Lifecycle Marketing Manager @ Crunchbase

INACTIVE

Full-Time

Lifecycle Marketing Manager

Crunchbase

201-500 employees

Private company research and prospecting platform

Mid

Washington, USA + 17 more

Required Skills

Marketing

Requirements

4+ years Lifecycle/CRM experience with working knowledge of product-led growth motions
Expert knowledge of customer engagement platforms including email, push, and SMS
Confidence in managing large projects with expansive cross-functional teams
Strong written and communications skills
A data-driven approach to decision making
Eagerness to test and learn how to best engage our unique users and customers

Responsibilities

Craft strategies and drive implementation of lifecycle marketing programs that support our users and increase engagement through email and in-product channels
Foster a deep understanding and interest in our users, their behavior, and what they value, and leverage that knowledge to create effective campaigns and customer experiences
Partner with Product, Growth, CX, and other teams to ensure strategic alignment and seamless execution of campaigns
Deliver measurable business impact and lift in key performance indicators across channel-oriented metrics
Consistently measure, report, and educate Leadership and cross-functional teams on Lifecycle's roadmap, campaign performance, and strategy as needed
Inspire and help guide a team of high-performing lifecycle marketers by modeling a team-first attitude and other desired behaviors according to Crunchbase values

About Crunchbase

Crunchbase helps over 75 million people around the world connect with the companies and people that matter. Powered by best-in-class proprietary data, Crunchbase is democratizing access to opportunities so salespeople, entrepreneurs, investors, job seekers, and others can accelerate innovation for a better future. We’re proud to build intelligent products that shape how companies and people connect and enable them to communicate in a more meaningful way.

We are committed to a positive, diverse, and inclusive culture by hiring for potential, focused on the inclusion of people who have different ways of thinking, different viewpoints, different backgrounds, and different skill sets. We value a transparent and open culture that positively impacts our teams and our products.

Crunchbase has a remote-first approach, and is open to hiring in residents of these states:
California, Colorado, Illinois, Florida, Georgia, Massachusetts, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, and Wyoming

Our inclusive remote-first culture, generous PTO policies, competitive pay, and employee wellness benefits set us apart!

Marketing Team

The Crunchbase Marketing team is responsible for all parts of the marketing funnel, from brand awareness through to conversion and customer retention. We are at the forefront of a globally recognized brand, interacting with millions of users every month—yet we have the agility, speed, and empowerment that comes with working at a startup. We are a group of collaborative, curious, tenacious, and supportive individuals working together to help take Crunchbase to the next level.

We are looking for a Lifecycle Marketing Manager who will play a vital role in helping us realize our engagement and retention goals. You will obsess over the customer journey and collaborate closely with partners across Crunchbase, using business data, an understanding of customer needs, and marketing instinct, to drive decisions and work forward.

What You’ll Do:

Craft strategies and drive implementation of lifecycle marketing programs that support our users and increase engagement through email and in-product channels
Foster a deep understanding and interest in our users, their behavior, and what they value, and leverage that knowledge to create effective campaigns and customer experiences
Partner with Product, Growth, CX, and other teams to ensure strategic alignment and seamless execution of campaigns
Deliver measurable business impact and lift in key performance indicators across channel-oriented metrics
Consistently measure, report, and educate Leadership and cross-functional teams on Lifecycle’s roadmap, campaign performance, and strategy as needed
Inspire and help guide a team of high-performing lifecycle marketers by modeling a team-first attitude and other desired behaviors according to Crunchbase values

What We’re Looking for:

4+ years Lifecycle/CRM experience with working knowledge of product-led growth motions
Expert knowledge of customer engagement platforms including email, push, and SMS
Confidence in managing large projects with expansive cross-functional teams
Strong written and communications skills
A data-driven approach to decision making
Eagerness to test and learn how to best engage our unique users and customers

What Crunchbase Offers:

Competitive salary and equity
Remote first policy
Generous Reimbursement policy for learning and development activities
Monthly fitness / mental health reimbursement
14 weeks of fully-paid time off for new parents
Flexible Paid Time Off (PTO)
Volunteering Paid Time Off
Incredible medical, vision, and dental benefits for employees and their families
Free One Medical Group membership for employees and their families
401(k) and Roth plans, and free annual financial adviser check-in
Monthly internet stipend
Work from home allowance to purchase furniture for your work from home space
Annual carbon offset
Matching charity contributions for our Townhall awards
A team of creative, transparent entrepreneurs driven to accomplish our mission

You may also be entitled to receive equity and benefits.

Salary Range

$131,200—$154,410 USD

What Crunchbase Offers:

Competitive salary and equity
Remote first policy
Generous Reimbursement policy for learning and development activities
Monthly fitness / mental health reimbursement
14 weeks of fully-paid time off for new parents
Flexible Paid Time Off (PTO)
Volunteering Paid Time Off
Incredible medical, vision and dental benefits for employees and their families
Free One Medical Group membership for employees and their families
401(k) and Roth plans, and free annual financial adviser check-in
Monthly internet stipend
Work from home allowance to purchase furniture for your work from home space
Annual carbon offset
Matching charity contributions for our Townhall awards
A team of creative, transparent entrepreneurs driven to accomplish our mission

At Crunchbase, we value team members who are passionate and enthusiastic about what we’re building here. We believe there is no "perfect" candidate, and want to encourage applying even if all the requirements listed aren’t met. If you’re passionate about Crunchbase and looking to learn and grow, then we look forward to reviewing your application!

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider for employment qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.

Crunchbase

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Website

View Company Profile

Crunchbase, a global leader in private-company research and prospecting solutions, serves a diverse user base of 75 million, including entrepreneurs, investors, and market researchers. The company's robust API, which handles over 6 billion calls annually, is trusted by businesses worldwide for powering their applications. With a culture that fosters technical advancement and industry leadership, Crunchbase provides a dynamic environment for its employees to thrive.

Company Stage

Series D

Total Funding

$105.7M

Headquarters

San Francisco, California

Founded

2007

Growth & Insights

Headcount

6 month growth

↓ -6%

1 year growth

↓ -21%

2 year growth

↓ -3%

Benefits

Medical, vision, & dental coverage

401k & roth plans

Paid parental leave

Free One Medical membership

Mental health days to recharge

No meeting day every Thursday

Flexible vacation policy

Generous wellness reimbursement plan

$1k allowance to build your home office

Monthly internet stipend

Monthly stipend for coffee or a quick bite with colleagues

INACTIVE