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Senior Director, B2B Content Marketing
Posted on 5/2/2022
INACTIVE
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Leadership
Marketing
Writing
SEO
Requirements
  • Define long-term strategy to elevate the Angi Pro brand to the B2B market, making it a beloved marketplace among clients and prospects. Create campaigns and programs to drive measurable increase in brand reach, awareness, engagement, and trust. Work with cross-functional leaders to foster a consistent experience across touchpoints. Collaborate with creative teams to bring brand guidelines to life across channels
  • 5+ years of leading multichannel B2B content creation
  • Proven track record of producing high-quality, high-performing content
  • Exceptional writing skills and experience translating complex concepts into digestible content
  • Mastery of multiple form factors - video, podcast, long-form, short-form, social
  • Knowledge of best practices for B2B technology solutions and SEO experience
  • Advocate for the brand throughout the organization, partnering with stakeholders to establish a refreshed B2B brand and the end-to-end content strategy that brings this brand to life for current and prospective pros across all segments
  • Strong drive for results, with the ability to manage independently and take calculated risks
  • Ensures brand principles are consistently met, building towards a cohesive, powerful market position
Responsibilities
  • Build content marketing machine that elevates brand and drives demand Spearhead strategy to engage prospects and move them through the B2B marketing funnel via SEO strategy, content creation, industry and client-driven thought leadership and education, and multi-channel distribution Plan and track growth to show content's impact on brand, revenue and retention
Angi

1,001-5,000 employees

Comprehensive solution for home needs
Company mission
At Angi, they invest their resources into growing their business and their people. Angi's mission is to help the best consumers find the best service providers and promote happy transactions remains the same.
Benefits
  • Competitive compensation.
  • This position will be eligible for a competitive year end performance bonus & equity package.
  • Full medical, dental, vision package to fit your needs
  • Flexible vacation policy: work hard and take time when you need it
  • Pet discount plans & retirement plan with company match (401K)
  • The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world
Company Values
  • Start with the customer
  • All about talent
  • Strength in diversity
  • Create & build momentum
  • Be an owner
  • Disagree as individuals, deliver as a team
  • Drive growth
  • Better today, perfect tomorrow
  • Do more with less
  • Deliver results
  • Data beats opinion
  • Enjoy the journey