Full-Time

Senior Director

Data Strategy & Measurement Consulting

Posted on 9/6/2024

Omnicom Media Group

Omnicom Media Group

1,001-5,000 employees

Global media network providing marketing solutions

Data & Analytics
Entertainment

Compensation Overview

$150k - $215kAnnually

Senior

Chicago, IL, USA

Category
Strategy Consulting
Consulting
Required Skills
Data Analysis
Requirements
  • 15+ years’ experience, with a mix of agency, consulting and client side, data and advertising technology.
  • Understanding of our industry and how technology & data will benefit our clients.
  • Experience with how to move data efficiently and flawlessly for various marketing and advertising efforts.
  • Understanding of customer lifecycle, touch-point strategies and the data collection points associated with those journeys.
  • Strong advertising technology subject matter expertise, including the ability to associate data solutions with technological requirements.
  • Demonstrated effectiveness in breaking down complex client needs and challenges into clear opportunities.
  • Demonstrated understanding of contemporary topics surrounding digital data, including first party data and CRM, third party data ecosystem, clean rooms, data management platforms, and cross-device tracking.
  • Identity Strategy and Execution – understanding the prospect to conversion journey and the systems associated with creating a consistent view of an individual as well as audiences.
  • Ability to provide strategic direction using documentation and identifying timelines to achieve a future state.
  • Strong cross-functional team management skills and ability to cultivate relationships in a heavily matrixed environment.
  • Proven track record of aggressively evolving the tech stack and connecting data sets based on business priorities.
  • Demonstrate effective and tangible methods to influence cross-functional teams without formal authority.
  • Problem-solving mindset with a focus on growth and an aptitude for analysis.
  • Deep understanding of marketing/ad technology data and relationship to marketing processes.
  • Excellent communications skills, with experience communicating across groups with varying degrees of technical background.
  • Articulate and comfortable speaking with diverse audiences, including clients, demonstrating the ability to translate technical subject matter into relatable business terminology, identify and adapt to the appropriate approach to fit your audience, and respond to unexpected questions on the spot.
  • Proactive and excellent follow through skills.
Responsibilities
  • Advocate for the advancement of in-market data strategies with an understanding of tactics, organizational processes, and strategic solutions using existing data. Ability to understand how to grow the first-party data asset in the face of current technology based on use cases.
  • Provide industry-leading data, technology, and operations expertise and functional leadership to enhance audience activation and marketing performance for clients through data, technology, process, and efficient operations.
  • Solidifying and broadening client relationships through proactively meeting with business stakeholders and other Annalect or partner-agency teams to drive and socialize concepts of data-driven planning and measurement.
  • Lead conversations with strategic data partners, including ad servers, DSPs, measurement partners, and agency stakeholders, to determine the right data assets to power these solutions.
  • Develop plans for quantifying the incremental impact on our clients’ objectives that are driven by our solutions.
  • Provide global data strategy leadership and drive consistency across Marketing Science and Data Science resources on key client accounts.
  • Oversee the implementation of data-driven recommendations/solutions, and the work quality for mutual success (Client & Agency).
  • Develop go-to-market material and educate clients and partners on data-activation maturity and how to scale their internal data assets that leverage MarTech/AdTech enablers.
  • Driving strategy with data and tech partners directly about data/cleanroom specifications and capabilities, specifically to enhance measurement and activation analytics.
  • Facilitate on-going communication between marketing science, data science and activation.

Omnicom Media Group provides a wide range of marketing and communications solutions within the advertising and media industry. They manage everything from planning and purchasing media space to analyzing data and developing creative content for clients across various sectors, such as retail and technology. Their business model includes charging clients service fees and commissions on media placements, allowing them to create tailored solutions that meet specific client needs. This enables them to efficiently handle large campaigns and deliver measurable results. Omnicom Media Group emphasizes a diverse and inclusive work environment, which they believe enhances their ability to create effective marketing strategies. Their goal is to be a leader in the media and advertising space by offering comprehensive services and customized solutions on a global scale.

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1998

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for data-driven marketing enhances Omnicom's service offerings.
  • Rise of CTV advertising creates new opportunities for targeted media solutions.
  • Focus on sustainability aligns with Omnicom's transparent practices, boosting client appeal.

What critics are saying

  • Interpublic Group acquisition may lead to integration challenges and culture clashes.
  • New leadership roles could unsettle client relationships and internal dynamics.
  • Intensifying competition from rivals like WPP threatens OMG's market share.

What makes Omnicom Media Group unique

  • Omnicom's Omni technology offers a competitive edge in data-driven marketing strategies.
  • OMG's transparent business practices align with growing demand for ethical marketing.
  • Comprehensive media solutions position Omnicom well in the expanding digital commerce market.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE