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Full-Time

Coordinator

Research and Insights

Posted on 1/10/2024

Kargo

Kargo

501-1,000 employees

Mobile-first, omnichannel advertising platform

Enterprise Software

Compensation Overview

$62.4kAnnually

+ OTE

Junior

New York, NY, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 1+ year of experience in research, analytics or measurement role
  • Direct experience with research services like comScore, Nielsen, Upwave, Dynata, Kantar, Foursquare, IRI, Samba, eMarketer etc. a plus
  • Knowledge of Google Ad Manager and technical campaign setup a plus
  • Strategic thinker with ability to formulate innovative solutions to complex problems and keep ahead of industry trends
  • Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives
  • Exceptional verbal and written communication skills and demonstrable ability to motivate high performing teams
  • Experience in quantitative and qualitative research methodologies
  • Excel expert user and ability to extract and manipulate data with a high degree of accuracy
Responsibilities
  • Foster and maintain relationships with industry research vendors, assessing campaign feasibility and ensuring optimal activations.
  • Spearhead pre-sales feasibility studies, guiding the Sales and Client Services teams in campaign ideation.
  • Collaborate closely with cross-functional teams including Sales, Marketing, Operations, and Product to ensure the success of Kargo
  • Monitor campaign impressions, ensuring alignment with research findings and client expectations.
  • Serve as an internal research authority, highlighting emerging trends, consumer behaviors, and market opportunities.
  • Establish processes and work closely with internal operations teams.
  • Identify, investigate, and evaluate new media measurement models, data sources, and research partners

Kargo is an omnichannel advertising platform specializing in mobile-first, custom advertising solutions. The company harnesses AI-powered technology for targeted audience engagement and innovative ad placement, ensuring optimal ad performance. Its focus on addressing specific challenges like effective mobile advertising and user experience positions it as a leader in the digital marketing realm, making it an appealing workplace for those interested in cutting-edge advertising technology and solutions.

Company Stage

Seed

Total Funding

$6.7M

Headquarters

New York City, New York

Founded

1999

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%

Benefits

Flexible PTO + 10 Sick days a year

Tuition Reimbursement

Monthly Wellness Benefit

Daily complimentary lunch when working at the Kargo office

INACTIVE