Product Marketing Director

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself: we've earned recognition on theForbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60lists, and we recently took home the2024 CRN Products of the Yearaward. We’re proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN’s Products of the Year award in the inaugural Security Operations Platform category. Join a company that’s not only leading, but also shaping, the future of security operations.

Our mission is simple: End Cyber Risk. We’re looking for a Product Marketing Director - Solutions to be a part of making this happen.

About the Role

The Product Marketing Director is responsible for leading the messaging, positioning, and go-to-market strategy for solutions across the Arctic Wolf Portfolio. This role synthesizes market, product, and competitive inputs into actionable marketing strategies to drive product adoption and revenue growth. The Director will focus on effectively marketing Arctic Wolf solutions while collaborating across Sales, Marketing, and Product Management teams.

Responsibilities

• Cross Functional Leadership - Must work cross functionally to define the total value of the Arctic Wolf solution including positioning and packaging, vertical use cases and bundling, and then enable the organization to sell the solution and track progress. Partner with Pricing and packaging and the value team to drive the business value story for Arctic Wolf Customers.

• Messaging and Positioning- Must develop messaging and positioning to explain the total value of Arctic Wolf per industry vertical.

• Broad Cybersecurity Expertise - Must have a strong working knowledge of the security operations market to generate strategies for potential marketing campaigns encompassing the total value of the Arctic Wolf per solution or per industry

• Thought Leadership - Partner with Arctic Wolf’s marketing teams to develop the plan and to help identify how we tell our product and solution story through various forms of communication (blogs, whitepapers, videos, presentations, etc.)

• Solutions Marketing – Partner with demand gen and field marketing teams to build campaigns and revenue plays specific to verticals.

• Sales Enablement - Create and deliver messaging docs, pitch templates, playbooks, and partner with Sales Enablement to empower the sales team to go and win the business with a solutions approach.

Who You Are​

• Strong and broad knowledge of the cybersecurity industry, with an understanding of market dynamics and competitors.

• Proven ability to translate technical features into compelling customer benefits.

• Experience working with Sales and Marketing teams to deliver impactful marketing, and enablement tools and programs.

• Analytical mindset with the ability to interpret data and make data-driven marketing decisions.

• Exceptional written and verbal communication skills.

Minimum Qualifications

• 8+ years of B2B software product marketing or solutions experience, including at least 3 years of product marketing experience with security operations solutions such as endpoint, MDR, incident response, SIEM, cloud security, network security, and security awareness training.

• 2–4 years of team leadership experience, with a proven ability to inspire and develop high-performing teams.

• Strong knowledge of the cybersecurity industry, with an understanding of market dynamics in security operations and competitors.

• Proven ability to translate technical features into compelling customer benefits.

• Exceptional written and verbal communication skills.

Preferred Qualifications

• Bachelor’s degree required; MBA preferred.

On-Camera Policy

• To support a fair, transparent, and engaging interview experience, candidates interviewing remotely are expected to be on camera during all video interviews.

• Being on camera fosters authentic connection, improves communication, and allows for full engagement from both candidates and interviewers.

• We understand that technical, bandwidth, or location-related challenges may occasionally prevent video use. If this applies, candidates are required to notify us in advance so we can explore appropriate accommodations.

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work – USA (2021-2024), Great Place to Work – Canada (2021-2024), Great Place to Work – UK (2024), and Kununu Top Company – Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good.

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here. 

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

All wolves receive compelling compensation and benefits packages, including:

• Equity for all employees

• Flexible time off and paid volunteer days

• RRSP and 401k match

• Training and career development programs

• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services

• Robust Employee Assistance Program (EAP) with mental health services

• Fertility support and paid parental leave

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected].

Security Requirements

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes, and controls to protect the confidentiality, integrity, and availability of AWN business information (in accordance with our employee handbook and corporate policies).

• Background checks are required for this position.

• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these laws and regulations.