Job Description

The Director of Content plays a leading role in crafting strategy, planning and activating of world-class content and influencer programs across multiple lines of Disney business. Reporting into the VP, Disney Content Lead, this role will be responsible and accountable for strategic content & creator strategy, marketplace development, and all relevant aspects of program implementation for their assigned line(s) of business. 

• Drive holistic integrated marketing development for first-to-market programs
  • Partner with core Strategy and Digital Investment teams to articulate strategic role of custom content, experiential and influencer, to deliver against KPIs 
  • Deliver data-led tactical content strategies & partner consideration sets to inform go-to-market approach
• Quarterback integrated programs across clients, IAT agency partners, and media entities
  • Coordinate and drive collaboration between client creative teams, media partners, influencers and influencer agencies to deliver innovative and compelling programs
  • Oversee bespoke media partner proposal development, refinement, and evaluation process with cross-functional team
  • Compare and analyze value levers across consideration set to identify strongest marketplace partnership for recommendation
• Execute & measure with excellence
  • Oversee team and actively participate in development and implementation of custom campaigns activations, and initiatives
  • Collaborate with key teams create and coordinate content strategies that work cohesively across different channels
  • Lead influencer and content campaign management, including but not limited to strategic recommendations, contracting, content development management, quality assurance, FTC compliance and governance, performance monitoring, and reporting
  • Work in tandem with internal client creative teams to adhere to and continually refine internal collaboration and review process, training team on all aspects of process
  • Conduct outreach to new and existing partners
• Lead business affairs compliance
  • Maintain a clear understanding of and implementation needed to deliver client legal requirements for all content and influencer programs
  • Primary liaison with Publicis BA, clients, and media partners vendors to draft and manage all related content partnership SOWs and agreements
  • Train and support team in understanding of and adherence to legal and business affairs requirements
  • Lead team in and take responsibility for reviewing custom content for Disney Experiences, checking for overall compliance based on guidelines

Qualifications

• 5-7+ years in media agency, influencer, content, or related marketing field
• Strong communication skills (written and verbal) plus superior organization skills
• Media experience with content publishers, influencer agencies and/or IP holders
• Client service-minded,including the ability to strategically think from a client’s perspective, deliberate conceptually, and translate concepts into actionable plans to drive clients’ businesses forward
• Forward-thinking: comfortable in an ambiguous environment, learning new marketplace offerings, and excited about inventing new ways of working
• Highly collaborative team player capable of working across clients, partners, and internal teams
• Leads by example, takes responsibility and accountability for the team, and makes every effort to assist the team in growing and developing knowledge and skill set
• Detail-oriented: able to prioritize and juggle many projects and deliverables simultaneously
• Analytical: ability to interpret key data points to make sound performance recommendations
• Familiarity with:
  • Social platforms (Meta, Instagram, TikTok, X, YouTube, Snapchat)
  • Media Publishers (networks, lifestyle publishers, news publishers, etc.)
  • Analytical tools (Facebook Analytics, Google Analytics, etc.)
  • Social Ad tools (FB Ads, Google Ads, TikTok Ads)
  • Social Management & Listening Tools (Sprinklr, Hootsuite, Social Bakers)
  • Microsoft Office (PowerPoint, Excel, Word)