Full-Time

Director of Business Intelligence

Posted on 10/31/2025

Samba TV

Samba TV

201-500 employees

Delivers TV audience measurement and insights

Compensation Overview

$165k - $185k/yr

New York, NY, USA

Hybrid

Must live within 50 miles of NYC office; in-office Tue-Thu (3 days/week)

Category
Data & Analytics (1)
Required Skills
Power BI
Microsoft Azure
BigQuery
ETL
AWS
REST APIs
Alteryx
Data Governance
Databricks
Looker
Snowflake
Google Cloud Platform
Requirements
  • must live within 50 miles of the Samba NYC Office
  • Required in office 3 days a week (Tuesday-Thursday) with a possibility of increasing in the future
  • 10+ years of experience in BI, Database Management or related roles
  • Experience overseeing BI Platforms and managing a team
  • Experience in Media/AdTech with deep Programmatic, DaaS and Project knowledge and understanding
  • Strong understanding of CRM database structures, object relationships, and reports
  • Strong BI tool skills (Alteryx, Power BI, KNIME, Looker etc.)
  • Database & ETL experience (Azure, Snowflake, Databricks, AWS, GCP. BigQuery, etc.)
  • Strong understanding of the Ad Tech and Media landscape specifically Audience and Measurement reports across various platforms
  • Strong communication and problem-solving skills with a proactive, collaborative approach
  • Excellent attention to detail and willingness to troubleshoot for complete accuracy
  • BA/BS with a focus on Data, Business, data, or related experience
Responsibilities
  • Business Ownership: Be the owner of Samba TV’s GTM BI Platform, managing a team ultimately responsible for revenue tracking across the company and deep understanding of order to revenue
  • Responsible for data accuracy and troubleshooting, ensuring all partner revenue is accurately displayed within BI platform
  • Architecture and Integration: oversee development of end-to-end data pipelines, schemas, and ETL processes to unify disparate data sources into a reliable BI environment
  • Data Migrations: Manage and execute large-scale data migration projects and comparable complex assignments.
  • Technical & Leadership Skills: Deep understanding of end-to-end data flow, APIs, databases, and BI tools.
  • Visualization and dashboard creation expertise; Power BI preferred.
  • Data Governance: implement best practices (taxonomy, naming conventions, documentation) to ensure consistency and reliability across all reporting
  • Report Logic Standardization: Drive the standardization of reporting logic across multiple Samba products, ensuring alignment, attribution logic, and calculations
  • Data Integration: Prepare and integrate outside datasets, including first-party and non-standard digital inputs, into analytics workflows.
  • Data Quality & Anomaly Detection: Implement QA processes and anomaly detection to safeguard data integrity across all deliverables.
  • Revenue Reconciliation: Oversee the monthly reconciliation process to ensure all booked revenue is accurately captured, validated, and aligned across CRM, BI, and Finance systems
  • Stakeholder Management: Engage with internal leaders, and cross-functional teams to drive adoption of data solutions and workflows

Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$75.7M

Headquarters

San Francisco, California

Founded

2008

Simplify Jobs

Simplify's Take

What believers are saying

  • Secured $60M venture debt in May 2026 to fund AI tools and acquisitions.
  • Partnerships with Disney, TikTok, Snap, and MediaTek expand global reach.
  • Appointed Jaya Aswani as CTO and Katie Soo to board in 2026 for AI scaling.

What critics are saying

  • Nielsen's $1.6B acquisition by Vista in 2023 bundles offerings undercutting Samba.
  • Google's Privacy Sandbox deprecation erodes Samba's household identity graph advantage.
  • $60M debt repayment forces dilutive raises if acquisitions underperform by 2028.

What makes Samba TV unique

  • Samba TV's patented ACR technology, invented in 2011, integrates across 24 top Smart TV brands.
  • Proprietary multi-source TV panel is 100 times larger than legacy measurement systems.
  • Samba Knowledge Graph uses first-party data from 48 million TVs and billions of web users.

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Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-7%
TV Tech
Dec 8th, 2025
Samba TV Secures New Funding of up to $60 Million

Samba TV secures new funding of up to $60 million. SAN FRANCISCO - Samba TV has announced that it has secured new financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an initial venture debt facility of $30 million, and up to $30 million more to support future growth. Samba TV said it will use the capital to accelerate the AI transformation in media and advertising, driving adoption of its advanced agentic advertising solutions. The financing will also support its efforts to expand its global operations and strategic partnerships, as a unified, cross-platform measurement source for global DSPs, SSPs and major platforms like TikTok and Snap. In addition, Samba reported that it "is now capitalized to continue its track-record of strategic acquisitions of technology companies." "The traditional advertising playbook is obsolete and Samba is delivering Agentic AI infrastructure the industry needs to execute with unified, real-time infrastructure to optimize every screen," said Ashwin Navin, CEO and co-founder of Samba TV. "This growth capital provides the strategic flexibility and firepower to aggressively execute our AI product roadmap, scale our global partnerships, and opportunistically execute on M&A opportunities when they present themselves. We chose to partner with Horizon because of their deep understanding of the technology landscape and their ability to provide sophisticated, non-dilutive capital solutions that align with our long-term vision." "The media and advertising sector is at a critical inflection point, and Samba has established itself as an indispensable global leader," said Mark Solovy, managing director and co-head, Technology Finance Group at Monroe Capital, the parent company of Horizon. "Samba TV's proprietary data, advanced AI platform, and its deep integration with the world's leading media platforms represent the exact kind of durable, scalable business model we seek to invest in. We are thrilled to provide the growth capital to support Ashwin and his team as they capitalize on this massive market opportunity."

Axios
Dec 8th, 2025
Samba TV raises $60M venture debt for acquisitions and AI measurement tools

Samba TV has secured up to $60 million in venture debt to fund acquisitions and develop AI-powered measurement tools, CEO Ashwin Navin told Axios. The funding reflects intensifying competition in the media measurement industry as advertisers demand real-time, cross-platform insights to optimise campaigns across television and digital channels. The venture debt will enable the company to scale its operations and expand its capabilities in tracking viewer behaviour and advertising effectiveness across multiple platforms.

MrWeb Ltd
Sep 5th, 2025
Daily Research News Online

Media intelligence firm Samba TV has announced a partnership with smart TV chipset supplier MediaTek, to launch 'Samba AI with MiraAware', an AI solution offering TV manufacturers, platforms and advertisers real-time, contextual intelligence for CTV content.

Digital IT News
Sep 4th, 2025
Samba AI Powers EdgeAI on Connected TVs with MediaTek

Samba TV and MediaTek launched Samba AI with MiraAware, an edge AI breakthrough that delivers real-time contextual intelligence to connected TVs (CTV).

MarTech360
Jun 18th, 2025
Samba TV and InfoSum Join Forces to Deliver Scalable, Privacy-First Agentic Media Measurement

Samba TV, a global leader in AI-powered media intelligence, announced a strategic international partnership with InfoSum, the world's leading data collaboration platform and part of WPP.

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