Data Strategy

Able to systematically identify key issues and objectives to prioritize for internal and client needs and gain necessary buy-in
Shows thought leadership in bringing new, innovative, or different methods of elevating a client’s 1) marketing goals or 2) data sophistication and maturity.
Understands how frameworks and analyses drive overall client business strategy

Communication Skills

Effectively able to guide strategy and issue resolution using clear, thoughtful communication
Commands client audiences and turns presentations into a constructive dialogue
Considered a compelling, organized, and energetic presenter
Cultivates discussion on a broad base of topics and promotes junior team members to speak up appropriately
Frequently leads internal and client discussions, showing ability to pivot as needed
Able to structure and prepare well written, logical sections of different styles of deliverables without guidance
Uses clear, concise writing to communicate a compelling story
Able to synthesize complex analytical approaches / findings articulately and concisely

Client Engagement

Seen as a key client partner by junior clients
Helps clients see beyond current projects to longer-term opportunities
Proactively keeps the client ’in the loop’ on industry trends and recommends projects based on those trends
Displays professional, articulate, and mature presence in all aspects of client relationship building
Understands how to document and respond to client feedback and recognizes when to escalate issues or push back on a client
Able to gain client buy-in to new projects
Understands and articulates client strategy
Sensitive to client needs and concerns and acts in the clients’ best interest
Teaches team to have sensitivity to client business issues

Tools & Techniques

Shows mastery of data tools and platforms and techniques
Ensures statistical concepts are built into appropriate projects, with appropriate code reviews where applicable
Understands when advanced analytic resources / methods are needed
Able to manage/execute vendor assessments

Planning and Implementation

Proposes and develops strategic outlines to learning agendas / measurement plans
Oversees program implementation effectively, ensuring measurement goals are met and KPIs are effectively captured

Insight Generation

Able to see long-term implications of insights and recommendations across several channels
Guides junior team members to build foundational reports, understand data implications, and presentations highlight relevant results and proposed actions

6+ years of previous experience in a marketing analytics or business intelligence role, including experience managing direct reports.
Hands-on experience or working knowledge of data visualization and analytic dashboard development with Tableau (preferred), Domo, Power BI, Shiny, Looker, or other platforms.
Hands-on experience or working knowledge of SQL, R, SAS, SPSS, or any other advanced analytics software, tools or languages.
Hands-on experience with site analytics suites, Google Analytics, Adobe Analytics/SiteCatalyst.
Excellent communicator & collaborator between multiple client and internal teams.
Willingness to dive in and conduct analyses across various data sources to find insights and provide actionable recommendations to client and internal teams.
Ability to lead a small team of analysts to construct, execute, and analyze measurement plans.