Adobe Tagging

Job Responsibilities:

• Design and implement scalable solutions for digital analytics and media tracking.
• Define and manage data layer design to ensure consistency across multiple platforms.
• Lead server-side implementation of analytics tags and media pixels.
• Manage and deploy tags using Adobe DTM/Launch and Google Tag Manager (GTM).
• Develop and maintain Adobe Launch code deployments for new tags or updates.
• Debug, analyze, and validate network traffic using tools such as Fiddler, Charles, and Chrome Developer Tools.
• Create detailed tagging specifications, validation documents, and technical implementation guides.
• Test and validate tagging implementations before and after releases to ensure accuracy.
• Collaborate with cross-functional teams to analyze web traffic, click-tracking data, and provide reporting support.
• Leverage the Adobe stack to optimize tagging solutions, identifying when to use out-of-the-box features vs. custom code.
• Provide technical guidance and best practices for digital analytics implementation across platforms.

Basic Qualifications:

• Bachelor's degree in Computer Science, Engineering, or related field
• 10+ years of experience in solution architecture, with a focus on digital analytics and media tracking
• Understanding of digital analytics, web analytics tagging and measurement techniques
• Proficient in data layer design that will scale a solution across platforms.
• Experience with Server Side Implementation of analytics tags & Media pixel
• Experience with Adobe DTM/Launch/GTM Tag Management tools
• Adobe Launch Code tag deployment for new tags or updates
• Proficient in debugging network traffic using Fiddler, Charles or Chrome developer tools
• Test and validate deployment is performing as expected prior to and after a release
• Create tagging specifications and tagging validation documents
• Be able to analyze web traffic, click-tracking data and assist with reporting requests
• Understand the Adobe stack and well versed with Launch capabilities, when to use out of the box features vs writing custom code.

Preferred Qualifications:

• Adobe Analytics Certification
• Technical resource with HTML, CSS, JavaScript, JQuery and Javascript code-debugging skills
• Good communication and analytical skills
• We are proud to offer a competitive salary alongside a strong healthcare insurance and benefits package. We pride ourselves on the growth of our employees, offering extensive learning and development resources.