Full-Time

Director Brand Commercialization

Posted on 2/4/2025

PepsiCo

PepsiCo

10,001+ employees

Manufactures and distributes food and beverages

Compensation Overview

$125.9k - $249.9kAnnually

+ Bonus (25% of annual salary) + Additional target payout (10% of annual salary over 3 years) + Long term incentive equity

Senior, Expert

No H1B Sponsorship

Plano, TX, USA

This position is limited to persons with indefinite right to work in the United States.

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Excel/Numbers/Sheets
Requirements
  • Bachelor’s Degree
  • 10 years’ experience in the CPG industry, including functional experience in sales, marketing, shopper marketing, or related
  • Project management/execution experience
  • Process design/optimization aptitude
  • Collaboration skills with ability to influence multiple levels – up & down
  • Ability to manage multiple priorities across multiple functions
  • Strong excel & analytical skills, ability to link strategy, forecast & plan
  • Excellent interpersonal and communication skills; able to send and receive communication clearly and concisely
  • This position is limited to persons with indefinite right to work in the United States
Responsibilities
  • Deliver the annual net revenue plan for a select group of portfolio priorities and brands (Multipack & Permissible)
  • Develops winning relationships with all marketing teams
  • Manage and lead the development of all end-to-end brand commercial selling elements for innovation and activation
  • Lead the cross-functional wiring of all commercial initiatives and serve as primary point-of-contract for Multipack and Permissible marketing teams on commercial needs
  • Deliver the in-year and the 3-2-1 innovation plan for the Multipack and Permissible platforms
  • Ensure seamless coordination of end-to-end timelines/processes for innovation launches and LIO/TPO actions
  • Lead the end-to-end commercialization of Multipack and Permissible commercial strategic projects for horizon 1 and 2
  • Lead 1-2 transform projects across commercial space (e.g., digitization, capability building, etc.)
  • Remain flexible as commercial needs arise to troubleshoot and solve immediate business needs to ensure flawless in-market excellence
  • Lead the convergence of the annual innovation strategy and plan from an end-to-end perspective ensuring guardrails are met, space plan is adequate, and other key objectives

PepsiCo operates in the food and beverage industry, providing a wide range of products including snacks and drinks. Its well-known brands include Pepsi, Mountain Dew, Doritos, Lay's, Gatorade, Tropicana, and Quaker. The company tailors its offerings to suit local tastes, which helps it appeal to consumers in over 200 countries. PepsiCo's business model focuses on manufacturing, marketing, and distributing these products to retailers and consumers. It also uses targeted advertising to enhance its marketing effectiveness. Unlike many competitors, PepsiCo maintains a diverse portfolio and revenue streams, which helps it manage risks and adapt to changing consumer preferences. The company's goal is to continue growing by innovating and meeting the needs of its customers worldwide.

Company Size

10,001+

Company Stage

IPO

Headquarters

Town of Harrison, New York

Founded

1965

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Simplify's Take

What believers are saying

  • PepsiCo's focus on sustainable packaging aims for 100% recyclability by 2025.
  • Investment in digital transformation enhances operational efficiency and reduces costs.
  • The rise of plant-based snacks offers growth opportunities for PepsiCo.

What critics are saying

  • Closure of Frito Lay plant in Liberty may harm local brand reputation.
  • Acquisition of Russian submarines could lead to ethical concerns and scrutiny.
  • Strategic shifts in media under new director may disrupt existing campaigns.

What makes PepsiCo unique

  • PepsiCo's diverse brand portfolio includes iconic names like Pepsi, Lay's, and Gatorade.
  • The company tailors products to local tastes, enhancing global market presence.
  • PepsiCo's strategic sports partnerships boost brand visibility and consumer engagement.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

Performance Bonus

Company News

19FortyFive
Mar 10th, 2025
Pepsi Bought 17 Russian Submarines and Warships Summed Up for 1 Reason

Pepsi bought 17 russian submarines and warships summed up for 1 reason.

HR Today
Mar 7th, 2025
Shri Amitava Mukherjee Assumes Office as CMD, NMDC

Om Jha has been appointed as Director - Global Media Capabilities at PepsiCo, bringing extensive expertise in media strategy, digital transformation, and marketing effectiveness.

MarketBeat
Mar 6th, 2025
Beacon Harbor Wealth Advisors Inc. Makes New Investment in PepsiCo, Inc. (NASDAQ:PEP)

Beacon Harbor Wealth Advisors Inc. makes new Investment in PepsiCo, Inc. (NASDAQ:PEP).

MarketBeat
Mar 5th, 2025
Sound Financial Strategies Group LLC Invests $612,000 in PepsiCo, Inc. (NASDAQ:PEP)

Sound Financial Strategies Group LLC invests $612,000 in PepsiCo, Inc. (NASDAQ:PEP).

MarketBeat
Mar 5th, 2025
Triad Wealth Partners LLC Invests $471,000 in PepsiCo, Inc. (NASDAQ:PEP)

Triad Wealth Partners LLC invests $471,000 in PepsiCo, Inc. (NASDAQ:PEP).

INACTIVE