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Full-Time

Senior Director

Data Strategy & Measurement Consulting

Confirmed live in the last 24 hours

Omnicom Media Group

Omnicom Media Group

1,001-5,000 employees

Global media network providing marketing solutions

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$150k - $215kAnnually

Senior

Chicago, IL, USA

Category
Strategy Consulting
Consulting
Required Skills
Communications
Data Science
Marketing
Data Analysis
Requirements
  • 15+ years’ experience, with a mix of agency, consulting and client side, data and advertising technology.
  • Understanding of our industry and how technology & data will benefit our clients.
  • Experience with how to move data efficiently and flawlessly for various marketing and advertising efforts.
  • Understanding of customer lifecycle, touch-point strategies and the data collection points associated with those journeys.
  • Strong advertising technology subject matter expertise, including the ability to associate data solutions with technological requirements.
  • Demonstrated effectiveness in breaking down complex client needs and challenges into clear opportunities.
  • Demonstrated understanding of contemporary topics surrounding digital data, including first party data and CRM, third party data ecosystem, clean rooms, data management platforms, and cross-device tracking.
  • Identity Strategy and Execution – understanding the prospect to conversion journey and the systems associated with creating a consistent view of an individual as well as audiences.
  • Ability to provide strategic direction using documentation and identifying timelines to achieve a future state.
  • Strong cross-functional team management skills and ability to cultivate relationships in a heavily matrixed environment.
  • Proven track record of aggressively evolving the tech stack and connecting data sets based on business priorities.
  • Demonstrate effective and tangible methods to influence cross-functional teams without formal authority.
  • Problem-solving mindset with a focus on growth and an aptitude for analysis.
  • Deep understanding of marketing/ad technology data and relationship to marketing processes.
  • Excellent communications skills, with experience communicating across groups with varying degrees of technical background.
  • Articulate and comfortable speaking with diverse audiences, including clients, demonstrating the ability to translate technical subject matter into relatable business terminology, identify and adapt to the appropriate approach to fit your audience, and respond to unexpected questions on the spot.
  • Proactive and excellent follow through skills.
Responsibilities
  • Advocate for the advancement of in-market data strategies with an understanding of tactics, organizational processes, and strategic solutions using existing data. Ability to understand how to grow the first-party data asset in the face of current technology based on use cases.
  • Provide industry-leading data, technology, and operations expertise and functional leadership to enhance audience activation and marketing performance for clients through data, technology, process, and efficient operations.
  • Solidifying and broadening client relationships through proactively meeting with business stakeholders and other Annalect or partner-agency teams to drive and socialize concepts of data-driven planning and measurement.
  • Lead conversations with strategic data partners, including ad servers, DSPs, measurement partners, and agency stakeholders, to determine the right data assets to power these solutions.
  • Develop plans for quantifying the incremental impact on our clients’ objectives that are driven by our solutions.
  • Provide global data strategy leadership and drive consistency across Marketing Science and Data Science resources on key client accounts.
  • Oversee the implementation of data-driven recommendations/solutions, and the work quality for mutual success (Client & Agency).
  • Develop go-to-market material and educate clients and partners on data-activation maturity and how to scale their internal data assets that leverage MarTech/AdTech enablers.
  • Driving strategy with data and tech partners directly about data/cleanroom specifications and capabilities, specifically to enhance measurement and activation analytics.
  • Facilitate on-going communication between marketing science, data science and activation.

Omnicom Media Group provides a wide range of marketing and communications solutions within the advertising and media industry. The company manages all aspects of media services, including strategic planning, media buying, data analytics, and creative content development. By charging clients service fees and commissions on media placements, OMG utilizes its extensive network of agencies to create tailored solutions that cater to the specific needs of each client. This enables them to efficiently handle large-scale campaigns and deliver measurable results, which is crucial in the competitive advertising landscape. Omnicom Media Group emphasizes an inclusive and diverse work environment, believing that varied experiences and perspectives enhance their ability to develop effective marketing strategies. Their goal is to be a leader in the media and advertising sector by offering comprehensive services and customized solutions on a global scale.

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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Simplify's Take

What believers are saying

  • OMG's recent accolades at the Cannes Lions International Festival of Creativity highlight its industry leadership and innovative capabilities.
  • Winning major accounts like Uber's global media business demonstrates OMG's strong market position and potential for continued growth.
  • The company's strategic partnerships and acquisitions, such as with T!LT and Ptarmigan, expand its capabilities and market reach.

What critics are saying

  • The highly competitive nature of the advertising industry means OMG must continuously innovate to maintain its market position.
  • Managing a diverse portfolio of specialized agencies can lead to operational complexities and potential inefficiencies.

What makes Omnicom Media Group unique

  • Omnicom Media Group's extensive network of specialized agencies allows for highly tailored and comprehensive marketing solutions, setting it apart from competitors who may not offer such breadth.
  • Their inclusive and diverse work environment fosters innovation and creativity, which is crucial for developing effective marketing strategies.
  • OMG's ability to manage large-scale campaigns efficiently and deliver measurable results is a significant competitive advantage in the advertising industry.

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