Growth Marketing Manager
Paid Social
Posted on 1/25/2023
INACTIVE
TULA Skincare

201-500 employees

Probiotic skincare brand offering clean, effective products.
Company Overview
TULA Skincare, a leader in probiotic skincare and wellness, leverages clean and clinically effective products to help customers achieve skin confidence and overall health balance. The company's digital-first approach and strategic retail partnerships with major outlets like ULTA Beauty, Sephora, and Amazon, extend its reach globally, demonstrating its competitive edge in the market. With a fully remote team boasting experience from top consumer startups and beauty companies, and the backing of Procter & Gamble's Specialty Beauty division, TULA fosters a culture of technical innovation and industry leadership.
Consumer Goods

Company Stage

N/A

Total Funding

$12.2M

Founded

2014

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

1%

2 year growth

3%
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Social Media
Marketing
Requirements
  • Basic understanding of performance marketing
  • Ability to take complete ownership of ad campaigns and provide recommendations for optimizations
  • Eager to learn about social media trends and identify untapped opportunities for our brand
  • Ability to collaborate as a team and also work independently
  • Strong communication and multi-tasking skills
  • Love social media, pop-culture, health & wellness!
Responsibilities
  • Maintain day-to-day operations of paid social campaigns across multiple platforms (including but not limited to Facebook, Instagram, TikTok, Snapchat, Pinterest, Reddit, etc) and execute ad creation process
  • Support paid social activity laddering up to the overall business goals of TULA.com
  • Manage campaign bidding and optimizations daily
  • Lead day-to-day communications with any external paid social team contacts (audience tool contacts, social platform account managers, etc.)
  • Contribute to paid social strategy for 2023 Marketing Calendar; including product launches, exclusive promotions, seasonal trends, and more
  • Work with Sr. Growth Marketing Manager to develop A/B testing roadmap to improve main KPIs across all campaigns
  • Collaborate with influencer team to launch social ads with the Facebook and Instagram branded content tool
  • Build and maintain weekly and monthly reporting for Growth Marketing Team to analyze cross-platform performance and hit ecommerce goals
  • Staying up-to-date with the social media trends, new product rollouts, etc