Full-Time

Senior Project Manager

Influencer Marketing

Posted on 9/11/2025

Viral Nation

Viral Nation

501-1,000 employees

Influencer marketing and social media partner

No salary listed

Mississauga, ON, Canada

In Person

Required to be in the office 2 to 3 days a week.

Category
Business & Strategy (1)
Requirements
  • 5+ years in project management or PMO roles.
  • Prior experience with influencer marketing, social media, and working in an agency setting.
  • Knowledge of the influencer marketing landscape, including current trends, best practices, and platform algorithms.
  • Strong understanding of backlog reporting and operational cadences.
  • Experience managing cross-departmental workflows and resourcing.
  • An analytical and data-driven mindset to identify opportunities for improving team efficiency.
  • Adept at navigating ambiguity and periods of high growth, keeping operational priorities aligned and on track.
  • A natural collaborator and communicator who can effectively manage stakeholders and bridge the gap between internal teams like sales and strategy.
  • An interest in and familiarity with modern AI tools and platforms that can be used for workflow optimization.
  • Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.
Responsibilities
  • Operational Oversight
  • * Oversee the day-to-day operational queue, ensuring that all client and internal requests are triaged, assigned, and actioned efficiently.
  • * Develop and implement streamlined workflows for service deployment, reducing bottlenecks and accelerating delivery timelines.
  • * Proactively identify and address process gaps, establishing new SOPs to improve cross-functional collaboration and efficiency.
  • * Provide immediate support to senior leadership, handling various ad-hoc requests and administrative tasks to maintain operational flow.
  • Scoping and Deal Architecture
  • * Support the development of proposals (RFPs, RFIs) and new business opportunities, including complex scoping exercises.
  • * Manage the operational response to new deals and client requests, ensuring responses, resources and services are deployed immediately and effectively.
  • * Assist sales and Business Development (BD) teams in positioning offerings and explaining strategic approaches.
  • * Handle contract-related work and manage a varying volume of scopes.
  • * Translate client requirements and deal structures into actionable operational plans for internal teams.
  • * Ensure all scoped services are properly documented and seamlessly handed off to the appropriate delivery teams post-sale.
  • Project Planning and Execution
  • * Monitor project backlogs and resource allocation across teams to ensure timely project delivery in partnership with the PMO.
  • * Execute and oversee a high volume of project scopes, adapting quickly to changing requirements and urgent deadlines.
  • * Facilitate clear communication and manage expectations with internal stakeholders, ensuring everyone is aware of timelines, dependencies, and responsibilities.
  • * Coordinate internal resources and gather necessary materials for project initiatives as directed by the VP, Operations.
  • Financial and Resource Management
  • * Possess strong analytical skills to interpret numbers and understand financial implications, crucial for decision-making.
  • * Lead post-mortems on major projects to identify process improvements for resource optimization.
  • * Track and manage progress against key performance indicators (KPIs).
  • Collaboration and Communication
  • * Collaborate with Finance for data reporting and alignment.
  • * Participate in weekly operational check-ins with COEs and Finance to ensure progress against KPIs.
  • * Work cross-functionally with various teams (e.g., Strategy, BD, Client Services) to gather information, align on objectives, and ensure effective project delivery.
  • Leadership & Mentorship
  • * Support comprehensive training and mentorship to account managers, supervisors, and the strategy team to foster their growth and independence.
  • * Act as a subject matter expert and guiding teams on the effective use and management of AI tools for the purpose of creating efficiencies in the workflow.
  • * Cultivate high-performing individuals by providing opportunities for shadowing and immersive learning within the organization.
  • * Analyze operational data to provide actionable insights and recommendations to leadership for continuous improvement.
  • Process Optimization and Risk Management
  • * Optimize internal workflows to meet Service Level Agreements (SLAs) and reporting standards.
  • * Implement tools and workflows to proactively flag operational risks, such as under-utilization or missed deadlines.
  • * Track SLA compliance on task delivery and ensure backlog completion adheres to the established reporting cadence.
  • * Develop and implement repositories and automated solutions to streamline processes and improve knowledge management.
  • Standardization of Processes and Reporting
  • * Support the evolution of process playbooks to ensure PMO team members follow standardized workflows.
  • * Maintain and build on knowledge repositories to ensure consistent and accessible information across the organization (e.g., RFI answers).
  • * Contribute to the standardization and refinement of job descriptions and operational guidelines.
  • * Develop and maintain dashboards to track key operational metrics, including team capacity, project velocity, and service-level agreement (SLA) adherence in partnership with the PMO.

Viral Nation is a social media and influencer marketing agency that combines influencer campaigns with paid performance media, owned social channels, and creative content services for brands. It uses machine learning and AI-powered technology to plan, optimize, and safely transition brands to a social-first approach, blending organic and paid efforts to boost social commerce. The company differentiates itself with proprietary tech and an end-to-end service across influencer collaborations, paid media, ownership of social ecosystems, and creative production, delivering measurable results like higher ROAS and lower CAC. Its goal is to help brands become social-first, maximize social media value, and achieve predictable revenue growth through influencer marketing and paid/social strategies.

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$183.3M

Headquarters

Chicago, Illinois

Founded

2014

Simplify Jobs

Simplify's Take

What believers are saying

  • Rocket Companies appointed Viral Nation as first social media AOR post-Super Bowl.
  • Vertiqal Studios partnership enhances gaming content creation and revenue.
  • Produced original series for Like Nastya with Wind Sun Sky Entertainment.

What critics are saying

  • TikTok US ban eliminates 40-60% of short-form video client campaigns.
  • Meta's AI generators undercut human influencers with zero-cost synthetic content.
  • OpenAI Sora enables brands to bypass Viral Nation's video production services.

What makes Viral Nation unique

  • Launched Culture Quotient at Brandweek to measure cultural resonance beyond impressions.
  • Partners with Cannes Lions for Creator Pass and LIONS Creators programming.
  • Proprietary AI translates social signals into benchmarkable business outcomes.

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Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
Adweek
Nov 3rd, 2025
Viral Nation Launches The Culture Quotient Measurement at Brandweek

Viral Nation launches The Culture Quotient measurement at Brandweek. Viral Nation's new measurement offering looks to replace impressions. There's big news to come out of Monday's edition of ADWEEK's Brandweek in Atlanta: Viral Nation is announcing the launch of its new proprietary measurement framework, The Culture Quotient, CQ. The framework is a first-of-its-kind offering for measuring cultural relevance and business impact, according to Viral Nation. CQ utilizes advanced AI and social intelligence to measure how a brand is represented in culture, translating social signals - such as engagement growth, conversation volume, and sentiment - to tangible results. "The Culture Quotient is the next evolution of measurement. It's benchmarkable, trackable, and tied directly to business outcomes," said Joe Gagliese, Viral Nation CEO. "It's a framework that tells brands not just how loud they are, but how deeply they resonate in culture." CQ is looking to replace traditional social metrics like earned media value (EMV) and impressions, which only measure visibility, not value. According to Viral Nation, these measurement methods show reach rather than resonance. "Culture drives business," said Richelle Batuigas, Viral Nation's executive vice president, business intelligence and data strategy. "When brands connect authentically to what people care about, we see it in the data - consideration, loyalty, sales. The Culture Quotient finally gives marketers a way to see and scale that connection." With social media as the main playground for relevance, Viral Nation notes that its data consistently shows that when people perceive a brand as culturally relevant, it drives everything from consideration to purchase intent and loyalty. According to the company, cultural connection is the new currency of trust. "We realize [EMV] is a metric that doesn't actually give us true insight into performance or cultural relevance," Batuigas told ADWEEK. "That's why we want to do away with it and introduce this new score that actually gives you true insight." For Batuigas, the value comes down to measuring the impact of all communication and going beyond quantity. "It's about thinking more deeply about the quantity and the quality, and also about how you arrived at those outcomes so you can drive better results and better connections," Batuigas said. Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.

Adweek
Aug 12th, 2025
Rocket Companies Appoints Viral Nation as its First Social Media AOR

Viral Nation's first work as Rocket's social AOR arrived earlier this year during the Super Bowl.

TipRanks
Dec 19th, 2024
Vertiqal Studios Teams Up With Viral Nation

Vertiqal Studios, North America's largest gaming and lifestyle social media channel owner, has partnered with influencer marketing leader Viral Nation to enhance its content creation and revenue streams.

Postmedia Network
Oct 10th, 2024
Viral Nation Announces Two New Original 'Like Nastya' Series in Partnership with Wind Sun Sky Entertainment

TORONTO - Viral Nation, a leading social media marketing and creator agency with a social-first approach powered by its proprietary technology, today announced two original series for content creator Like Nastya with studio production partner Wind Sun Sky Entertainment.

Drop Media
Oct 3rd, 2024
VICE and Viral Nation bring internet sensations Montana Boyz to TV

VICE Studios Group is developing a reality series Montana Boyz (working title) with Viral Nation, the social media marketing and creator representation agency.

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