Manager, Influencer Strategy

PRIMARY RESPONSIBILITIES

• Support with the development and execution of social media and influencer marketing strategies that align with our clients’ brand goals and drive business results for them.
• Lead the development and execution of influencer campaigns, including identifying and building relationships with content creators, negotiating partnerships and contracts, and developing and executing content plans.
• Create and manage social media content calendars that align with brand voice and goals.
• Oversee end to end creator influencer content development.
• Compile and present reports to track campaign performance and provide insights that inform future strategies.
• Monitor social media trends and analytics to optimize content and campaigns and identify new opportunities.
• Collaborate with cross-functional teams to ensure brand consistency across all channels.
• Analyze campaign results and provide regular reporting to internal and client teams.

KEY QUALIFICATIONS

• 2-3 years of experience in social media and influencer marketing.
• Experience with influencer outreach, management and reporting tools.
• Proven track record of developing and executing successful digital/social/influencer marketing campaigns.
• Strong understanding of social media platforms and influencer marketing trends.
• A foundational understanding of the intersection of paid, owned and earned media in digital campaign orchestration.
• Experience with social analytics and monitoring tools.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.
• Experience managing/coaching junior team members.

CULTURE & DEI A driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.

"GRAVITAS" IN THE INFLUENCER SPACE Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team. Use data driven insights to build strong strategies and is immersed and on top of trends (reading e-marketer, ad week, Next Atlas etc.

BE READY TO LEAD AT ANY MOMENT Working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team. "

"MANAGE PARTNERS Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)

HUSTLE Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.

BE CURIOUS Willing to learn a little bit of everything, and open to take on anything.

THINK LIKE A LAWYER Understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with EXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.

Weber Shandwick is proud to The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR2