Full-Time

Director – Content

Posted on 8/27/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior

Burbank, CA, USA

Category
Social Media Management
Social Media Marketing
Social Media
Required Skills
Communications
Management
Google AdWords
Marketing
Data Analysis
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • 5-7+ years in media agency, influencer, content, or related marketing field
  • Strong communication skills (written and verbal) plus superior organization skills
  • Media experience with content publishers, influencer agencies and/or IP holders
  • Client service-minded, including the ability to strategically think from a client’s perspective, deliberate conceptually, and translate concepts into actionable plans to drive clients’ businesses forward
  • Forward-thinking: comfortable in an ambiguous environment, learning new marketplace offerings, and excited about inventing new ways of working
  • Highly collaborative team player capable of working across clients, partners, and internal teams
  • Leads by example, takes responsibility and accountability for the team, and makes every effort to assist the team in growing and developing knowledge and skill set
  • Detail-oriented: able to prioritize and juggle many projects and deliverables simultaneously
  • Analytical: ability to interpret key data points to make sound performance recommendations
  • Familiarity with: Social platforms (Meta, Instagram, TikTok, X, YouTube, Snapchat), Media Publishers (networks, lifestyle publishers, news publishers, etc.), Analytical tools (Facebook Analytics, Google Analytics, etc.), Social Ad tools (FB Ads, Google Ads, TikTok Ads), Social Management & Listening Tools (Sprinklr, Hootsuite, Social Bakers), Microsoft Office (PowerPoint, Excel, Word)
Responsibilities
  • Drive holistic integrated marketing development for first-to-market programs
  • Partner with core Strategy and Digital Investment teams to articulate strategic role of custom content, experiential and influencer, to deliver against KPIs
  • Deliver data-led tactical content strategies & partner consideration sets to inform go-to-market approach
  • Quarterback integrated programs across clients, IAT agency partners, and media entities
  • Coordinate and drive collaboration between client creative teams, media partners, influencers and influencer agencies to deliver innovative and compelling programs
  • Oversee bespoke media partner proposal development, refinement, and evaluation process with cross-functional team
  • Compare and analyze value levers across consideration set to identify strongest marketplace partnership for recommendation
  • Execute & measure with excellence
  • Oversee team and actively participate in development and implementation of custom campaigns activations, and initiatives
  • Collaborate with key teams create and coordinate content strategies that work cohesively across different channels
  • Lead influencer and content campaign management, including but not limited to strategic recommendations, contracting, content development management, quality assurance, FTC compliance and governance, performance monitoring, and reporting
  • Work in tandem with internal client creative teams to adhere to and continually refine internal collaboration and review process, training team on all aspects of process
  • Conduct outreach to new and existing partners
  • Lead business affairs compliance
  • Maintain a clear understanding of and implementation needed to deliver client legal requirements for all content and influencer programs
  • Primary liaison with Publicis BA, clients, and media partners vendors to draft and manage all related content partnership SOWs and agreements
  • Train and support team in understanding of and adherence to legal and business affairs requirements
  • Lead team in and take responsibility for reviewing custom content for Disney Experiences, checking for overall compliance based on guidelines

Publicis Groupe specializes in marketing, communications, and digital transformation services for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides various services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates its different agencies and services to offer cohesive and effective solutions. The goal of Publicis Groupe is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Wibilong acquisition could improve client interactions and satisfaction through AI solutions.
  • Downtown Paris acquisition offers more comprehensive services to clients.
  • Advertise BG acquisition enhances campaign effectiveness with strengthened performance marketing services.

What critics are saying

  • Wibilong integration may face cultural clashes within Publicis Groupe.
  • Advertise BG acquisition could lead to regulatory scrutiny in Eastern Europe.
  • Bizon acquisition may lead to over-reliance on Amazon's ecosystem.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances AI-driven customer engagement solutions.
  • Purchase of Downtown Paris agency expands creative and digital marketing capabilities.
  • Acquisition of Bizon strengthens e-commerce and online retail strategies for clients.

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