Growth Marketing Manager
Paid Social
Posted on 1/25/2023
INACTIVE
Probiotic skincare brand offering clean, effective products.
Company Overview
TULA Skincare, a leader in probiotic skincare and wellness, leverages clean and clinically effective products to help customers achieve skin confidence and overall health balance. The company's digital-first approach and strategic retail partnerships with major outlets like ULTA Beauty, Sephora, and Amazon, extend its reach globally, demonstrating its competitive edge in the market. With a fully remote team boasting experience from top consumer startups and beauty companies, and the backing of Procter & Gamble's Specialty Beauty division, TULA fosters a culture of technical innovation and industry leadership.
Consumer Goods
Company Stage
N/A
Total Funding
$12.2M
Founded
2014
Headquarters
New York, New York
Growth & Insights
Headcount
6 month growth
↓ -3%1 year growth
↑ 1%2 year growth
↑ 3%Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Social Media
Marketing
Requirements
- Basic understanding of performance marketing
- Ability to take complete ownership of ad campaigns and provide recommendations for optimizations
- Eager to learn about social media trends and identify untapped opportunities for our brand
- Ability to collaborate as a team and also work independently
- Strong communication and multi-tasking skills
- Love social media, pop-culture, health & wellness!
Responsibilities
- Maintain day-to-day operations of paid social campaigns across multiple platforms (including but not limited to Facebook, Instagram, TikTok, Snapchat, Pinterest, Reddit, etc) and execute ad creation process
- Support paid social activity laddering up to the overall business goals of TULA.com
- Manage campaign bidding and optimizations daily
- Lead day-to-day communications with any external paid social team contacts (audience tool contacts, social platform account managers, etc.)
- Contribute to paid social strategy for 2023 Marketing Calendar; including product launches, exclusive promotions, seasonal trends, and more
- Work with Sr. Growth Marketing Manager to develop A/B testing roadmap to improve main KPIs across all campaigns
- Collaborate with influencer team to launch social ads with the Facebook and Instagram branded content tool
- Build and maintain weekly and monthly reporting for Growth Marketing Team to analyze cross-platform performance and hit ecommerce goals
- Staying up-to-date with the social media trends, new product rollouts, etc