Marketing Operations Specialist

Job Summary:  

We’re looking for a results-oriented Marketing Operations Specialist to join our fast-paced marketing team. This role is perfect for someone with 3–5 years of experience in marketing operations who’s passionate about optimizing performance, driving marketing and sales alignment, and owning the systems that power demand generation and pipeline acceleration. You’ll play a critical role in owning and scaling our marketing automation, data, and reporting infrastructure to support business growth.

Key Responsibilities:

• Marketing Automation & Campaign Execution
  • Manage HubSpot as the primary marketing automation platform, including building, testing, and deploying email campaigns and nurture workflows.
  • Develop and manage audience segmentation strategies to ensure accurate targeting and personalized messaging across the customer journey.
  • Maintain seamless integration and data flow between HubSpot and Salesforce, ensuring accurate lead routing and data consistency.
• Tech Stack Ownership & Optimization
  • Own the marketing technology stack, including evaluating and implementing new tools to drive efficiency and performance.
  • Serve as the primary point of contact for technical troubleshooting, user enablement, and system governance.
  • Ensure data integrity, security, and compliance across marketing and sales systems, aligning with company-wide data governance policies.
• Performance Analytics & Reporting
  • Own marketing KPIs and performance dashboards in Salesforce and Domo, delivering regular reports on campaign performance, lead generation, funnel metrics, and ROI.
  • Collaborate closely with revenue and sales teams to refine tracking, attribution, and forecasting for more accurate revenue insights.
  • Provide actionable insights to optimize marketing strategies, identify growth opportunities, and improve marketing and sales alignment.

Key Qualifications: 

• 3–5 years of experience in marketing operations or a related role, with hands-on experience in marketing automation and CRM integrations.
• Proficiency in HubSpot, Salesforce, and data visualization tools (preferably Domo).
• Strong analytical mindset with experience managing marketing KPIs and reporting.
• Experience managing marketing tech stacks, including data enrichment, web analytics, and lead routing tools.
• Exceptional project management, communication, and cross-functional collaboration skills.

Preferred Qualifications: 

• Experience in B2B SaaS, cybersecurity, or high-growth technology environments.
• Familiarity with lead scoring, account-based marketing (ABM), and campaign attribution models.
• Working knowledge of HTML/CSS for email and landing page customization.

Why Join Strider?

At Strider, you’ll be part of a mission-driven organization dedicated to protecting the ideals and innovations of the free world. Every hire we make and every system we build strengthens our ability to help organizations around the globe make faster, more confident decisions in an era of strategic competition.

What You’ll Love About This Role:

• High-Impact Work: Play a central role in shaping and optimizing Strider’s marketing operations, directly supporting our mission to deliver actionable intelligence that protects critical innovation.
• Mission-Driven Culture: Join a team that is passionate about safeguarding global technology, intellectual property, and innovation from state-sponsored threats.
• Growth Opportunity: Be part of a fast-growing, high-performance marketing team where your work will directly influence company growth and strategic direction.
• Collaborative Environment: Work alongside experts in marketing, data, and technology who share a deep commitment to Strider’s mission and values.
• Data-Driven Decisions: Use cutting-edge technology and data insights to drive strategic marketing decisions and optimize demand generation.
• Innovation at Scale: Shape the systems and processes that power our high-impact marketing campaigns, supporting rapid scaling and continuous improvement.
• Flexible Work Model: Enjoy a hybrid work environment, with in-office collaboration to support connection, creativity, and alignment.
• Global Impact: Be part of a company making a meaningful difference in the global strategic landscape, helping organizations protect their innovations and stay competitive.

Benefits:  

• Competitive Compensation  
• Company Equity Options 
• Flexible PTO 
• Wellness Reimbursement 
• US Holidays (Office Closed) 
• Paid Parental Leave 
• Comprehensive Medical, Dental, and Vision Insurance 
• 401(k) Plan