Video Content Strategist

Job Category

We are seeking a highly creative and motivated individual to join our team as a Video Content Strategist with a focus on earned media. In this role, you will be responsible for developing and executing a video content strategy for our brand’s social media platforms, particularly TikTok, Instagram Reels, and YouTube Shorts, with the goal of generating leads for contractors looking for homeowners interested in doing home improvement projects. You will collaborate with cross-functional teams to ensure all content aligns with overall brand messaging and goals, and analyze performance metrics to optimize content strategy and identify opportunities for growth.  

If you are passionate about social media, branding and experience and have a proven track record of creating engaging and shareable video content, as well as experience working with user-generated content and creators, managing a content calendar, building scripts this role is for you.

Responsibilities

• Develop and execute a video content strategy for our brand’s social media platforms, with a focus on TikTok, Instagram Reels, and YouTube Shorts.

•  Manage a content calendar to ensure consistent and timely delivery of video content across all platforms. 

• Collaborate with user-generated content creators to develop engaging and shareable video content that aligns with our brand’s tone and style. 

• Build scripts for video content and work with the production team to ensure seamless execution. 

• Stay up-to-date with emerging trends and best practices on social media platforms to inform content creation. 

• Create and produce high-quality video content that aligns with our brand’s tone and style, and is optimized for each platform. 

• Transition into supporting the advertising content to support impression growth and conversion optimization. This role will eventually have a paid media target towards it as the team members gets introduced to the brand.  

• Collaborate with cross-functional teams including marketing, design, and product to ensure all content aligns with overall brand messaging and goals. 

• Analyze performance metrics and user engagement to optimize content strategy and identify opportunities for growth. 

• Stay current with industry standards, trends and innovations in the digital and social media landscape. 

• Continually evaluate and refine content strategy to maximize reach and impact. 

Requirements 

• Bachelor’s degree in Marketing, Communications, or related field. 

• 1+ years of experience in video content creation, social media management, or a related field.

• Strong understanding of TikTok, Instagram Reels, and YouTube Shorts platforms. 

• Excellent video editing and production skills with proficiency in Adobe Premiere, Final Cut Pro or other video editing software. 

• Experience with social media analytics tools to measure and analyze content performance. 

• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines. 

• Excellent communication skills with the ability to collaborate effectively with cross-functional teams. 

• A creative mindset and the ability to develop engaging and unique content ideas. 

• Experience in creating content for brands is a plus. 

• Experience working with user-generated content and creators is a plus. 

The expected salary range for this position is $60,000 USD to $70,000 USD annually. This salary range is an estimate, and the actual salary may vary based on the Company’s compensation practices. The salary may be adjusted based on applicant’s geographic location. The position is also eligible to receive performance bonus or commission and equity in the form of restricted stock units. This position is eligible to participate in the Company’s standard employee benefits programs, which currently include health care benefits; (2) retirement benefits; (3) the amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits); (4) any other tax-reportable benefits.

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