Media Planner

You will lead the creation, execution, and optimization of TV, OOH, radio, and print campaigns for a client’s large recruitment effort. Acting as the strategic local media support, you’ll oversee budget and partner management, as well as ongoing performance optimization. You will collaborate across channels and departments and deliver data-driven insights and actionable performance reporting to clients. You’ll define and communicate media goals, ensure client satisfaction, and educate internal and external teams on the evolving local and channel landscape and emerging opportunities.

You Will

• Develop, execute, and present media plans (inclusive of local media such as TV, OOH, and other media)
• Oversee partner communication, RFP process, plan negotiations and proposal evaluation
• Participate in client presentations and providing insight into digital recommendations
• Work with Associate, Senior Media Planner, Supervisor, Associate Media Director, Director, and SVP media team lead to devise complementary media strategies inclusive of national/broader media buys
• Support the team with client requests, plan changes, and marketplace POVs
• Ensure plans are on strategy and budget
• Partner with Marketing Science to analyze campaigns and recommend optimizations to maximize campaign performance
• Maintain an innovation mindset to ensure that plans capitalize on emerging media trends
• Perform in-depth audience analysis including analyzing site information and demographics particular to client needs
• Build and maintain relationships with media partners and internal agency counterparts
• Demonstrate problem solving and intervention when necessary
• Knowledge-sharing with all team members for best practices

You Have

• Bachelors degree in Advertising, Marketing, Business Administration, or Communications; or equivalent professional work experience
• 2+ years of related work experience; inclusive of local media such as TV, OOH, radio planning and buying
• Strong mathematic and analytical skills
• Effective time management and organizational skills, as well as strong attention to detail
• Knowledge of media consumptions habits across traditional and digital media, OOH, and other channels
• Solid understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Technical proficiency with media planning and buying tools and research tools, as well as Microsoft Suite

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and flex days
• Six free therapy sessions through Therify 
• Access to online services for families and new parents 
• Hybrid work options
• Extensive winter holiday office closures
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Funding towards internal learning and development 
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:

Strengthen opportunity for continuous learning
Improve collaboration and team relationships.
Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM. We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.