Full-Time
Media Campaign Performance Analyst
Confirmed live in the last 24 hours
Meijer
10,001+ employees
Operates supercenters for groceries and household goods
Mid, Senior
Grand Rapids, MI, USA
- 3-5 years of experience in analytics and reporting at a publisher, ad network, Retail Media Network or eCommerce /retail company.
- Experience of working in digital marketing environment, e.g., with ad servers, web analytics, search bid management, etc.
- Familiar with digital platforms and tools, such as Google Marketing Platforms, Facebook Ads Manager, Adobe Analytics, TradeDesk, Pinterest, etc.
- Ability to work directly with external partners (Ad Agency and Tech vendors) to get access to data and get clarification / more granular information as needed.
- Proficient in PowerPoint, Excel, and data visualization tools, e.g., Power BI.
- Strong analytical, problem-solving, and critical thinking skills.
- Excellent communication, presentation, and interpersonal skills.
- Attention to detail, accuracy, and quality.
- Ability to work independently and collaboratively in a fast-paced environment.
- Prepare campaign reports featuring effective data visualizations using data from multiple sources, such as Google Analytics, Facebook Ads Manager, Power Bi, etc.
- Analyze campaign performance across different channels, segments, creatives, and products.
- Identify key metrics, trends, and insights, and provide actionable recommendations to optimize media results by campaign objective.
- Adopt best practices in reporting and analysis: data integrity, test design, analysis, validation, and documentation.
- Stay updated on the latest industry developments, tools, and techniques for digital marketing and measurement.
- This job profile is not meant to be all inclusive of the responsibilities of this position; may perform other duties as assigned or required.
Meijer operates in the retail sector, focusing on providing a wide range of food and household products. The company uses a supercenter format that combines grocery and general merchandise, allowing customers to find everything from fresh produce to clothing in one location. This one-stop shopping experience attracts a diverse clientele, including budget-conscious shoppers. Meijer differentiates itself from competitors through its competitive pricing and unique private label brands, which offer exclusive products. The company also emphasizes community involvement and employee welfare, creating a positive work environment for its Team Members. Meijer's goal is to deliver quality products at affordable prices while fostering strong relationships with customers and the communities it serves.
Company Stage
Seed
Total Funding
$26.3M
Headquarters
Grand Rapids, Michigan
Founded
1934
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%
Simplify's Take
What believers are saying
- Expansion of private label offerings can increase profit margins.
- Investing in e-commerce can enhance online sales and customer reach.
- Sustainability efforts can attract eco-conscious consumers and boost brand loyalty.
What critics are saying
- Expansion into new markets like Pittsburgh could strain resources.
- New private label school supplies may face competition from established brands.
- Opening grocery format stores may confuse customers and dilute brand identity.
What makes Meijer unique
- Meijer pioneered the 'one-stop shopping' concept in the Midwest region.
- The company emphasizes employee welfare, earning recognition for disability inclusion.
- Meijer offers a wide range of private label products, enhancing profitability.
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