We are seeking a passionate and dynamic individual to join our team as a Global Brand Social & Community Manager (NY office).

If you’re enthusiastic about fostering community engagement, driving brand advocacy, and leading social media strategies, this is the role for you.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, our mission is to Inspire & Empower everyone to love “Off The Wall”, and we empower the future generation of positive catalysts. Our vision is to Push Culture Forward.

We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

As the Global Brand Social & Community Manager at Vans, you will play a pivotal role in shaping and amplifying our brand presence across social media platforms. You will bring a deep understanding of sneaker culture, action sports, and community-driven storytelling. You are both a strategic thinker and a creative innovator, capable of collaborating with regional teams and agency partners to craft impactful, culturally relevant content that resonates with our target audience.

How you will do it:

• Global Social Media Strategy:

  • Develop and execute a compelling global social media strategy that aligns with Vans’ brand values and engages core audiences in sneaker culture, action sports, and street style.

  • Collaborate with regional teams to adapt the global strategy to local markets while maintaining a consistent brand voice.

• Global Brand Social Platforms Management:

  • Lead and owning global social calendar and platform positioning based on social media strategy. Lead and manage Vans’ global social media accounts across platforms (TikTok, YouTube, Instagram, etc.).

  • Partner with content creation team and categories, regions to conceptualize and create compelling and shareable content for various social media channels, ensuring alignment with brand values and “social 1st “ creativity, innovation, and cultural relevance.

  • Social Brand Tone & Voice: Maintain and enhance the Vans brand voice across social media platforms, ensuring consistency and authenticity based on our brand positioning.

  • Monitor social media channels for trends, conversations, and brand mentions, providing insights to inform strategy and brand reaction moment.

• Social Media Campaign Management:

  • Plan and execute social media campaigns, collaborating with cross-functional teams to achieve campaign objectives.

  • Based on project/campaign brief, partner with media and culture team on social creator selection, content briefing & output management.

• Agency and Team Management:

  • Lead and manage global social media team and agencies to drive global consistency and local relevancy.

  • Manage external agency partnerships from briefing to reporting, to ensure high-quality deliverables and efficient operations.

  • Foster collaboration across internal creative teams, ensuring alignment on key brand initiatives.

• Community Building & Management:

  • Cultivate meaningful connections with Vans’ communities, including influencers, creators, and action sports athletes.

  • Drive engagement through social reactive campaigns, activations, and storytelling that inspire and amplify the voices of our audience.

  • Monitoring social platforms and providing directions based on unexpected social events.

• Data-Driven Insights and Optimization:

  • Analyze social media performance metrics to identify trends, insights, and opportunities for optimization.

  • Monitor emerging platforms and trends to keep Vans at the forefront of digital innovation.

  • Utilize data and analytics tools to measure the success of social media efforts, providing regular reports and insights for continuous improvement.

He/She/They is a digital and social media native, visionary, change maker and a dreamer!

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5+ years

Educational Position Requirements:

• Deep passion and knowledge of sneaker culture, action sports, and street style.

• Proven experience in leading global social media accounts, social team operations; preferably for lifestyle, fashion, or global retail brands; or Tiktok and Meta .

• Strong track record of developing and implementing impactful social media strategies and “social creator driven” social campaigns

• Experience managing agency relationships and cross-functional collaboration.

• Exceptional communication skills and a creative mindset to inspire innovative solutions.

• Understanding of data analytics and ability to use insights to refine strategies.

• Proven experience in social media management and community building.

• Bachelor’s degree in Marketing, Communications, or a related field.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question.

Are you in?

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected]. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.