Marketing Operations Specialist
Hubspot Admin, Remote
Posted on 2/2/2024
Percona

201-500 employees

Provides open source database software, support, and services
Company Overview
Percona stands out as a global leader in open source database software, support, and services, offering a unique blend of expertise and open source software to optimize database environments across various industries. The company provides comprehensive solutions including database distributions, backups, clustering, observability, and management, all designed for peak performance, security, scalability, and availability. With a dedicated team of highly skilled DBAs, Percona offers 24/7 support, managed services, and consulting, enabling businesses to focus on strategic initiatives while ensuring their databases are efficiently managed and optimized.
Consulting

Company Stage

N/A

Total Funding

N/A

Founded

2006

Headquarters

Durham, North Carolina

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-7%

2 year growth

6%
Locations
Denver, CO, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
UI/UX Design
Facebook Ads
Management
Wordpress
Hubspot
SEO
Salesforce
Google AdWords
Marketing
Data Analysis
Excel/Numbers/Sheets
Google Analytics
CategoriesNew
Growth & Marketing
Administrative & Executive Assistance
Requirements
  • 3-5 years of experience working with Hubspot & Salesforce
  • 3+ years of experience with marketing, demand generation, marketing automation / operations / analytics
  • Bachelor's degree in marketing or a related field, or equivalent experience
  • Strong ability to research system requirements and determine the steps necessary for proper configuration
  • Able to effectively collaborate cross-functionally, partnering with stakeholders to drive business performance
  • Ability to manage multiple concurrent projects and drive projects to completion with minimal guidance
  • Ability to communicate with all levels of the organization
Responsibilities
  • Day-to-day management of Hubspot including marketing automation, emails, campaign set up, nurture programs, landing pages, forms, lists and Salesforce integrations with other marketing tech stack
  • Refine the lead management process including lead flow, velocity, and tracking across campaigns
  • Oversee and track the flow of leads to Sales, ensure leads are correctly qualified, routed, and followed up with
  • Work with the marketing team to improve lead scoring and management process
  • Create scalable systems to maintain the health of our marketing databases to ensure their usability and reliability and that they correctly synchronize across systems; leverage our enrichment tools to ensure our lead data is actionable and complete
  • Work with the Growth Marketing team to ensure systems support the smooth execution and reporting of marketing campaigns
  • Use analytics to identify weaknesses and make recommendations on how to improve across channels
  • Consult on operational best-practices, providing guidance on audience targeting and segmentation as well as A/B testing strategies
  • Ensure best practices in copywriting, landing page UX/UI and lead management
  • Provide tracking and visualizations of progress of marketing programs across channels and partner with analytics to build reports dashboards
  • Provide analysis and insights to facilitate decision making for marketing investments; identify areas within the customer journey that are strong and areas that could use improvement
  • Identify and interpret trends and patterns in datasets to help optimize campaigns for conversions through experimentation
Desired Qualifications
  • Experience working with website supporting tools: Analytics, SEO tools, and Content Management Systems
  • Highly proficient with marketing tools Google Analytics and Google Tag Manager, Website tools such as WordPress, and day-to-day applications like slack, GSuite, and Microsoft Excel
  • Hands-on reporting via paid media dashboards and tools for Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn, etc