Principal Developer

Sony and TCL have issued an update on their joint venture, confirming legally binding agreements and revealing details seemingly designed to reassure Sony fans. The new entity, named BRAVIA Inc, will launch in April 2027 and be headquartered in Sony's Tokyo office, not China. Kazuo Kii from Sony Corporation will serve as CEO, whilst the board will split four additional members evenly between Sony and TCL employees. Despite TCL holding 51% ownership, the venture appears heavily Sony-oriented in structure and operations. BRAVIA Inc will completely succeed Sony's current AV home entertainment business, handling everything from product development to customer service for TVs, audio systems, projectors and displays. All products will continue carrying Sony and Bravia branding, with intellectual property protections in place for both companies.

Sony unveils new BRAVIA(R) Theatre home audio lineup for enhancing home cinema experience. Designed for both new audio setups or seamless upgrades, Sony's expanded home audio lineup brings deeper immersion and more powerful performance. March 25, 2026 Sony under its "Cinema is Coming Home" vision, launched new BRAVIA Theatre home audio products and the BRAVIA 3 II and Bravia 2 II TVs, offering more ways than ever to create a powerful cinema experience at home. The new BRAVIA Theatre lineup includes BRAVIA Theatre Bar 7 and BRAVIA Theatre Bar 5, as well as the optional speakers such as BRAVIA Theatre Sub 9, BRAVIA Theatre Sub 8, and BRAVIA Theatre Rear 9. These new products are designed and engineered to create a wider, more immersive surround field for deeper cinematic impact. BRAVIA 3 II TV is a mid-tier LED TV available in sizes up to 100 inches for a big-screen experience at home. Also, introduced is a new entry model Bravia 2 II available from 43 up to 75 inches. Soundbars that fill the room. The new BRAVIA Theatre Bar 7 brings a compact, yet powerful design equipped with nine speaker units, including dedicated up-firing speakers and side speakers that create a noticeably wider sound field. With Sony's proprietary 360 Spatial Sound Mapping-technology (360SSM), it provides immersive, cinema-style surround sound from a single soundbar, along with room-calibrated audio for an optimised listening experience. Users can further enhance their setup by adding optional subwoofers and rear speakers for deeper bass and a richer surround experience.[*1] These upgrades also allow them to enjoy IMAX(R) Enhanced content at its full potential.[*2] This makes BRAVIA Theatre Bar 7 an ideal choice for customers new to home audio who care about sound quality and want a premium entry point. The BRAVIA Theatre Bar 5 is a 3.1ch system that is accompanied by a wireless subwoofer, delivering powerful bass, clear dialogue, and an excellent balance of performance and value. S-Force PRO Front Surround(TM), Vertical Surround Engine, and Sony's unique up mixer technology, create an enveloping, three-dimensional immersive surround sound for movies and TV. BRAVIA Theatre 7/ BRAVIA Theatre 5 Shared features: * Get the best streaming experience with support for Dolby Atmos(R) and DTS:X(R) * Pair with compatible BRAVIA TVs to control the soundbar from the TV menu and take advantage of Voice Zoom 3(TM) for enhanced dialogue * Use BRAVIA Connect app to easily control BRAVIA Theatre from your smartphone and change volume, sound profiles, and advanced settings * Easy setup, operation, and accessibility-minded design Surrounded in sound. To further complete the home cinema experience, Sony's new subwoofers and rear speakers add deep bass and immersive surround sound, perfectly complementing compatible BRAVIA Theatre models[*1]. * BRAVIA Theatre Sub 9/ BRAVIA Theatre Sub 8 shared features: Features large driver units, delivering powerful, super deep bass that lets you truly feel and experience the hidden depths of sound in your movies. For the first time in the BRAVIA Theatre series, dual subwoofer play is supported. *[3] * BRAVIA Theatre Sub 9: Carries two 200mm driver units. The vibration-cancelling dual opposing drivers reduce distortion, provides powerful premium bass that extends into ultra-low frequencies. * BRAVIA Theatre Sub 8: Features 200mm large driver unit and provides bass extension deep into low frequencies. * BRAVIA Theatre Rear 9: Equipped with 80mm large up-firing speakers that elevate rear-channel performance and enhance the immersive 360 Spatial Sound experience by creating multiple phantom speakers. BRAVIA 3 II. Alongside the new audio lineup, Sony is also expanding its BRAVIA TV range with the BRAVIA 3 II, a mid-tier TV available in sizes up to 100 inches, giving users even more ways to enjoy their favourite content. Equipped with XR Processor(TM) found in Sony's premium TVs and XR Triluminos Pro(TM), the BRAVIA 3 II delivers a wide colour gamut that enables natural colour reproduction, rich contrast, and refined detail that brings movies to life at home. BRAVIA cooperates with MediaTek Inc., a company with a proven track record in developing Smart TV SoCs, combining Sony's proprietary signal processing with MediaTek hardware to reduce content-dependent noise and deliver delicate, finely detailed image reproduction. Supporting Dolby Vision(R)/Atmos(R) and DTS:X(R), it maximizes cinematic picture and sound quality. Designed for smooth, fast action, it also supports 4K 120Hz and offers four HDMI 2.1 ports, making it ideal for gaming. To further enhance the user experience, the BRAVIA 3 II TV comes with the newly designed Inclusive Remote Control[*4]. Developed as part of a new commitment to accessibility, this remote reflects user feedback with optimized buttons design, distinct shapes, and clear spacing for easier tactile navigation. Additionally, the Remote Finder function enables all users, including those people with visual disabilities, to easily locate the remote. BRAVIA 2 II. BRAVIA 2 II is a great starting point for anyone looking to get an exceptional viewing experience. This TV packs multiple essential features that make it a great companion for exciting film nights - even old HD favourites are upscaled to glorious 4K2, while Dolby Atmos(R) and DTS:X(R) compatibility provides immersive audio[5]. With Google TV[6] at its core4, it's always full of content and easy to use. The BRAVIA 2 II will be available in sizes ranging from 43" to 75" class. Availability: BRAVIA Theatre Bar 7 will be available for pre-order from 25th March 2026 at Sony and other authorised retailers. For more information, please visit: https://www.sony.co.uk/home-theatre-sound-bars/products/ht-a7100 and https://www.sony.co.uk/home-theatre-sound-bars/products/ht-ap710 BRAVIA Theatre Bar 5 will be available for pre-order from 25th March 2026 at Sony and other authorised retailers. For more information, please visit: https://www.sony.co.uk/home-theatre-sound-bars/products/ht-b500 BRAVIA Theatre Sub 9 will be available for pre-order from 25th March 2026 at Sony and other authorised retailers. For more information, please visit: https://www.sony.co.uk/home-theatre-sound-bars/products/sa-sw9 BRAVIA Theatre Sub 8 will be available for pre-order from 25th March 2026 at Sony and other authorised retailers. For more information, please visit: https://www.sony.co.uk/home-theatre-sound-bars/products/sa-sw8 BRAVIA Theatre Rear 9 will be available for pre-order from 25th March 2026 at Sony and other authorised retailers. For more information, please visit: https://www.sony.co.uk/home-theatre-sound-bars/products/sa-rs9 BRAVIA 3 II will be available for pre-order 13th May 2026 at Sony and other authorised retailers. For more information, please visit: https://www.sony.de/bravia/products/bravia-3m2 BRAVIA 2 II will be available for pre-order 13th May 2026 at Sony and other authorised retailers. For more information, please visit: https://www.sony.co.uk/bravia/products/bravia-2m2 About Sony Europe B.V. Sony Europe B.V. is a sales and marketing company for Sony's leading Entertainment, Technology & Services business aimed at consumer and professional markets, as well as the Imaging & Sensing Solutions business across Europe. The company is a subsidiary of Sony Europe Limited, which is a wholly owned subsidiary of Sony Group Corporation. Sony Latvija work to deliver Sony's purpose to fill the world with emotion through the power of creativity and technology [*2] IMAX(R) Enhanced certification is achieved when used with compatible products. Product availability varies by countries/regions. https://www.sony.net/comp-home/ [*3] For dual subwoofer play compatibility information, please visit: https://www.sony.co.jp/en/braviatheatre_2sub-models [*4] Varies by region and model [*5] Dolby Atmos and DTS:X content compatible with streaming services or compatible content device connected via HDMI input (sold separately) [*6] User must accept Google Terms of Service (http://www.google.com/policies/terms/), Google Play Terms of Service (https://play.google.com/intl/en-US_us/about/play-terms/index.html), and Privacy Policy (http://www.google.com/policies/privacy/) to use this product. User consents to a mandatory software update at set-up and such other additional updates that may be required in the future by Google and/or Sony. User must connect to a Google Account to use certain advertised features, including voice to activate linked apps, and install certain apps and operating software during setup. Use of this product without connecting to a Google Account allows only basic features and certain apps. Features and specifications are subject to change without notice. Wireless connectivity requires 802.11 home network (802.11n recommended). Network services, content, operating system, and software of this product may be subject to separate or third-party terms and conditions and changed, interrupted, or discontinued at any time Jovana Vucetic. Marketing Communication & Retail Merchandising Senior Manager, Sony Europe [email protected]

Warner Bros. and Sony reported profit growth in their film divisions for 2025, while other major Hollywood studios saw declines, according to The Hollywood Reporter's annual studio profit report. Paramount posted a widened loss as it rebuilds its business. The results came as the global box office rose 12% to $33.6 billion in 2025, though domestic revenue only increased 1% to $8.7 billion, remaining well below pre-pandemic levels. Netflix continued its growth trajectory and expressed confidence that its dropped Warner Bros. bid wouldn't affect momentum. Financial comparisons across studios remain challenging due to limited disclosures and varying reporting structures. Sony's pictures segment includes TV networks, whilst Disney doesn't report separate filmed entertainment figures. Netflix's financials also aren't directly comparable, as most revenue comes from subscriptions rather than traditional studio operations.