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Full-Time

Senior Copywriter

Posted on 10/1/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consumer Software
Enterprise Software
Consulting

Senior

Philadelphia, PA, USA

Hybrid role requiring three days in-office each week.

Category
Content & Writing
Copywriting
Required Skills
Marketing
Requirements
  • Four year degree
  • 5-7 years experience
  • Creative agency experience
  • Experience with marketing and advertising principles
  • Experience with large cross-channel or direct marketing programs across mediums
  • Experience with online and offline media
  • You are open to travel
Responsibilities
  • Collaborate with creative team members to determine concept, brand and copy directions
  • Ensure copy tone and style are consistent with brand and style guidelines
  • Work with project teams to understand our goals and audience demographics
  • Translate concepts into messages
  • Contribute to brainstorming and creative brief development
  • You can evaluate the work of Copywriters and Associates to ensure that the components of relevance are used
  • You use the components of relevance in every program that you work on
  • You check agreement of relevance always and report misalignment to your ACD

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.