Full-Time

Paid Social Lead

Updated on 3/14/2025

Scribd

Scribd

201-500 employees

Digital library and e-book subscription service

Compensation Overview

$108.5k - $212.8kAnnually

+ Equity Ownership + Comprehensive Benefits Package

Senior, Expert

Remote in USA + 1 more

More locations: Remote in Canada

Remote employees must have their primary residence in: Arizona, California, Colorado, Connecticut, DC, Florida, Georgia, Hawaii, Maryland, Massachusetts, Michigan, Missouri, New Jersey, New York, Ohio, Oregon, Tennessee, Texas, Utah, Washington, Ontario (Canada), British Columbia (Canada), or Mexico.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Science
Data Analysis
Requirements
  • 7+ years of experience managing large-scale paid social campaigns, with at least 3 years focused on subscription or D2C products
  • Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC
  • Deep expertise in Meta Ads Manager, TikTok Ads, and Pinterest Ads platforms
  • Strong understanding of conversion optimization, audience targeting, and creative testing methodologies
  • Experience with social media attribution models and incrementality testing
  • Excellent analytical skills with proficiency in data visualization tools
  • Track record of cross-functional collaboration and stakeholder management
Responsibilities
  • Own and optimize multi-million dollar paid social advertising budgets across Meta, TikTok, Pinterest, and other social platforms
  • Develop and execute comprehensive paid social strategies aligned with our growth objectives and brand guidelines
  • Lead creative testing initiatives and collaborate with our creative team to develop high-performing ad content
  • Build and maintain sophisticated audience targeting frameworks across platforms
  • Analyze campaign performance, conduct A/B tests, and leverage data insights to optimize LTV:CAC
  • Stay ahead of platform changes and new features, implementing beta opportunities when available
  • Partner with data science team to develop attribution models and measure incremental lift
  • Responsible for regular analytics and reporting; effectively communicating performance, wins, and challenges
  • Partner with the product development and engineering teams to develop data feeds and LTV signaling pipelines
  • Partner with other marketers to ensure integration of Paid Social into our overall growth strategy
Desired Qualifications
  • Experience marketing subscription products or digital content services
  • In-depth understanding of automated bid strategies with experience optimizing towards CPA or ROAS goals. Deep understanding of incrementality
  • Familiarity with mobile app marketing and app store optimization
  • Experience with budget planning and forecasting
  • Google Tag Manager experience a plus

Scribd is a digital library and e-book subscription service that offers unlimited access to a wide range of content, including e-books, audiobooks, magazines, and documents, for a monthly fee. Users can explore bestsellers, classic literature, and academic papers, making it suitable for casual readers, students, and professionals. Scribd differentiates itself from competitors like Kindle Unlimited and Audible by providing a more diverse selection of content and a user-friendly interface, along with community features like ScribdChat for author-reader interaction. The company's goal is to be a comprehensive resource for readers, making digital content easily accessible.

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$102.9M

Headquarters

San Francisco, California

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Scribd's brand refresh aims to boost user engagement and loyalty.
  • The credit-based model expands access to titles from major publishers.
  • Competitive pricing at $9.99 positions Scribd as a strong Audible alternative.

What critics are saying

  • The credit-based model may alienate subscribers preferring unlimited access.
  • Spotify's competitive pricing could draw subscribers away from Scribd.
  • Strategic changes by new CEO may disrupt current operations.

What makes Scribd unique

  • Scribd offers a diverse range of content types beyond just e-books.
  • The platform includes features like ScribdChat for author-reader interaction.
  • Scribd's user-friendly interface enhances the overall reading experience.

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Benefits

Diversity, Equity, and Inclusion - A robust Diversity, Equity and Inclusion program that includes company-wide training, equitable hiring best practices, Employee Resource Groups, and company-wide goals.

Scribd flex - We embrace flexibility as a key principle and will allow employees, in partnership with their manager, to choose the workstyle that best suits their individual needs and preferences.

Health, Dental, Vision, Life & Disability - We offer comprehensive healthcare plans and cover premiums for employees at 100%. PPO, HMO, and High Deductible Health Plans are available so you can choose whichever coverage supports your lifestyle best.

Matching 401(k) - Easily save for retirement with our 401(k) plan and take advantage of up to 3% company match with no waiting period.

Paid Time Off - A generous paid time off program that includes vacation time, personal days, sabbaticals, volunteer time, winter break, sick time, and more.

Paid parental leave - We provide paid time away from work for our new biological, adoptive, or foster parents.

Wellbeing - Resources, workshops & events to support your wellbeing journey: Mind, Body & Soul.

Curated Career Paths and Continuous Learning - The power to explore career paths & possibilities, and the tools to support your growth. From continuing education, degrees, or certifications, we support our employee’s career journeys.

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
Creative Salon
Feb 27th, 2025
Scribd Revamps Its Brand to Redefine Digital Knowledge Sharing

Mother Design partnered with Scribd to create a more modern brand, refreshing the customer experience to make it simpler and easier to navigate, while also seeking to increase engagement and loyalty.

Pocket Gamer
Feb 10th, 2025
Roblox Sues Playerauctions Over ‘Unauthorised’ Digital Goods Sales

Stay InformedGet Industry News In Your Inbox…Sign Up Today. Roblox is suing digital game store PlayerAuctions for allegedly violating contracts by facilitating the sale of digital Roblox goods. As reported by Polygon, Roblox is pushing to shut down these transactions, claiming PlayerAuctions has continued despite multiple cease-and-desist letters. Roblox accuses PlayerAuctions of undermining this business and disrupting its virtual market

Nhuan6
Feb 4th, 2025
Meta's VP Of VR/MR, Mark Rabkin, Is Leaving The Company Next Month

SlideShare from Scribd launched its amazing Quest 3S headset, so many incredible things in the OS (2D apps!

Publishers Weekly
Oct 30th, 2024
Scribd to Launch Credit-Based Model, Expand Big Five Partnerships

In a major shift away from its unlimited subscription model, Scribd Inc. will launch a credit-based system for its Everand reading platform, offering expanded access to titles from all five major trade publishers.

Decrypt
Aug 21st, 2024
Binance Hit With Fresh Class Action Lawsuit Over Money Laundering Allegations

A new class action lawsuit has been filed against Binance in the U.S. Western District Court of Washington, accusing the company and its founder, Changpeng Zhao, of enabling widespread money laundering and violating U.S. financial regulations. The lawsuit, brought by former exchange users Philip Martin, Natalie Tang, and Yatin Khanna and filed Friday, alleges that Binance’s negligent compliance practices allowed bad actors to use the platform to launder stolen crypto, causing significant financial harm to U.S. users.A representative for Binance did not immediately respond to Decrypt’s request for comment.The complaint details how Binance, under Zhao’s leadership, allegedly operated as an unlicensed money-transmitting business, willfully ignoring anti-money laundering requirements and facilitating transactions that helped criminals obscure the origins of illicit funds. According to the plaintiffs, Binance’s rapid ascent to becoming the world’s largest crypto exchange was fueled by its deliberate evasion of U.S. regulations, which would have otherwise curbed its access to the lucrative American market.The lawsuit also alleges that Zhao, who founded Binance in 2017, prioritized profits over legal compliance, creating an environment where U.S. users were encouraged to bypass the platform’s minimal compliance checks. The plaintiffs claim that Binance’s failure to implement robust AML and Know Your Customer protocols turned the exchange into a hub for laundering crypto, often stolen through hacks and other illicit activities.The fresh class action comes on the heels of a series of legal actions against Zhao and Binance