Senior Social Strategist

The Role: 

We are seeking an experienced social strategist who will ideate, create, and deliver comprehensive innovative social strategies that help our clients achieve their business objectives in truly social ways. You’ll be keen to understand what the client needs and match that is how we can create and engage, tailored to different social platforms, and always based in social audience behaviours.

You will become one of the ‘go-to’ social guardians, helping brands take bold steps to embrace the very best of what social has to offer with our guidance. You’ll have the opportunity to own workstreams and really get under the skin of what makes audiences tick. If you’re passionate about social media, have a keen eye for trends & platform updates, and possess exceptional communication skills, we want to hear from you!

The VML Social team is growing and this opportunity is primed for someone that’s looking to deliver best in class social, whilst learning and upskilling themselves with a team of specialists. We’re very fortunate to offer our clients the full range of social expertise, from influencer managers, content creators, social account management, social data scientists, SEO experts, and of course…social strategists.

Key Responsibilities:

• Strategic Leadership: Lead the development and execution of comprehensive social brand, content, and campaign strategies for our financial services client.
• Collaboration: Foster strong collaborative relationships with the wider VML team outside of social, including; strategy & planning, data & insights, client engagement, and creative. To integrate social-specific knowledge and align with their diverse expertise, including briefing work and working where social is part of an integrated plan.
• Client Engagement: Steer clients through social strategies, providing guidance, challenging assumptions, and ensuring the best possible outcomes.
• Insights: Identify and leverage cultural and social insights relevant to the client and the social space as a whole, to inform strategic recommendations and ensure relevance for the brands in social.
• Presentation Skills: Present strategic recommendations to senior clients and internal teams in a clear, concise, and persuasive manner.
• Channel Understanding: Demonstrate a truly native and broad understanding of everything social from LinkedIn to TikTok. That’s content and trends, platform and functionality updates, and what the brand’s competitors/comparators are doing in social.
• Brand Guardianship: Understand and be able to embody the needs of the brand, matched with social, and how the different aspects of the brand need to show up (from personal to business, and from more serious to more fun).

The ideal candidate will:

• Have a proven track record of developing and implementing successful social strategies for big brands.
• Have experience of B2B social, as well as consumer. And ideally have experience of social within the financial services sector.
• Be a highly collaborative team player, capable of building strong relationships with clients, internal teams, and external partners.
• Be a strategic thinker with the ability to ‘translate’ and communicate complex social data and insights into actionable recommendations.
• Be a compelling storyteller with excellent presentation and communication skills.
• Be comfortable working in a dynamic environment and managing multiple projects simultaneously.
• Be passionate about ‘whats next’ in social, to stay ahead of the curve.
• Be adept at using data and analytics to measure the effectiveness of social campaigns and optimize performance.
• Be a proactive and results-oriented individual with a strong work ethic and a commitment to excellence

Sound like you? Then we’d love to talk to you about this super exciting opportunity!

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