Full-Time

Performance Marketing Manager

Confirmed live in the last 24 hours

Airwallex

Airwallex

1,001-5,000 employees

Cross-border payment solutions for businesses

Fintech

Senior

San Francisco, CA, USA

This is a hybrid role based in San Francisco.

Category
Growth Marketing
Growth & Marketing
Required Skills
Social Media
Google AdWords
Data Analysis
Google Analytics
Requirements
  • 5+ years of experience in performance marketing with a proven track record of managing and optimizing paid digital campaigns
  • Expertise in Google Ads, Meta Ads, LinkedIn, and programmatic advertising platforms
  • Strong understanding of data analytics, conversion optimization, and tracking tools (e.g., Google Analytics, SEMRush, etc.)
  • Ability to work with cross-functional teams and manage multiple projects in a fast-paced environment
  • Excellent communication and reporting skills with an emphasis on presenting performance data and actionable insights
Responsibilities
  • Lead and optimize performance marketing campaigns across paid search, display, social media, and other digital channels to drive traffic, lead generation, and conversions.
  • Leverage analytics and performance data to make real-time adjustments, maximizing ROI and reducing customer acquisition costs.
  • Develop and implement multi-channel strategies that align with the overall marketing goals and core audience segmentation.
  • Work closely with the global performance, strategy, commercial, and analytics teams to ensure campaigns are aligned with broader marketing objectives.
  • Manage performance marketing budgets, making data-backed recommendations to optimize spending and improve campaign efficiency.
  • Produce detailed performance reports, identifying trends and insights to continuously improve campaigns and inform future strategies.
  • Conduct A/B tests on creative, targeting, and landing pages to continually improve performance.

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex's technology ensures that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate globally with ease. The company's goal is to simplify international payments and make them accessible to businesses around the world.

Company Stage

Series E

Total Funding

$877.4M

Headquarters

Eastern District, Hong Kong

Founded

2015

Growth & Insights
Headcount

6 month growth

13%

1 year growth

26%

2 year growth

49%
Simplify Jobs

Simplify's Take

What believers are saying

  • Airwallex reported an 83% revenue increase in APAC in Q3 2024.
  • The company expanded its EMEA presence with new offices in Paris and Dubai.
  • Airwallex's partnership with Moss enhances global payment capabilities.

What critics are saying

  • Increased competition in cross-border payments could erode Airwallex's market share.
  • Rapid expansion into new markets may strain operational capabilities.
  • Regulatory changes could threaten revenue from transaction and currency conversion fees.

What makes Airwallex unique

  • Airwallex offers a comprehensive platform for payments, treasury, and spend management.
  • The company provides multi-currency accounts and international money transfers efficiently.
  • Airwallex's partnership with McLaren Racing enhances brand visibility and trust.

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