VP – Growth Strategy

The Job

As theVP ofGrowth Strategy, you will drive growth for Warner Bros. Discovery Streaming by unlocking actionable learnings across all marketing touchpoints ranging from retention and lifecycle to paid and owned media that directly impactWBD’s ability to hit revenue and subscriber targets. You will be responsible for driving subscriber forecasts,setting achievable goals for marketing, ensuring cross-funnel spend efficiency, identifying opportunities for large-scale investment, leading holistic experimentation efforts and ensuring Growth Strategy aligns with WBD’s subscription goals.

Key Responsibilities

• Set monthly subscriber and financial forecasts, in partnership with Finance, inclusive of signups, engagement and churn. 

• Optimize global marketing capital allocation strategies, including balancing multiple KPIs, regional distributions, and funnel mix.

• Align global holistic media strategy on a quarterly, monthly, and weekly basis, linking to WBD’s Streaming subscription goals.

• Lead cross functional testing and experimentation strategy for marketing, ensuring learning propagates throughout the organization.

• Lead weeklyPerformance Meetings to align marketing work streams and focus on recent performance trends, future projections, and strategic aims across Subscriber Acquisition, Lifecycle Marketing/Retention, Marketing Science, O&O, andOrganic Social

• Set Marketing KPIs for each Platinum/Gold-level Title including acquisition, engagement, renewal/survival, awareness, association, media efficiencies, and others globally.  

• Provide weekly calculations on a title’s revenue generated for WBD Streaming bytaking into account both its Acquisition impact and Retention impact, ensuring we can dynamically augment marketing investment post-release based on real-time performance.

• Setholistic spend targetsglobally each month to provide regions with recommended spend targets in alignment with the financial forecasts. 

• Lead ad-hoc, cross functional projects designed to set the organization up for long term success, as well as to better manage shorter range business demands.

• Leverage data science outputs to quantify the quality and value of specific subscriber cohorts and behavior to inform down-funnel Lifecycle Marketing/Retention tactics and content-handoff strategy.

• Track Global demand signals for upcoming titles on a weekly basis (i.e. social engagement, search, trailer performance, Wikipedia page visits, NRG tracking, etc.) to ensure planned media investment is in alignment with expected performance.

• Communicate insights to executive stakeholders; disseminate key findings to all WBD Streaming stakeholders and relevant cross-functional teams.

Qualifications

• Bachelor’s degree from a top university, graduate degree preferred. 

• 10+ years' experience in analytics and insights, focusing on the media and/or technology sectors. Ex consulting/finance preferred.

• Strong background in modeling & forecasting (Microsoft Office Suite) and data analytics & visualization (SQL, Tableau, Looker).  

• A firm grasp of acquisition and retention strategies.

• A knack for leading through influence and building coalitions.

• Familiarity with marketing technology tools including audience tagging, their implementation and overall measurement.

• Strong background in presenting complex data to an executive audience (Office 360, Google Suite of Products).

• An understanding of the changing entertainment landscape and trends.

• Ability to effectively communicate cross-functionally at all levels, utilizing exceptional verbal and written communication skills. 

Preferred Skills:

• An advanced degree in Marketing, Business Administration, or a related field is highly desirable.

• Experience working in a global capacityand in emerging markets.

• Proven ability to drive transformational change in organizations of various maturity levels.

Disclaimer:

Warner Bros. Discovery, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law