Full-Time

Director Brand Commercialization

Confirmed live in the last 24 hours

PepsiCo

PepsiCo

10,001+ employees

Manufactures and distributes food and beverages

Consumer Software
Consumer Goods

Compensation Overview

$125.9k - $249.9kAnnually

+ Bonus (25% of annual salary) + Additional target payout (10% of annual salary over 3 years) + Long term incentive equity

Senior, Expert

No H1B Sponsorship

Plano, TX, USA

This position is limited to persons with indefinite right to work in the United States.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Excel/Numbers/Sheets

You match the following PepsiCo's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Bachelor’s Degree
  • 10 years’ experience in the CPG industry, including functional experience in sales, marketing, shopper marketing, or related
  • Project management/execution experience
  • Process design/optimization aptitude
  • Collaboration skills with ability to influence multiple levels – up & down
  • Ability to manage multiple priorities across multiple functions
  • Strong excel & analytical skills, ability to link strategy, forecast & plan
  • Excellent interpersonal and communication skills; able to send and receive communication clearly and concisely
  • This position is limited to persons with indefinite right to work in the United States
Responsibilities
  • Deliver the annual net revenue plan for a select group of portfolio priorities and brands (Multipack & Permissible)
  • Develops winning relationships with all marketing teams
  • Manage and lead the development of all end-to-end brand commercial selling elements for innovation and activation
  • Lead the cross-functional wiring of all commercial initiatives and serve as primary point-of-contract for Multipack and Permissible marketing teams on commercial needs
  • Deliver the in-year and the 3-2-1 innovation plan for the Multipack and Permissible platforms
  • Ensure seamless coordination of end-to-end timelines/processes for innovation launches and LIO/TPO actions
  • Lead the end-to-end commercialization of Multipack and Permissible commercial strategic projects for horizon 1 and 2
  • Lead 1-2 transform projects across commercial space (e.g., digitization, capability building, etc.)
  • Remain flexible as commercial needs arise to troubleshoot and solve immediate business needs to ensure flawless in-market excellence
  • Lead the convergence of the annual innovation strategy and plan from an end-to-end perspective ensuring guardrails are met, space plan is adequate, and other key objectives

PepsiCo operates in the food and beverage industry, providing a wide range of products including snacks and drinks. The company manufactures and distributes popular brands like Pepsi, Mountain Dew, Doritos, and Gatorade, catering to both individual consumers and large retailers. PepsiCo's products are tailored to local tastes, allowing them to appeal to diverse markets across over 200 countries. Unlike many competitors, PepsiCo focuses on a broad portfolio that includes both food and beverages, which helps them maintain a strong market presence. Their goal is to drive revenue growth through product innovation and effective marketing strategies, ensuring they meet changing consumer preferences.

Company Stage

IPO

Total Funding

$17.5K

Headquarters

Town of Harrison, New York

Founded

1965

Simplify Jobs

Simplify's Take

What believers are saying

  • PepsiCo's collaboration with SodaStream aligns with eco-friendly consumer trends.
  • Investment in Claymont facility enhances production capabilities and distribution efficiency.
  • Super School Meals initiative boosts brand image and customer loyalty.

What critics are saying

  • FTC lawsuit over price discrimination could lead to financial penalties.
  • Declining snack food demand in North America may impact sales.
  • Significant capital expenditure in Claymont facility may strain financial resources.

What makes PepsiCo unique

  • PepsiCo's diverse brand portfolio includes iconic names like Pepsi, Mountain Dew, and Doritos.
  • The company tailors products to local tastes, enhancing global market presence.
  • PepsiCo's strategic marketing uses interest-based advertising to optimize sales.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

Performance Bonus