Full-Time

Digital Marketing Manager

Appspace

Appspace

201-500 employees

Workspace management platform with digital signage

No salary listed

Toronto, ON, Canada

Remote

Category
Growth & Marketing (1)
Required Skills
Webflow
SEO
Salesforce
Google AdWords
Google Analytics

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Requirements
  • Paid Media Expertise (Required): 5+ years managing substantial B2B SaaS paid media budgets with demonstrable results—specific experience driving pipeline from Google Ads, LinkedIn, and Meta is essential. Please be prepared to share performance results.
  • AI-Augmented Execution: Hands-on use of AI-driven marketing workflows—ad copy generation, audience modeling, bid optimization, and creative testing at scale.
  • Platform Mastery: Expert-level command of Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, GA4, GTM and SFDC reporting.
  • ABM & Intent Data: Practical experience using B2B intent platforms (6sense, Demandbase, or equivalent) to build targeted account-based campaigns in close partnership with Sales.
  • Analytical Rigor: Ability to move beyond surface-level reporting—interpret multi-touch attribution, journey-aware bidding signals, and predictive analytics to make budget decisions with confidence.
  • Web & CRO Fluency: Solid understanding of CMS management, landing page builders (e.g., Unbounce, Webflow), and conversion rate optimization best practices.
  • Revenue Mindset: Comfortable tying digital spend directly to pipeline and closed-won revenue; you speak the language of Sales and RevOps, not just marketing.
  • Adaptability: A bias for action and experimentation in a fast-changing landscape where AI platforms and buyer behaviors shift quickly.
Responsibilities
  • Manage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max), LinkedIn Campaign Manager, 6sense, and Meta Ads—continuously rebalancing based on pipeline contribution and cost-per-opportunity.
  • Build and maintain always-on advertising programs alongside point-in-time campaign bursts, ensuring consistent pipeline coverage throughout the fiscal year.
  • Develop quarterly paid media plans grounded in buyer persona research, intent data, and competitive analysis; translate strategy into channel-specific execution plans with clear KPIs.
  • Define and own paid media KPIs: CTR, CPC, CPL, cost-per-MQL, cost-per-opportunity, ROAS, and pipeline-influenced revenue. Report weekly to senior leadership.
  • Run structured A/B tests on ad copy, creative, audience segments, bidding strategies, and landing pages; document results and scale winners systematically.
  • Design and test ad creative and copy by leveraging AI generation tools alongside content and design teams—using performance data to drive the next iteration of brand assets.
  • Leverage B2B intent data and account-intelligence platforms (e.g., 6sense, Demandbase, Bombora) to build targeted ABM ad campaigns aligned with Sales outbound targets.
  • Stay current with platform algorithm changes (Google’s AI-driven bidding, LinkedIn audience expansion, Meta Advantage+) and adapt strategies proactively.
  • Measure and monitor the Appspace website’s health, performance, and conversion rates; share regular dashboards with marketing leadership and stakeholders.
  • Optimize web content, layout, structure, and UX for both human conversions (CRO) and AI-engine discoverability (SEO/AEO), ensuring Appspace surfaces across both traditional search and AI-powered discovery.
  • Manage and coordinate with Appspace’s external SEO agency—set deliverables, hold the agency accountable to results, and integrate SEO insights into paid media and content strategies.
  • Implement and maintain website tracking through Google Tag Manager.
  • Feed paid media performance data, search intent trends, and AI-discovery insights back into the content engine—partnering with creative, copywriting, and content teams so messaging continually evolves based on real-time market signals.
  • Work hand-in-hand with Revenue Operations to manage multi-touch attribution models, ensuring all digital spend is mapped to pipeline velocity and closed-won revenue.
  • Support integrated campaigns by handling all paid advertising components: planning, audience building, ad construction, trafficking, and measurement.
  • Contribute to quarterly and annual marketing planning by providing paid media performance data and forward-looking budget recommendations.

Appspace offers a subscription-based software platform that combines digital signage with workspace management tools. It enables fast check-ins, capacity management, desk/room reservations, and analytics on visitor volume and behavior. It also serves as a centralized employee-communication hub for announcements, videos, and tools accessible on-site or remotely. The platform targets healthcare and public sector clients but can be tailored to other industries through regional settings and a cloud-based SaaS model that updates continuously.

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Dallas, Texas

Founded

2002

Get referred to Appspace

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • April 8, 2026 Gartner named Appspace a Leader in Workplace Experience Applications.
  • February 18, 2026 Best of Show for Microsoft Places integration validates enterprise demand.
  • June 16, 2026 BYOM targets Fortune 500 governance concerns and broadens AI adoption.

What critics are saying

  • G2 reviews updated July 15, 2026 cite clunky navigation, slow loading, and broken integrations.
  • Microsoft Places and Viva bundle the same workflows, compressing Appspace’s pricing power.
  • Appspace depends on partner ecosystems; Microsoft or Google shifts can strip away differentiation.

What makes Appspace unique

  • Appspace unifies signage, reservations, intranet, and visitor management on one platform.
  • March 23, 2026 Custom Assistants Framework turns workplace data into actions, not chat.
  • June 16, 2026 BYOM lets customers use Microsoft or Google models without lock-in.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Mental Health Support

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

5%

2 year growth

0%
PR Newswire
Jun 16th, 2026
Appspace launches Bring Your Own Model for enterprise AI workplace integration

Appspace has introduced Bring Your Own Model (BYOM), allowing enterprises to connect their preferred AI models directly to its workplace experience platform. The capability addresses vendor lock-in concerns by letting organisations use AI providers they already trust, such as Microsoft or Google, whilst maintaining control over data governance and costs. BYOM enables AI application across employee communications, knowledge discovery, workplace services, space reservation and visitor management. Unlike typical workplace AI offerings focused on chat, Appspace applies AI across the entire workplace experience. Requests route through customers' own AI environments and API keys, ensuring compliance control. The platform will support Microsoft Azure OpenAI, Azure AI Foundry and Google Gemini at launch, with additional models planned. Over 170 Fortune 500 companies currently use Appspace.

PR Newswire
Mar 23rd, 2026
Appspace ends the "AI bolt-on" Era with native workplace Intelligence.

Appspace ends the "AI bolt-on" Era with native workplace Intelligence. Mar 23, 2026, 10:00 ET This new approach replaces generic chatbots with intelligent, persona-driven automation that gets work done in real time. SAN DIEGO, March 23, 2026 /PRNewswire/ - While the tech industry continues to layer generic chatbots onto existing systems, Appspace is shifting the power of AI from custom development to customer configuration. Today, at the Gartner(R) Digital Workplace Summit, Appspace, the leading workplace experience platform, launched the Custom Assistants Framework, the first native workplace AI engine designed to transform proprietary company data into intelligent, connected actions. In practice, that means teams can configure a working assistant in under 30 minutes. "We are moving past the era of chat and into the era of agency," says Thomas Philippart de Foy, Chief Design Officer at Appspace. "Our customers do not need another dashboard; they need an engine that anchors digital workflows within the physical and digital office. By making AI native to our core platform, we are giving organizations the power to solve their own specific business problems in minutes, not months." Building on the recent launch of Appspace Intelligence Assistants, the framework provides the foundation for creating bespoke workplace AI from the ground up. This shifts the strategy to a customer-led creation platform, allowing teams to build tailored workplace solutions in a fraction of the time it takes in traditional approaches. The Custom Assistants Framework scales exponentially as the AI curve goes vertical, extending Appspace's lead in the workplace experience category it has defined. AI as native DNA, not a layered-on feature The Custom Assistants Framework is woven into the native DNA of the Appspace platform. This level of context allows assistants to move beyond insight and into immediate action across the workplace. Unlike standalone bots that lack physical or cultural context, Appspace assistants use platform insights to understand the context of the workplace. This includes knowing who is in the building, what they are viewing on digital signage, what content they are consuming in the intranet, their role, projects, and what they need in real time. The MCP competitive edge At the heart of this framework is the Model Context Protocol (MCP), an open standard backed by Anthropic, Google, Microsoft, OpenAI, and others. This broad adoption is a competitive advantage that gives organizations the flexibility to connect Appspace with the systems they already use without locking into a single ecosystem. MCP acts as the integration layer that links Appspace data with enterprise tools such as Workday, ServiceNow, and Jira, enabling assistants to take action, not just surface information. Whether supporting employees, facilities teams, or IT, MCP allows assistants to trigger real-world workflows directly within everyday touchpoints, turning fragmented signals into coordinated action across the workplace. This allows assistants to move seamlessly from insight to action across the systems companies already rely on. Empowering workplace personas Appspace designed this framework to simplify the workday by putting powerful, role-specific automation directly into the hands of the people who need it most. Instead of relying on manual processes or disconnected tools, teams can use tailored assistants to solve everyday challenges instantaneously. For example, HR leaders can launch a 'Policy Pilot' to give employees instant and personal answers instead of waiting for manual support. A director in London and an associate in New York can each ask the same question about benefits and immediately receive the specific rules that apply to their exact role and location. Likewise, facility operators can use a 'Smart Floor Concierge' to gather feedback and act on occupancy data. The assistant identifies low-traffic days to proactively close unused floors, update digital signage to reroute employees, and trigger a reduced cleaning ticket in ServiceNow. Even individual team members benefit from a more seamless office experience through a 'Workplace Navigator' that manages their entire day upon arrival in the office. This assistant instantly confirms their desk reservation, guides them to meetings, and surfaces everything they need for the day in real time. These examples represent the next phase of the workplace experience category. By reducing development time from months to minutes, these applications provide immediate real-world value while laying a foundation for continuous workplace innovation. This framework is the engine for how the workplace experience category scales in the age of AI, where work is no longer assisted, but orchestrated. Appspace will demonstrate the Custom Assistants Framework during the Gartner Digital Workplace Summit. Attendees can see firsthand how to turn their data into action. About Appspace Appspace is the workplace experience platform that keeps everyone in the know. Empower your entire workforce with a single platform for employee communications, digital signage, space reservation, visitor management, and more. Join the more than 170 Fortune 500 companies who rely on Appspace every day. Learn more at www.appspace.com. SOURCE Appspace, Inc.

PR Newswire
Mar 19th, 2026
Appspace appoints Eric Daggett as CSO and Dan Ward as CTO to drive AI innovation

Appspace, a workplace experience platform provider, has appointed Eric Daggett as Chief Sales Officer and Dan Ward as Chief Technology Officer to drive AI innovation and global expansion. Daggett brings over 25 years of enterprise sales leadership from IBM, MuleSoft, Salesforce and Conga. He succeeds recently retired Steve Terp and will focus on scaling market reach and deepening enterprise partnerships. Ward, previously CTO at MHC where he oversaw a platform processing over $34 billion in transactions, will lead development of AI-driven product lines and cloud-native architecture. The appointments follow Appspace's acquisition of Igloo Software and its number one ranking on G2's Grid Report for Space Management. The company serves over 170 Fortune 500 companies with its unified platform covering employee communications, digital signage and space management.

PR Newswire
Feb 17th, 2026
Appspace and ContactMonkey integrate to streamline employee email campaigns with richer design and analytics

Appspace and ContactMonkey have launched an integration enabling internal communications teams to create high-impact employee email campaigns with enhanced design and analytics capabilities. The integration allows teams to pull visual updates from Appspace directly into ContactMonkey email campaigns, eliminating manual copying whilst maintaining brand consistency. The partnership addresses the challenge of balancing everyday communications with major announcements requiring stronger design and measurement. Teams can use ContactMonkey's drag-and-drop builder for magazine-style presentations whilst syncing content with their Appspace Story library. The integration provides read-time data, visual heatmaps and in-email reactions to measure engagement beyond delivery metrics. Built on a secure API connection, the integration is now available to organisations seeking to improve internal communications efficiency whilst reducing administrative overhead across multiple systems.

PR Newswire
Feb 3rd, 2026
Appspace expands Microsoft Places integration to bring workplace data to kiosks and digital signage

Appspace has announced expanded integration with Microsoft Places, bringing workplace data into shared spaces through kiosks, digital signage and workplace services. The integration enables employees and visitors to access interactive floor plans, reserve desks and meeting rooms, and navigate offices in real-time. The platform combines Microsoft Places data with Appspace's wayfinding, space reservation and visitor management capabilities. Interactive kiosks display detailed maps where users can locate and book shared resources, whilst visitor management tools coordinate the entire guest experience from invitation to check-out. The integration also provides workplace insights by combining data from both platforms to help organisations understand space usage and plan more effectively. Appspace is demonstrating the enhanced features at ISE 2026 in Barcelona, with additional improvements planned for future releases.