Senior Marketing Analytics Manager
Posted on 3/27/2023
Sunnyvale, CA, USA
Experience Level
Desired Skills
Data Analysis
Lead Generation
Market Research
  • 10-12+ years in Marketing Analytics or Marketing Operations; experience in B2B SaaS required
  • Understanding of Marketing technology landscape, including MarTech, WebTech, Lead Routing/Scoring, journey mapping and attribution
  • Proven experience in data mining, analysis, and visualization
  • Ability to synthesize and clearly communicate findings, focusing on critical issues and measurable opportunities
  • Experience applying experiments, attribution, and other measurement techniques to measure and optimize the performance of marketing campaigns
  • Ability to conceptualize, plan, and document effectively
  • Strong organizational, prioritization, project management and time management ability with a deadline focus
  • Emotional intelligence to navigate ambiguity, take initiative and work collaboratively to deliver insights, provide solutions to challenges and recommendations based on analysis
  • Pro-active and driven to solve problems and find innovative solutions
  • Experience of working in collaboration with a diverse range of business functions and customers to drive change and achieve delivery
  • Demonstrated problem solving ability and attention to detail to deliver high quality output
  • Collect and maintain data that enables us to define, set, and achieve the right goals for our business by using reporting tools to generate usable insights, analyze data, and perform root cause analyses to understand customer behavior and engagement
  • Modify and/or implement repeatable and reliable businesses processes to improve and sustain effective data management to ensure quality and consistency of data used to drive key business decisions
  • Own the definition, implementation, and tracking of Marketing Pipeline and Waterfall Funnel KPIs to measure the effectiveness of the models, processes and changes implemented
  • Deliver data-driven recommendations, using data and insights to increase efficiencies across acquisition and retention marketing channels
  • Coordinate with report users to understand data needs and the delivery of those requirements
  • Be the marketing data champion - collaborate with IT team to optimize the Marketing data architecture leveraging entire MarTech stack
  • Develop and maintain best-practice guidelines for data collection, attributes, definitions, usage, etc
  • Partner with to combine internal data with external and qualitative data from market research and marketing agencies to better understand the "Why" of customer behavior
  • Partner closely with Marketing leadership to uncover insights and assist in crafting strategies that optimize our lead generation efforts (volume and conversion) and update your analytical roadmap to maximize impact
  • Partner with Finance, Sales Operations, Campaign Managers, Field Marketing, and other stakeholders to advise on historical data and extensive forecast modeling to make data driven decisions on Marketing ROI

201-500 employees

Business data center and cloud computing security
Company Overview
Illumio's mission is to enable every organization to realize a future without high-profile breaches. Illumio provides visibility, segmentation and control of all network communications across any data center, cloud and endpoint.
  • HSA
  • Health Reimbursement Account
  • Wellness Program
  • Fitness Subsidies
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Short-Term Disability
  • Long-Term Disability
  • FSA
  • Leave of Absence
  • Paid Holidays
  • Unlimited Vacation
  • Paid Family Leave
  • Paid Vacation
  • Personal/Sick Days
  • Company Equity
  • 401(k)
  • Performance Bonus
  • Promote from Within
  • Lunch and Learns
  • Work Visa Sponsorship
  • Leadership Training Program
  • Commuter Benefits Program
  • Casual Dress
  • Pet-Friendly Office
  • Happy Hours
  • Snacks
  • Some Meals Provided
  • Diversity, Equity, and Inclusion Program
  • Flexible Work Hours
  • Remote Work Opportunities
  • Hybrid Work Opportunities
  • On-Site Cafeteria
  • Work-From-Home Stipend
Company Core Values
  • Build trust
  • Run towards challenges
  • Seek truth
  • Leveraging differences
  • Bring your best
  • Always move onwards together