Paid Search Director

Responsibilities

• Oversee and manage all paid search campaigns across Google Ads, Microsoft Ads, Apple Search Ads, and SA360, ensuring high performance and scalability across multiple platforms.
• Drive innovative, data-driven user acquisition strategies for both web and app platforms, balancing growth in quality and quantity while maximizing ROI.
• Develop and execute best-in-class paid search strategies focused on global user acquisition, with an emphasis on English-speaking markets such as the US, UK, and Canada.
• Develop strategic recommendations for Head of UA stakeholders, aligning paid social efforts with broader marketing and business goals.
• Collaborate closely with organic marketing, product, analytics, and data science teams to create unified, cross-channel marketing strategies that align with business goals.
• Lead by example with a hands-on approach to campaign execution, optimization, and reporting while managing and mentoring a team of 1-2 paid search specialists.
• Optimize complex operations at scale, leveraging industry-leading paid search methodologies, tools, and platforms to deliver exceptional performance.
• Maintain a meticulous focus on budget allocation and pacing across campaigns to ensure optimal ROI and achievement of KPIs.
• Lead regular A/B and multivariate testing to optimize ad performance, targeting, creative, and conversion rates by optimising Landing Pages, Copy keywords/audiences.
• Stay ahead of industry trends, search engine updates, and innovations in fintech user behavior to ensure campaigns remain competitive and high-performing.
• Perform competitive analysis and benchmarking to identify gaps and opportunities in the fintech market, making adjustments to strategies as needed.
• Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring actionable insights inform all decisions.
• Prepare and present clear, detailed reports on campaign performance, market insights, and forward-looking strategies to key stakeholders and leadership teams.
• Act as a subject matter expert on paid search within the fintech vertical.

Requirements

• Bachelor’s degree in Marketing, Business, Finance, or a related field.
• 7+ years of experience in paid search marketing with a strong emphasis on web user acquisition.
• Experience in TradFi or Crypto, i-gaming or sports is a plus.
• Deep expertise in Google Ads, Microsoft Ads, Apple Search Ads, and SA360, with demonstrated success in scaling campaigns globally.
• Strong analytical mindset, with the ability to interpret data and translate insights into actionable strategies.
• Experience managing multi million $ budgets effectively across multiple channels and platforms to achieve aggressive growth targets.
• Exceptional leadership and team management skills, including the ability to mentor, inspire, and guide a small team while also excelling as an individual contributor.
• Proficiency using tools like Google Analytics, Looker, Tableau, or other reporting platforms.
• Strong communication and presentation skills, with the ability to clearly articulate performance metrics and strategy to senior stakeholders.
• A passion for innovation, continuous learning, and driving excellence in the paid search landscape.