Director of Marketing-Mandarin Speaking

Chowbus is a SaaS (Software as a Service) company that began as an online platform for food ordering, payment, and delivery. The company has since shifted its focus to providing an all-in-one POS (point-of-sale) system tailored to the evolving needs of the restaurant industry. Headquartered in Chicago, Illinois, Chowbus serves over 2,000 restaurant partners across 20 major U.S. cities. Our mission is to build the most comprehensive ecosystem to empower restaurants.

We’re looking for a multi-faceted Marketing Lead to join our Marketing Team. Reporting directly to the CEO, you will manage the marketing team and play a lead role in shaping and implementing the marketing strategy to help the brand grow. You will also work across departments to drive business decisions and develop the roadmap to achieve the company’s mission.

An ideal candidate is an exceptional marketing leader passionate about Chowbus’s brand and eager to bring its marketing to the next level. He/She must be innately strategic, results-oriented, and has hands-on experience developing, planning, launching and analyzing marketing programs.

Responsibilities include, but not limited to:

• Strategic Planning and Execution:
  • Develop and implement comprehensive marketing strategies aligned with business objectives.
  • Collaborate with executive leadership to define marketing goals and KPIs.
  • Drive demand generation and lead nurturing programs to support sales growth.
• Team Leadership and Development
  • Build, lead, and mentor a high-performing marketing team.
  • Foster a collaborative and innovative team culture.
  • Manage recruitment, training, and professional development of marketing staff.
• Brand Management
  • Oversee brand positioning and ensure consistent messaging across all channels.
  • Develop and manage brand identity, including visual and verbal communication standards.
  • Monitor market trends and competitor activities to refine brand strategy.
• Content and Digital Marketing
  • Oversee content creation, including blogs, white papers, case studies, and webinars
  • Manage digital marketing initiatives, such as SEO, SEM, email marketing, and social media.
  • Optimize the company website for lead generation and customer engagement.
• Product Marketing
  • Collaborate with product teams to develop go-to-market strategies for new product launches.
  • Create compelling product messaging and positioning.
  • Develop sales enablement materials, including presentations, datasheets, and FAQs.
• Market Research and Analysis
  • Conduct market research to understand customer needs, preferences, and behavior.
  • Analyze market trends, competitive landscape, and industry developments.
  • Use data-driven insights to inform marketing strategies and tactics.
• Budget Management
  • Develop and manage the marketing budget, ensuring efficient allocation of resources.
  • Track and report on marketing spend and ROI.
  • Make data-driven decisions to optimize marketing investments.
• Partnerships and Events
  • Identify and manage strategic partnerships and collaborations.
  • Plan and execute industry events, trade shows, webinars, and other promotional activities.
  • Leverage events to generate leads and enhance brand visibility.
• Performance Tracking and Reporting
  • Monitor and report on the effectiveness of marketing campaigns and initiatives.
  • Use analytics tools to measure performance and identify areas for improvement.
  • Present regular performance reports to executive leadership.

Qualifications:

• 10+ years experience in marketing with SaaS background and at least 5 years in a managerial role
• Bi-lingual in Mandarin and English is required
• Have experience to scale the organization from $10m to +$50m ARR
• Experience managing teams and providing leadership in a growth-oriented company
• Demonstrated experience in developing marketing plans/budgets, leading multiple marketing functions, and carrying out impactful marketing campaigns that drive valuable results
• Proven experience in performance marketing, managing CAC, and efficiently managing spend to achieve business objectives
• Expert knowledge of customer segmentation, user journey building, A/B and multivariate testing
• Solid understanding of assets and content generation
• Strong understanding of measurement and tech solutions to advise on marketing tech stack and enhance our operational capabilities
• Excellent analytical skills with the ability to drive decision-making through data
• Highly organized with an ability to manage resources, budgets, and process
• Phenomenal teammate with ability to establish relationships with senior decision-makers and collaborate effectively with cross-functional teams
• Entrepreneurial spirit with an ability to build growth marketing strategy and operations from scratch in an ambiguous, fast-paced environment; Proactive, curious problem solver with “can-do” attitude