COMPANY OVERVIEW

Recently named one of Entrepreneur magazine’s Top 100 Cannabis Leaders, Cresco Labs is one of the largest vertically-integrated multi-state cannabis operators in the United States. Cresco is built to become the most important company in the cannabis industry by combining the most strategic geographic footprint with one of the leading distribution platforms in North America. Employing a consumer-packaged goods (“CPG”) approach to cannabis, Cresco’s house of brands is designed to meet the needs of all consumer segments and includes some of the most recognized and trusted national brands including Cresco, Remedi and Mindy’s, a line of edibles created by James Beard Award-winning chef Mindy Segal. Sunnyside*, Cresco’s national dispensary brand is a wellness-focused retailer designed to build trust, education and convenience for both existing and new cannabis consumers. Recognizing that the cannabis industry is poised to become one of the leading job creators in the country, Cresco has launched the industry’s first national comprehensive Social Equity and Educational Development (SEED) initiative designed to ensure that all members of society have the skills, knowledge and opportunity to work in and own businesses in the cannabis industry. 

MISSION STATEMENT

At Cresco, we aim to lead the nation’s cannabis industry with a focus on regulatory compliance, product consistency, and customer satisfaction. Our operations bring legitimacy to the cannabis industry by acting with the highest level of integrity, strictly adhering to regulations, and promoting the clinical efficacy of cannabis. As Cresco grows, we will operate with the same level of professionalism and precision in each new market we move in to.

JOB SUMMARY

As Cresco Labs looks to accelerate the growth of its Sunnyside* retail division, the company is seeking a Senior Manager, Regional Marketing (IL/AZ) to join our retail team based in the Chicagoland area. In this role, you will lead marketing strategy and activation for the region in service of recruiting new patients/shoppers, retaining existing patients/shoppers and building brand awareness for the Sunnyside* brand. This position will work closely with cross-functional partners across sales, compliance, operations, marketing and many others to drive key initiatives and deliver results.

CORE JOB DUTIES 

• Be the expert on the brands and business, and cannabis category. Share that knowledge and passion with others
• Regional Marketing Strategy:
  • Lead the development of marketing annual operating plans that ladder back up to annual business goals, identifying key strategic imperatives and cascading to core tactical brand initiatives
  • Oversee and execute the strategy, creative development and campaign execution for all region marketing plans including regional promotions and loyalty programs, brand-building campaigns, new store openings and wholesale brand launches
  • Serve as the key representative for the Sunnyside* brand across the region, and present brand strategies and plans to senior leadership
  • Provide input and brand expertise in developing the promotions and loyalty activation calendar with key stakeholders
  • Manage internal and external agency and design partner relationships in service of the development and execution of all brand communications and integrated marketing campaigns across all channels
  • Create and execute all regional email and text marketing, ultimately becoming a subject matter expert of email and text marketing platforms.  Includes editing, proofing, scheduling, and sending email and text campaigns
  • Develop the Community Outreach & Events strategy to ensure brand visibility, increased patient referrals, and education of the patient community, physicians, and caregivers across the markets
• Performance Measurement:
  • Measure effectiveness of spend, performing ROI analysis on working spend
  • Ownership and management of region marketing budget, tracking all brand related expenses throughout the year
  • Own regional channel optimization and measurement plan, including analyzing prior campaign performance results to inform go-forward campaign strategy
  • Serve as a key stakeholder in demand and financial forecasting and relevant reporting
• Competitive Analysis & Insights:
  • Perform quarterly competitive analysis (experience, pricing, loyalty, new customer tactics) and develop recommendations to improve Sunnyside competitiveness.
  • Distill competitor and patient insights to validate and optimize brand objectives and strategies
• Understand and ensure compliance of all state rules/regulations, working closely with our internal compliance partners to ensure regulations are met

REQUIRED EXPERIENCE, EDUCATION AND SKILLS  

• Bachelor’s Degree or equivalent work experience
• 5-7 years of marketing experience; cannabis industry experience preferred
• Ability to perform and thrive in environments with minimal process and structure, and comfort with managing through ambiguity.
• Strong will for action. You identify a problem and mobilize to solve it.
• Strong numerical and analytical skill set with ability to interpret quantitative data.
• Strong communication skills (exceptional listening skills, persuasive and professional communicator).
• Entrepreneurial and team-oriented spirit.
• Genuine interest in and passion for marketing and the cannabis industry is required.
• Strong problem solving, time management, and organizational skills.
• Skilled at multitasking with an ability to meet deadlines.
• Computer literate with proficiency in Microsoft Office Suite.
• Local travel up to 25% including nights and weekends

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D.  We also offer eligible employees paid holidays and paid time off.  Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.

ADDITIONAL REQUIREMENTS

• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry 

Cresco Labs is an Equal Opportunity Employer and all applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.