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Full-Time

Marketing Data Strategy Senior Manager

Flexible Hybrid

Posted on 7/29/2024

Fannie Mae

Fannie Mae

10,001+ employees

Facilitates affordable housing through mortgage financing

Real Estate
Financial Services

Senior, Expert

Washington, DC, USA + 2 more

More locations: Plano, TX, USA | Reston, VA, USA

Hybrid work model available from Plano, TX; Washington, DC; or Reston, VA.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Management
AWS
Marketing
Requirements
  • 6 years related marketing data management experience.
  • Skilled in cloud technologies and cloud computing. Skilled in AWS Database products such as Neptune, RDS, Redshift, or Aurora.
  • Prior people management experience with proven ability to effectively develop the team’s skills, provide feedback, and encourage development.
  • Strong verbal, written communication and presentation skills.
  • Strong relationship management skills including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.
  • Prior experience advising, interpreting customer and market insights, forecasting, benchmarking, and providing business insights.
  • Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand.
  • Adept at managing project plans, resources, and people to ensure successful project completion.
  • Strong influencing skills including negotiating, persuading others, facilitating meetings, and resolving conflict.
Responsibilities
  • Develop and evolve a strategy for the collection, management, and optimization of marketing data.
  • Lead a team in the identification and analysis of marketing data and strive to do what's right for the marketing organization.
  • Guide the team in aligning marketing data strategy with the evolving data privacy landscape.
  • Facilitate strong partnerships between the enterprise data teams, the technology development teams, and the marketing end-user teams.
  • Lead team in the development, implementation, and maintenance of business intelligence (BI) applications and tools.
  • Guide team in the creation and implementation of automated business processes and mechanisms to provide the data to enable the generation of meaningful reports to help us deliver on Fannie Mae's vision and purpose.
  • Design and implement standard processes to ensure data hygiene and consistent code/data releases.
  • Identify, research, and resolve technical problems, including developing requirements for new features and enhancements.

Fannie Mae operates in the U.S. housing finance system by purchasing mortgages from lenders, which helps provide them with the cash flow needed to offer more loans to consumers. The company buys mortgages from banks and financial institutions, holding some in its portfolio while packaging others into mortgage-backed securities (MBS) that are sold to investors. This process spreads risk and ensures a steady flow of capital into the housing market, promoting homeownership and rental opportunities. Fannie Mae earns revenue through fees for guaranteeing payments on MBS and from interest on its mortgage portfolio. The company aims to facilitate access to affordable housing and is recognized for its commitment to diversity, inclusion, and community service.

Company Stage

IPO

Total Funding

N/A

Headquarters

Washington, District of Columbia

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Fannie Mae's strategic initiatives, such as the MH Advantage program, offer new affordable housing options, potentially expanding their market reach.
  • The company's robust issuance program, like the $659 million Connecticut Avenue Securities deal, demonstrates its strong position in the credit risk-sharing market.
  • Recognition for corporate responsibility and impact, as highlighted in their 2023 CRI Report, enhances Fannie Mae's reputation and stakeholder trust.

What critics are saying

  • The ongoing affordability constraints in the housing market could limit the number of buyers, impacting Fannie Mae's business volume.
  • Economic uncertainties, such as potential GDP growth downgrades and inflation volatility, could affect the housing market and Fannie Mae's financial performance.

What makes Fannie Mae unique

  • Fannie Mae's role as a government-sponsored enterprise uniquely positions it to provide liquidity and stability in the U.S. housing market, unlike private sector competitors.
  • Their ability to package purchased mortgages into mortgage-backed securities (MBS) and sell them to investors spreads risk and ensures a steady flow of capital back into the housing market.
  • Fannie Mae's commitment to community service, diversity, and inclusion, as evidenced by numerous accolades, sets it apart in the financial services sector.
INACTIVE