Director of Marketing

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Thank you for your interest in joining the University of Wyoming.  Our community thrives on the contributions of talented and driven individuals who share in our mission, vision, and values. If your expertise and experience align with the goals of our institution, we would be thrilled to hear from you. We encourage you to apply and become a valued member of our vibrant campus community today!

Why Choose Us?

At the University of Wyoming, we value our employees and invest in their success.  Our comprehensive benefits package is designed to support your health, financial security, and work-life balance.  Benefits include:

• Generous Retirement Contributions: The State contributes 14.94% of your gross salary, and you contribute 3.68%, totaling 18.62% toward your retirement plan.
• Exceptional Health & Prescription Coverage: Enjoy access to medical, dental, and vision insurance with competitive employer contributions, that include 4 deductible options to suit your needs.
• Paid Time Off: Benefit from ample vacation, sick leave, paid holidays, and paid winter closure.
• Tuition Waiver: Employees and eligible dependents can take advantage of tuition waivers, supporting continuous education and professional growth.
• Wellness and Employee Assistance Programs: Stay healthy with wellness initiatives, counseling services, and mental health resources.

At the University of Wyoming, we’re committed to creating a supportive and enriching workplace. To learn more about what we offer, please refer to UW’s Benefits Summary.

JOB TITLE:   

Director of Marketing - Athletics

JOB PURPOSE:   

This position creates and implements fan cultivation strategies and tactics through a variety of marketing strategies for assigned sports.

This position will be responsible for the development and implementation of comprehensive marketing plans and in-game production for Wyoming Athletics including ticket sales initiatives, increasing attendance, and brand awareness campaigns. They will develop new strategies to build and enhance the fan base for men’s basketball, along with ensuring that marketing plans are developed and executed successfully for all sports.

ESSENTIAL DUTIES AND RESPONSIBILITIES:  

• Create and implement fan cultivation strategies through advertising campaigns, digital marketing, email marketing, and promotional initiatives for men’s basketball and other assigned sports and related events
• Manage and direct all fan experience, in-game promotions, and game scripts for men’s basketball and other assigned sports
• Develop and implement new strategies to engage fans at all Wyoming games and events
• Oversee all interns and gameday staff
• Assists with fulfillment of sponsorship agreements garnered through Learfield Sports Properties
• Maintains thorough knowledge of and adheres to all applicable University, conference and NCAA rules and regulations. 
• Assists with other duties/projects as assigned/directed.

Candidates should have willingness to work odd hours, weekends and holidays as is typical in collegiate athletics. A valid driver's license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy is required. 

MINIMUM QUALIFICATIONS:  

• Bachelor’s degree in applicable field
• 2-year experience in collegiate/professional sports marketing or general marketing
• Valid driver's license with a motor vehicle record (MVR) compliant with the University Vehicle Use Policy. 

DESIRED QUALIFICATIONS:  

• 3+ years’ experience in collegiate or professional sports marketing
• Experience planning, developing, and executing comprehensive marketing plans
• Experience with email marketing software, Eloqua
• Supervisory experience, including the ability to foster leadership and teamwork amongst others
• Excellent organizational, problem solving and communication skills
• Ability to influence and build working relationships among diverse individuals
• Strong attention to detail with the ability to create and maintain very specific timelines

REQUIRED APPLICATION MATERIALS: 

Complete the online application. The department additionally requests candidates upload the following document(s) for a complete application:

1. Cover letter
2. Resume or C.V.
3. Contact information for four work-related references (references will only be contacted if you are selected as a finalist for the position).

**Due to a current system limitation, you may only be prompted to upload your resume/CV and a Cover Letter.  To ensure your application is complete, we recommend you put all of your application materials into one file with your cover letter.  However, if you're experiencing any issues in doing so, please send any additional application materials to [email protected], and a recruiter will manually add them to your application packet. To help us process your application more efficiently, please include the 6-digit job ID number (located at the bottom of the job posting) in your email. 

This position will remain open until filled. Complete applications received by 09/25/2025 will receive full consideration. 

WORK LOCATION: 

On-campus: This position provides vital support to campus customers, and the successful candidate must be available to work on campus.

WORK AUTHORIZATION REQUIREMENTS:

The successful candidate must be eligible to work in the United States. Sponsorship for H-1B work authorization or work visa is not available for this position.

HIRING STATEMENT/EEO:  

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email [email protected]. 

ABOUT LARAMIE:

The University of Wyoming is located in Laramie, a charming town of 30,000 residents nestled in the heart of the Rocky Mountain West. The state of Wyoming continues to invest in its only 4-year university, helping to make it a leader in academics, research, and outreach with state-of-the-art facilities and strong community ties. We invite you to learn move about Laramie, by visiting the About Laramie website.

Located in a high mountain valley near the Colorado border, Laramie offers both outstanding recreational opportunities and close proximity to Colorado’s Front Range and the metropolitan Denver area. Laramie’s beautiful mountain landscape offers outdoor enjoyment in all seasons, with over 300 days of sunshine annually. For more information about the region, please visit http://visitlaramie.org/