VP Data & AI Strategist

Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ’action’ into ’outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

We are seeking an accomplished Expert Data and AI Strategist to join our growing Data & AI services team at Kinesso! In this role, you will act as a trusted advisor, enabling clients to leverage data, AI, and marketing technologies as critical assets for business success. You will lead the delivery of transformational consulting engagements that enhance customer understanding and accelerate growth. With a focus on Data and AI-driven Marketing Transformation, you will work alongside multidisciplinary teams across industries and geographies, driving innovative, data-first solutions and uncovering new opportunities for client growth. This leadership role demands a strong consulting background, strategic thinking, technical expertise and a proven ability to deliver solutions that drive measurable business impact.

Responsibilities

• Lead and Deliver Data and AI strategy consulting engagements, delivering impactful, best-in-class solutions that establish a future-ready data, tech and insights foundation for digital and marketing transformation.
• Assess & analyze our clients’ key business priorities and related data & martech capabilities to guide them on their journey to higher customer data, intelligence & marketing maturity, that integrates marketing technologies with advanced data, identity & intelligence capabilities to drive business growth.
• Develop strategic thinking and tailored, actionable recommendations leveraging best practices in customer data, AI, and analytics through a state-of-the-art martech stack, including:
  • Strategic use of Customer Data Platforms and data management tools.
  • Deployment of AI and analytics capabilities for marketing and business impact.
  • Ensuring data quality and governance frameworks are implemented effectively.
  • Designing scalable identity strategies and consent/preference management.
  • Enabling activation through data clean rooms, measurement, and attribution.
• Deliver clear findings in professional deliverables, including prioritized use cases, gap analyses, solution architectures, future state designs, and actionable roadmaps.
• Collaborate with cross-functional teams, including data strategists, analysts, experience experts, and technical specialists, as well as partners’ SMEs and solution architects.
• Stay ahead of industry trends, emerging technologies, and best practices to ensure solutions remain cutting-edge and relevant to client needs.

Required Skills & Experience

• 7+ years of experience in strategic consulting, with a focus on data strategy, AI, and marketing transformation.
• Demonstrated success leading and delivering data-driven projects and strategic programs that drive measurable business outcomes and client growth.
• Proven expertise in leveraging customer data (1P, 2P, 3P) to enable marketing innovation and organizational adoption.
• Strong experience in data-driven marketing, including campaign development, measurement, and optimization.
• Proven sales and business development support experience, contributing to proposals, developing scope, roadmap and drafting solutions based on client requirements, e.g. sales experience in a consulting context (proposals, pitches, solutioning)
• Working knowledge of the Martech and Adtech ecosystem, including Customer Data Platforms, cloud-based data platforms (e.g., Databricks, Snowflake), and journey orchestration & measurement tools.
• Expertise in translating business challenges into data and AI strategies and actionable solutions.
• Experience designing and supporting the implementation of "data-driven" decision-making processes and understanding their business implications using quantitative and analytical skills, ideally supplemented with knowledge of data monetization and data value generation models
• Exceptional communication and presentation skills, capable of influencing both technical and non-technical stakeholders.
• Experience working in cross-functional and intercultural teams, with strong interpersonal and organizational abilities.

Desired Skills & Experience

• Experience in Media and AdTech, with a strong grasp of how these align with AI and data-driven marketing approaches.
• Knowledge of experimentation and digital maturity frameworks.
• Familiarity with machine learning, statistics, or empirical economics, marketing Analytics (Adobe/Google Analytics) and data visualization platforms (e.g., Power BI, Tableau).
• Understanding of digital touchpoint data (e.g., cookies, device IDs) and its implications for customer data strategies.
• A quantitative background in fields such as Business Informatics, Computer Science, Economics, or a related discipline.

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.