Full-Time

Account Director

Influencer

Posted on 1/29/2025

Weber Shandwick

Weber Shandwick

1,001-5,000 employees

Global communications and marketing firm

Compensation Overview

$100k - $130kAnnually

Senior, Expert

New York, NY, USA

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Social Media
Requirements
  • 8+ years of experience, preferably within an agency environment
  • Strong understanding of the overall media and social landscape, with an emphasis on digital experience
  • Excellent communication and negotiation skills, with ability to develop relationships with influencers, creators, agencies, and other partners.
  • Passion for tracking and understanding new trends in culture
  • Deep expertise in managing influencer programs
  • Strong knowledge of social platforms, including paid amplification and campaign optimization
  • Strong understanding of marketing funnel analytics & KPIs
  • Familiarity with a broad set of social, media and influencer analytics tools
  • Detail-oriented, multi-tasker with excellent time-management skills
  • Strong written, verbal communication, negotiation and presentation skills
  • Experience leading a team is an asset
Responsibilities
  • Build social influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
  • Maintains strong connections with talent and management agencies to ensure quality relationships, reliability and quick turn asks.
  • Spearhead high profile activations and campaigns for some of our top lifestyle, consumer health, and CPG clients.
  • Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
  • Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media
  • Provide expert counsel to clients and colleagues on social/digital/influencer best practices
  • Serve as trusted voice on pop-culture, social trends and other cultural nuances for clients
  • Lead end-to-end influencer procurement process from influencer recommendations to negotiations to servicing the partnerships.
  • Play a lead role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement and ROI analysis
  • Collaborate effectively with inter-agency teams to develop holistic plans and fully integrated strategies for our clients
  • Lead a high-performing team; mentor and develop junior team members
Desired Qualifications
  • Is this you? Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy.
  • Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.
  • Have “Gravitas” in the influencer space and skin-in-the-game: Deep understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. You must be open to a public-facing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
  • Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
  • Be ready to lead at any moment: working with your leads, you will learn to “step up to the plate” and lead effectively in the client’s and agency’s best interests while also helping to cultivate, mentor and coach mid to junior staff members on the influencer team.
  • Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
  • Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
  • Have experience building engaged audiences: on Facebook, Twitter, Instagram, Snapchat, TikTok, Clubhouse and other distribution platforms.
  • Know how to build a story: you will build client presentations that tell smart, compelling stories, never “rinse and repeat” which requires you to be highly motivated, energetically-charged and inspired at all times.
  • Be curious, always: You are willing to learn a little bit of everything, and open to take on anything.

Weber Shandwick offers communication and marketing services, specializing in public relations, advertising, and digital marketing for various clients, including corporations and non-profits. The firm generates revenue through service fees for tailored solutions like media relations and social media strategy. Its commitment to diversity, equity, and inclusion, along with a focus on sustainability, distinguishes it from competitors. The goal is to help clients achieve their objectives through effective communication while promoting social and environmental responsibility.

Company Size

1,001-5,000

Company Stage

M&A

Total Funding

$2.2M

Headquarters

Hempstead, New York

Founded

2001

Simplify Jobs

Simplify's Take

What believers are saying

  • Named Asia-Pacific Regional Consultancy of the Year at 2024 SABRE Awards.
  • Strong focus on mental health and workplace wellness initiatives.
  • Strategic hires and promotions to drive growth in key regions.

What critics are saying

  • Layoffs in New York and Chicago may indicate financial or restructuring challenges.
  • Emerging digital marketing firms leveraging AI could erode market share.
  • In-house marketing teams in corporations may reduce demand for external services.

What makes Weber Shandwick unique

  • Weber Shandwick excels in culturally relevant and inclusive communication strategies.
  • The firm offers comprehensive services, including crisis management and influencer marketing.
  • Weber Shandwick is recognized for its innovation in AI, analytics, and technology sectors.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Tuition Reimbursement

Juice Money

Flexible Work Hours

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

Company News

PRWeek
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Weber has also partnered with Sandy Hook Promise to secure earned media opportunities across advertising, marketing, general news, policy and parenting verticals to discuss elements of the organization's story and messages for various audiences, according to Koppel.

Marketing Interactive
Jan 7th, 2025
Weber Shandwick promotes Arif Rajab to general manager of SG

Communications agency Weber Shandwick has promoted Arif Rajab to the role of general manager of Singapore.

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Oct 10th, 2024
Workplace wellness: mental health takes center stage at work and TWSC

This month in NA, Weber Shandwick is also partnering with LDC Wellbeing for The Art of Listening, an interactive workshop on effective listening to equip its people with powerful techniques to truly connect with colleagues.

Provoke Media
Sep 20th, 2024
2024 Asia-Pacific Consultancies Of The Year: Winners Revealed

Weber Shandwick was named Asia-Pacific Regional Consultancy of the Year (Large) at the 2024Asia-Pacific SABRE Awards - which took place in Singapore last night.

Provoke Media
Sep 12th, 2024
Weber Shandwick Promotes Sarah Yaffe To North America Chief Growth Officer

Weber Shandwick promotes Sarah Yaffe to North America chief growth officer.

INACTIVE