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Associate Performance Marketing Manager
Facebook Ads
Confirmed live in the last 24 hours
San Francisco, CA, USA
Experience Level
Desired Skills
Data Analysis
Facebook Ads
  • Minimum 1-2+ years managing a Facebook Ads account
  • At least 3+ years successfully working in a highly cross-functional role managing and influencing projects from start to finish
  • Expert knowledge across Facebook/Meta ads with insights into industry, bidding, targeting, creative, and platform best practices and trends
  • Experience restructuring and scaling a Facebook Ad account to hit KPI targets, including a strategic roadmap, outlining measurable primary and secondary KPIs and objectives, influencing channel-first creative needs, and daily channel management
  • Experience with A/B, Conversion Lift, and Incrementality testing and comfortable with regression analysis and other advanced analytics techniques
  • Excellent verbal and written skills with exceptional organizational skills, multi-tasking capabilities, and attention to detail
  • Substantial experience pulling data and generating reports to generate strategic insights
  • Bachelor's degree or equivalent work experience
  • T-shaped growth marketing skill set: we're looking for performance marketing generalists that can pinch-hit in any given domain of marketing, while drawing on the skills and insights from a singular area of deep specialization
  • Efficiently acquire customers by owning planning, campaign setup, creative uploads/builds, reporting, optimizations, budget allocation, and the overall performance for Facebook/Meta Ads
  • Manage and work alongside our marketing partners to design and manage best-in-class campaigns including campaign structure, audience targeting, creative asset needs, bid strategies, channel optimizations, landing page optimizations, and other core Paid Social functions
  • Build, monitor, track, and proactively deliver ongoing performance reports and analyses with a focus on increasing channel scale & efficiency
  • Identify growth opportunities and develop/execute an experimentation roadmap
  • Work through automation, event matching, and data integrity issues with cross-functional partners in Product, MarTech, Analytics, etc
  • Stay up-to-date with latest trends and best practices across Facebook Ads Manager and proactively track channel updates and adjust strategies accordingly
  • Gain a deep understanding of our products and services, and competitors to formulate a plan to increase traffic and acquisition efforts
  • A creative mind to develop a Facebook-first creative strategy, working closely with our Creative team to develop and iterate on winning creative concepts
  • Inform the technical roadmap by partnering with the Growth Product and MarTech teams to define technical requirements and deliver continuous funnel improvements
  • Partner with the Data team to develop and leverage rigorous measurement strategies to assess the impact and opportunities of acquisition campaigns
  • Collaborate across marketing and growth teams to craft hypotheses and guide a/b tests, lift tests, and incrementality tests across the ad and landing page layers to drive performance
Desired Qualifications
  • Experience with SQL, Looker and Amplitude is a plus
  • Experience with DCO and Creative Automation platforms is a plus

501-1,000 employees

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