Job Description

The CRM Ops team’s mission is to enhance, build and maintain operational excellence through tooling, tech and process. We aim to enhance marketing capabilities across email, push and in-app channels and establish a workflow process for all crossfunctional teams to engage with our users. We’re looking for our very first Deployment Lead to drive company OKRs through the CRM operations, ensuring that holistic end-to-end multichannel campaigns are delivered in North America as a primary focus while there should be oversight globally. They will play an integral part in leading Cash App’s overall digital presence with a unique focus on delivering email and push communications and evolution of related platform technology.

You will build relationships and influence cross-functionally with CRM Marketing Managers, Legal and Compliance, Analytics and Creative to meet ambitious growth CRM targets. Our Deployment Lead will be responsible for building the framework for managing and deploying communications to users via owned, digital channels across Cash App and Afterpay channels. You will develop, optimize, and update processes that are essential to scale while maintaining transparency to all stakeholders and continue to make recommendations for enhancements to efficiency and socialize for buy-in by all teams.

You will: 

• Build / ship, troubleshoot, and understand day to day responsibilities at a granular level.
• Own feedback loop with Infra & Data Ops of surfacing what is and isn’t working for our business needs
• Manage resourcing/sprint process of projects across regions and teams
• Mentor and lead direct reports for growth and skill development
• Advanced understanding of creative briefs and what they should communicate as well as where changes are logged in order to maintain consistency across the process
• Develop and optimize process, SLAs, and other key performance indicators to ensure the deployment team is shipping work in an efficient, timely, and high quality manner
• Manage, update and document all process changes for scale
• Drive standardization and consistency across the entire CRM operation and maintain database integrity
• Manage and lead multiple work streams and programs in a highly organized and transparent manner
• Use Data & Insights to continually optimize and drive growth and performance of strategy and tactics 
• Maintains deliverable lists, and distributes a weekly status of project priorities to team members
• Facilitate project presentations independently to senior stakeholder level and manage project communications across functions and matrixed teams
• Track project progress, responsible for schedule development, maintenance, and communication of status. Manages all project communications and documentation in a meticulous and timely fashion
• Distill and articulate defined business strategy and proposed solutions to the project team
• Identify risks and dependencies in cross-functional program plans, and take appropriate action to mitigate risks and manage stakeholder expectations

Qualifications

You have:

• 5+ years experience in the marketing field specializing in CRM or data-driven marketing
• At least 5 years of demonstrable experience guiding both engineering and creative teams through complex projects (interactive agency experience is helpful)
• Proven track record of flawless execution that drove performance and achieved KPIs
• Deep understanding of digital marketing process for flexibility and growth
• Working knowledge of platform integrations like Segment, Movable Ink, Appsflyer are a plus
• Extremely organized and able to prioritize based on risk assessment and return on investment
• Familiarity with digital communication platforms and technologies with a strong emphasis in managing email and push campaigns
• Extensive experience and knowledge of modular email templates and specs
• Results-driven, comfortable with large data-sets and able to identify actionable trends and insights
• Proven track record running projects that drive results and developing processes to continually improve
• You’re strategic and analytical in your thinking and a strong communicator with your team and cross-functional teams and are a trusted advisor on CRM processes
• You’re a creative, empathetic, and strong people leader and coach to your team
• You work effectively and build positive relationships with colleagues and cross-functional teams