Full-Time
Performance Marketing – Senior Manager
Confirmed live in the last 24 hours
Fay
1-10 employees
Affordable nutrition counseling with insurance coverage
Mid, Senior
California, USA + 1 more
- 3-5 years of experience managing a B2C acquisition program, ideally focused on Meta, TikTok, Paid Influencers and more.
- You have a growth marketing mindset. You’re an inquisitive, creative thinker who is constantly ideating new ideas and running experiments, never satisfied with the status quo.
- You have strong marketing chops and can originate unique marketing concepts that resonate with our target consumers.
- You’re a data expert. You can pull, analyze, and interpret critical insights and make actionable changes. You also understand the ins and outs of attribution.
- You’re an A+ communicator who can work with both internal and external stakeholders, influencing at all levels.
- You’ll be responsible for owning our core paid acquisition channels — driving the strategy, execution, and analysis.
- You’ll create platform-specific marketing strategies, ensuring that we’re acquiring our target clients and staying one step ahead of the market.
- You’ll devise processes to create and develop a high-volume of creative assets by working with internal and external stakeholders.
- You’ll be responsible for owning the data/analytics that support our paid efforts, including our attribution program and tracking tools.
- You’ll collaborate with our marketing, product, and engineering teams to design experiences to engage and convert clients.
Fay Nutrition provides affordable nutrition counseling by connecting clients with qualified dietitians and nutritionists who accept insurance. This service significantly lowers the cost of professional nutrition advice, allowing clients to access sessions for as little as $10 or even for free, compared to the typical $300 fee. Fay operates both online and in-person, offering flexibility for clients who can choose between virtual consultations or face-to-face meetings. This hybrid model enhances client satisfaction and broadens market reach. Additionally, Fay supports dietitians and nutritionists by helping them get credentialed with insurance companies, which expands their client base and increases their revenue. The goal of Fay Nutrition is to make professional nutrition counseling accessible to everyone, particularly those managing chronic conditions or seeking general wellness.
Company Stage
Series A
Total Funding
$24.3M
Headquarters
Barrington, Illinois
Founded
N/A
6 month growth
↑ 50%1 year growth
↑ 50%2 year growth
↑ 50%
Simplify's Take
What believers are saying
- The recent $25M funding round led by prominent investors like Forerunner Ventures and General Catalyst will accelerate Fay's growth and market penetration.
- Fay's platform has already attracted over 1,000 registered dietitians across 50 states, indicating strong network effects and scalability.
- Partnerships with major insurers and companies like Google and Accenture enhance Fay's credibility and expand its reach to millions of potential clients.
What critics are saying
- The reliance on insurance partnerships means any changes in insurance policies or coverage could significantly impact Fay's business model.
- The competitive landscape in the healthcare and wellness sector is intense, requiring continuous innovation to maintain a competitive edge.
What makes Fay unique
- Fay's unique partnership with insurance companies drastically reduces the cost of nutrition counseling, making it accessible to a broader audience compared to traditional models.
- The hybrid model of both online and in-person consultations offers unmatched flexibility, catering to diverse client preferences and needs.
- Fay's support for dietitians in starting or growing their private practices, including credentialing with insurance companies, sets it apart from competitors who do not offer such comprehensive professional support.