Associate Manager
Digital Media, Paid Search / Youtube
Confirmed live in the last 24 hours
Peloton

1,001-5,000 employees

Interactive fitness platform with on-demand classes
Company Overview
Peloton Interactive is a global leader in the connected fitness industry, offering a comprehensive fitness ecosystem that combines top-tier equipment, software, and content to make fitness accessible and effective for everyone. The company's culture is centered around fostering social connections and motivation among its 6.7 million members, with a vast library of live and on-demand studio classes available across multiple platforms and devices. Peloton's competitive advantage lies in its unique blend of fitness, technology, and media, offering a variety of membership and payment options, and extending its reach to corporate wellness and commercial sectors.
Consumer Software

Company Stage

IPO

Total Funding

$1.9B

Founded

2011

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-11%

2 year growth

-24%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Excel/Numbers/Sheets
Mergers & Acquisitions (M&A)
CategoriesNew
Finance & Banking
Requirements
  • 3+ years proven expertise in Search (Google, Bing) and YouTube media execution
  • Understanding of Google Display Network planning and execution
  • Understanding of Apple Search Ads planning and execution
  • Acquisition, retail, or e-commerce campaign management experience
  • Familiarity working with cross-functional teams
  • Experience with A/B and multivariate testing
  • Excellent skills in data-driven analysis
  • Consistent track record of leading multiple projects and campaigns simultaneously
  • Significant media-specific spreadsheet experience (pivot tables, vlookups, media formulas)
  • A clear understanding of pacing, flighting, and nuances of leading channel-specific budgets
  • Experience with Google Sheets, Docs, and Slides a plus
Responsibilities
  • Channel ownership and execution of Peloton Paid Search (text and shopping), PMax, YouTube, campaigns including:
  • Strategy
  • Forecasting
  • Budget management
  • Ongoing optimization
  • Weekly reporting including creation and maintenance of dashboards
  • Testing calendars
  • Creative management with internal team and external agency
  • Relationship management with publisher and agency partners
  • Activation of media including optimization & budget management, testing and experiment design in partnership with our media agency
  • Audience planning, campaign management & optimization, measurement planning and data application
  • Drive improved performance through ad hoc analysis to assess how we can improve performance on a weekly basis
  • Handle campaign budgets and advise on recommended campaign optimization
  • Critically evaluate data sources, inventory and media platforms to create a competitive advantage
  • Working with internal & external creative agencies to coordinate channel specific creative
  • Experience with A/B and multivariate testing, in-platform experiments, optimizing landing pages and user funnels