Video Producer

The Role

Fluke’s in-house Creative Studio is looking for a Video Producer who blends creative vision with operational excellence. In this role, you’ll define and evolve an overarching vision for video at Fluke, ensuring individual projects connect into a cohesive, audience-first storytelling ecosystem that advances business goals. You’ll lead end-to-end development of video content for internal and external audiences—shaping direction, priorities, and long-term value—across longform, shortform, social media, webinars, livestreams, testimonials, and product demos. 

You’re equally comfortable brainstorming narrative arcs, crafting scripts and storyboards, securing shoots, directing talent, and guiding editors. You’ll partner closely with in-house visual designers and copywriters to shape ideas, then translate that creative vision into clear direction for external production partners and crew, ensuring the results are on brand, audience-first, and strategically effective. 

What You’ll Do

Video Strategy & Vision

• Establish and steward an overarching video strategy that aligns with brand, marketing, and business priorities—connecting individual projects into a cohesive narrative system.
• Assess how videos perform collectively across channels, audiences, and regions, ensuring clarity, consistency, and intentional evolution over time.
• Balance near-term execution with long-term vision, advocating for scalable, reusable, and strategically sound video investments.
• Ensure concepts ladder up to broader brand narratives and business objectives—not just individual deliverables.
• Create a channel‑level approach to video for content to meet business goals for both internal and external stakeholders.

Creative Development & Storytelling

• Lead the creative development of video concepts across formats (long-form, short-form, webinars, livestreams, testimonials, product demos) from pitch through delivery.
• Serve as the creative point of view for Fluke customer storytelling, ensuring narratives reflect customer needs and align with Fluke’s brand standards.
• Produce emotionally resonant stories rooted in real Fluke customer experiences and insights, using interviews, field footage, and product context to bring authenticity to the screen.
• Partner with in-house visual designers and copywriters to co‑create treatments, scripts, storyboards, and motion/graphics approaches; ensure voice, tone, and visual systems are cohesive across assets.
• Develop clear creative briefs that articulate goals, audience insights, success metrics, and technical constraints, and socialize them with stakeholders and production partners.

Production & Execution

• Create and manage end-to-end production workflows: ideation, scripting, shot lists, schedules/call sheets, filming, editorial, color, sound, versioning, QC, and final delivery.
• Translate creative to external partners: direct vendors, studios, and freelancers (DPs, editors, sound, color) with clear briefs, references, and feedback to achieve the intended look, feel, and narrative.
• Manage remote and in-person productions across multiple locations; secure talent, locations, and permissions; coordinate with internal teams and external partners.
• Ensure accessibility and global utility by facilitating transcripts and translated captions for video deliverables. 
• Oversee video hosting and distribution (e.g., Brightcove, YouTube), partnering with social/digital teams to publish, tag, and optimize. 
• Maintain an organized video library and b‑roll repository with discoverable metadata (e.g., Box, Aprimo) for efficient reuse. 

Collaboration & Alignment

• Partner with Brand, Product Marketing, Communications, and cross-functional teams to ensure messaging is accurate, consistent, and compelling, supporting go‑to‑market priorities.
• Prioritize and traffic multiple projects, communicating status, risks, and decisions in a remote-first model; use Asana and studio standard work to drive alignment. 
• Design scalable content approaches (modular shoots, evergreen footage, format-specific cutdowns) that maximize reuse across regions, channels, and audiences.

Performance & Continuous Improvement

• Bring an analytical lens to what’s working and where to iterate (hooks, runtimes, CTAs, thumbnails).
• Uphold Fluke brand standards and QA rigor across picture, sound, graphics, and captions.
• Contribute to best practices, templates, and playbooks that improve velocity and quality for the Creative Studio.

What You’ll Bring

Must‑Have Skills & Experience

• Extensive experience in web video production, digital media, film/TV, or related field (in‑house or agency).
• Strong creative and technical skills across scripting, storyboarding, directing/producing, filming, lighting, location sound, and video editing.
• Proven track record crafting emotionally engaging narratives for defined audiences—ideally in technology, industrial, or B2B contexts.
• Proven ability to give clear, constructive creative feedback and direction to collaborators at all levels, including senior leaders and executive stakeholders.
• High proficiency with modern production tools and editing software/workflows (e.g., Adobe Premiere Pro, Frame.io, or comparable).
• Ability to operate independently, move quickly, and deliver high‑quality work with minimal supervision.
• Excellent communication, collaboration, and organization skills; experience working in distributed, international teams.
• Comfort with video hosting/distribution platforms and asset management; familiarity with Brightcove, YouTube, Box/Aprimo, and Asana is a plus. 

Nice to Have

• Live production and streaming experience (virtual/hybrid events, webinars, multicam).
• Motion graphics oversight (style dev, templates, typography, lower thirds, data viz).
• Familiarity with accessibility standards (captions, transcripts, localization workflows). 
• Experience directing customer interviews and testimonials in field/industrial settings.
• Experience supporting product and marketing initiatives in an industrial, technology, or SaaS environment.

How You Work

• Customer-obsessed: You translate customer problems into clear narrative arcs with stakes, tension, and resolution.
• Creative yet pragmatic: You balance craft with timelines, budgets, and business impact.
• Operationally excellent: You build repeatable workflows, document standards, and improve them continuously.
• Data-informed: You experiment, measure, and iterate for performance lift.
• Confident and candid communicator: You’re comfortable offering thoughtful feedback, creative direction, and recommendations to anyone—from peers and partners to senior leaders—in service of stronger work.
• Challenging the status quo: You discover and research emerging trends, push the boundaries for what good looks like and are not afraid to experiment with new channels or styles.

Portfolio Requirement

Please share a portfolio/reel highlighting:

1. Narrative/customer storytelling
2. Product explainers/demos
3. Examples of end‑to‑end ownership, from brief to finished piece
4. Role clarity (what you did on each project).