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Full-Time

Senior Copywriter

Confirmed live in the last 24 hours

Columbia Sportswear Company

Columbia Sportswear Company

5,001-10,000 employees

Designs and sells outdoor apparel and gear

Consumer Goods

Senior

Portland, OR, USA

Category
Content & Writing
Copywriting
Required Skills
Communications
Adobe Creative Suite
Branding/Brand Strategy
Marketing
Requirements
  • 5+ years of experience in agency/in-house concepting or content creation roles, preferably in the design or lifestyle space under a global brand.
  • Solid understanding of digital experiences and how to write for each channel (i.e., email, social media, paid media, wholesale, website, etc.).
  • Experience managing time and establish priorities while maintaining flexibility to respond to changing demands.
  • Extreme attention to detail and a “less is more” approach to copywriting.
  • Pro-level skills in content strategy. You feel confident flexing your words to drive business objectives and compel users to action. You are a whiz at using words to take a complex story and make it easy, approachable and fun.
  • Proficiency with Word, Power Point, Excel, Adobe Creative Suite.
  • PORTFOLIO LINK ON YOUR RESUME OR INCLUDED IN APPLICATION REQUIRED
Responsibilities
  • Develop and maintain the highest editorial standard for all copy and ensure that it conforms to the evolving brand voice.
  • Work directly with the Creative Director to effectively communicate SOREL's brand voice and tone consistently across a variety of consumer-facing channels aligning with brand strategy.
  • Lead copy creation for email, web and product copy while crafting overarching stories, themes, and campaigns.
  • Translate strategic marketing initiatives into informative and compelling copy solutions.
  • Work closely with graphic and digital designers in writing all headlines, and taglines for marketing communications.
Columbia Sportswear Company

Columbia Sportswear Company

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Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, and anyone with an active lifestyle, catering to men, women, and children. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via its website and retail stores, which allows for a wide market reach. Columbia also engages customers with promotions and seasonal sales to encourage purchases. The goal of Columbia Sportswear is to provide high-quality outdoor apparel that meets the needs of active individuals.

Company Stage

N/A

Total Funding

$40K

Headquarters

Portland, Oregon

Founded

1938

Simplify Jobs

Simplify's Take

What believers are saying

  • Recent investments from firms like Northwest Investment Counselors LLC and Inceptionr LLC indicate strong market confidence in Columbia's growth potential.
  • The hiring of Michael Minter as SOREL’s Vice President, Brand, brings experienced leadership to drive brand revitalization and growth.
  • Collaborations like the luxe line of camping gear with Kith highlight Columbia's ability to innovate and appeal to diverse customer segments.

What critics are saying

  • The highly competitive outdoor and sportswear market requires Columbia to continuously innovate to maintain its market position.
  • Dependence on seasonal sales and promotions could impact revenue stability if consumer spending patterns shift.

What makes Columbia Sportswear Company unique

  • Columbia Sportswear stands out with its innovative product offerings and strong brand reputation for quality and durability in the outdoor apparel market.
  • The company's multi-channel sales strategy, including direct-to-consumer sales via its website, retail stores, and partnerships with various retailers, ensures broad market reach and customer accessibility.
  • Frequent promotions and seasonal sales help Columbia attract and retain customers, setting it apart from competitors who may not offer such incentives.