Full-Time

Campaign Engineer

Posted on 7/10/2024

Critical Mass

Critical Mass

1,001-5,000 employees

Digital experience design and marketing agency

Data & Analytics
Consulting
Consumer Software

Mid

San Jose, CA, USA

Requires onsite presence in San Jose for a minimum of 3 days a week.

Category
Web Development
Software Engineering
Required Skills
Management
SQL
Salesforce
HTML/CSS
Requirements
  • English Proficiency (B2+ reading, writing, and conversation)
  • Bachelors Degree.
  • Minimum of 3+ years in campaign management marketing operations role
  • Proficient experience with providers such as Salesforce Marketing Cloud, Adobe Experience Platform, Pega, or Braze.
  • An acute analytical mind, strong reporting skills, razor-sharp attention to detail and accuracy
  • Excellent communication skills and experience working with cross functional teams both within and between organizations
  • Proven track record of taking ownership and driving results
  • Strong project management and customer relationship skills
  • Experience with HTML, CSS, SSJS, and personalization within Adobe Campaign a plus
  • Knowledge of SQL, and email marketing best practices.
Responsibilities
  • Own the campaign implementation, management and monitoring on campaign management platforms such as Adobe Campaign Classic, Salesforce Marketing Cloud, Adobe Journey Optimizer, Pega, and Braze
  • Create segments using SQL and design complex multi-channel journeys that include dynamic content and trigger-based deployment
  • Monitor deployments & deliverability, troubleshoot and resolve issues in a timely manner
  • Confirm technical feasibility of desired new marketing programs/features
  • Work among agency, vendor, partner and client stakeholders to develop marketing campaigns from concept to execution
  • Work with the Marketing Sciences team to setup and track campaigns
  • Partner with Development team to productionalize code
  • Communicate with internal stakeholders regarding results, deliverables and statuses of programs and initiatives
  • Drive implementation process excellence

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Company Stage

M&A

Total Funding

$238K

Headquarters

Calgary, Canada

Founded

1996

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for digital transformation boosts Critical Mass's service relevance.
  • Rising interest in voice interfaces expands opportunities for Critical Mass's design services.
  • Healthcare sector growth offers new avenues for Critical Mass's digital marketing skills.

What critics are saying

  • Increased competition from emerging Canadian digital agencies threatens market share.
  • Rebranding efforts with BlackSquare may misalign with Diageo's brand vision.
  • Public health disinformation focus may attract scrutiny in studied regions.

What makes Critical Mass unique

  • Critical Mass excels in UX design and data analytics for personalized experiences.
  • The company offers unique programs like CM AIR to foster creativity and talent.
  • Their collaborative approach ensures solutions resonate with clients' target audiences.

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Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

INACTIVE