Marketing Operations & Automation Manager

How you will impact the organization…

We are seeking a detail-oriented and technically skilled Marketing Operations & Automation Manager to join our Marketing Operations team. This role will focus on supporting and enhancing our marketing automation efforts, with a preference for candidates experienced in Pardot (or similar Marketing Automation Platforms). The ideal candidate will collaborate closely with our ABM Campaign Operations Manager to drive successful campaigns, ensure data accuracy, and streamline automation workflows.

The value you will deliver…

• Manage and optimize the use of marketing automation platforms (e.g., Pardot, 6sense, CMS, Personalization) to support lead qualification, segmentation, nurturing, and campaign execution.
• Ensure accurate data synchronization between Pardot, Salesforce, and various Marketing systems and troubleshoot integration issues as needed.
• Monitor and maintain the health of the marketing database, including data hygiene, segmentation, and compliance with data privacy regulations (e.g., GDPR, CCPA).
• Build, test, and deploy automation workflows, lead scoring models, and email campaigns to drive engagement and conversions.
• Routinely evaluate Marketing tools for optimization. 
• Assist with the implementation process of new Marketing technologies.
• Create and manage SQL queries for data segmentation, analysis, and campaign reporting.
• Provide reporting and insights on technology impact on revenue. Leverage data to recommend improvements.
• Perform other duties and responsibilities as required, assigned, or requested. Consensus reserves the right to add or change duties at any time.

What you will bring to the table…

• 2+ years of experience in a similar role, preferably in a B2B marketing environment.
• 2+ years of experience with Pardot or (Marketo, Eloqua, or Hubspot) 
• High ability to quickly and effectively navigate and maximize technical resources.
• Intermediate knowledge of programs in the categories of Excel, GoogleSheets, Slack, Microsoft Teams, etc.
• Ability to effectively adapt to changing priorities.
• Strong communication skills including ability to clearly communicate ideas and concepts to a varied audience, using a high level of diplomacy.
• Exceptional time management, organizational & prioritization skills.
• Superb attention to detail.
• Hands-on experience with Pardot or similar marketing automation platforms (e.g., Marketo, HubSpot).
• Proficient in HTML, CSS, and JavaScript with the ability to create and troubleshoot responsive designs.
• Strong experience with SQL for querying and managing data.
• Familiarity with Salesforce or other CRM platforms and their integration with marketing automation tools
• Critical thinking in all aspects of the role.
• Resourcefulness to implement creative solutions.
• Initiative to expand role-related knowledge.
• Comprehensive understanding of the systems and tools available.
• Exceptional time management.
• Strong and effective organizational skills.
• High attention to detail.
• Ability to work independently and cross-functionally.
• Ability to multi-task.
• Ability to determine prioritization of responsibilities.
• Ability to effectively adapt to changing priorities.

You will stand out if you also have…

• Experience with APIs and marketing technology integrations.
• Knowledge of email deliverability and compliance best practices.
• Knowledge of ABM strategies and experience supporting ABM campaigns is a plus.
• Certifications in Pardot, Salesforce, or related platforms are a plus.
• Bachelor’s degree in Marketing, Computer Science, or a related field, or equivalent work experience preferred.

Additional details…

• Location requirements: Hybrid/Onsite. (Dallas, Los Angeles or Las Vegas)
• Travel requirements: Up to 10% travel
• Physical requirements: Must be able to sit for long periods, as well as, handle long periods of screen time
• Technology requirements: Reliable, high speed internet
• Eligible for sponsorship: No

The salary range for this role is $80,000 - $100,00 USD annually. The total compensation package for this position is negotiable and may also include annual performance bonus, ESPP, enhanced time off packages and benefits. This job doesn't have an expiration date and will remain open until a qualified candidate is hired.