Audience Strategist

Job Description:

The Wall Street Journal is seeking an audience strategist to lead the growth and engagement of our audio and video journalism. This is a senior role that has a broad scope and the pace of a global newsroom. As part of the broader content strategy team, you will act as a key partner to our editorial leaders, translating data into insights to ensure our audio and video offerings resonate with our listeners and viewers and are aligned with the overall digital experience. The ideal candidate will be a vital voice in the editorial process, helping to shape audio/video storytelling and strategies to maximize audience impact. This role demands a unique blend of analytical rigor, creative thinking and strategic communication. You should be excited to work in a high-metabolism environment, ready to respond to major news events, and able to operate at a high level while balancing long-term projects with the day-to-day.

Our work has been recognized with Emmy-winning videos, and we've expanded our reach with successful new podcast launches, including our marquee show, "The Journal," which has become a cornerstone of our offerings.

This role is based in New York and will report to the Director of Content Strategy.

You will:

• Develop and execute a data-informed audience strategy for our audio and video journalism on-and-off platform. This includes delivering insights on content trends, listener/viewer habits, and opportunities for new formats.

• Be responsible for interpreting data from various platforms, creating clear and actionable insights, building compelling narratives around audience behavior, and presenting recommendations regularly to editorial leadership and the broader newsroom.

• Work closely with podcast and video producers, hosts, editors, and reporters to guide development of shows, series and episodes.

• Ensure that audio and video is aligned with the broader newsroom strategy and well integrated in our overall digital experience.

• Drive a culture of audience-first experimentation. Identify and test new formats, distribution strategies and technologies to stay on top of industry trends and changing audience behavior and needs.

• Serve as the newsroom's expert on audience best practices, leading training sessions for engagement in audio and video formats.

You have:

• At least 7 years of experience in a digital media environment, with a significant focus on content strategy for audio and/or video.

• Strong analytical skills, including the ability to find insights from data; create an easy-to-understand narrative; and deliver a plan to address the findings. Experience with data analysis and reporting tools is a must.

• Exceptional verbal and written communication skills. You must be able to present strategic recommendations and data-driven insights clearly and persuasively.

• A track record of building and maintaining strong working relationships with reporters and editors and a proven ability to influence decision-making at all levels of the organization.

• A passion for news and a keen understanding of the evolving digital media landscape, specifically for a subscription-based business.

• Strong interest in or knowledge of markets, finance, economics is a big plus though not necessary.

• You are a self-starter who readily takes the initiative to identify challenges and opportunities, alongside possible solutions that you could implement. 

To apply, please submit a resume and cover letter by Friday, December 19th.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at [email protected]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area:

Dow Jones - News - WSJ

Job Category:

General Management

Union Status:

Non-Union rolePay Range: $130,000 - $150,000We recognize that attracting the best talent is key to our strategy and success as a company. As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best candidates. The quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process.Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice.For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce..