Full-Time

Manager – Measurement

Confirmed live in the last 24 hours

Vevo

Vevo

501-1,000 employees

Global music video and entertainment platform

Compensation Overview

$95k - $110k/yr

Senior, Expert

New York, NY, USA

Employees are required to be in the office a minimum of 3 days a week.

Category
Business Research
Strategy Development
Business & Strategy
Required Skills
SAS
Looker
Data Analysis
Requirements
  • 5+ years of experience in media and advertising research, with a focus in digital and/or streaming video (CTV) campaign measurement and optimization
  • Familiarity and experience with 3rd party measurement vendors and solutions (i.e., R/F, Brand Lift, Tune-in, Sales Lift), syndicated audience measurement tools (i.e., Comscore, TVision), and ad server data (GAM, FreeWheel)
  • Expertise working with Brand Lift solutions such as DISQO and Kantar, with awareness of alternative solutions for walled garden platform Brand Lift measurement
  • Experience in data analysis and statistical techniques, with knowledge of data processing and visualization tools (i.e., Looker) and statistical software (i.e., SPSS or SAS) a plus
  • A deep understanding of the US media landscape, advanced measurement technologies and methodologies, and current trends and challenges shaping the media industry
Responsibilities
  • Manage Vevo’s advertising research efforts, working closely with the Director of Measurement to drive Vevo’s overarching measurement strategy
  • Manage campaign-level measurement (particularly Brand Lift studies) from end-to-end, collaborating across internal teams to ensure successful measurement implementation and execution
  • Present findings on client calls, translating campaign learnings into actionable insights and recommendations for future campaigns
  • Develop and maintain Vevo’s library of case studies and data trends (campaign results, audience reach, incrementality, etc.), identifying meaningful stories and insights for Sales and Marketing stakeholders
  • Manage the day-to-day relationship between Vevo and various measurement vendors (i.e., Nielsen, DISQO, Kantar), ensuring maximum value is derived from each partnership
  • Keep a pulse on the evolving media and measurement landscape, evaluating potential new partners and solutions that best fit our advertising clients’ needs
Desired Qualifications
  • Ability to translate data analysis into actionable insights and strategies, effectively communicating them to both internal teams and clients
  • Experience with direct client engagement, with the ability to guide client actions while representing technical concepts to non-technical stakeholders
  • Experience managing 3rd party measurement vendors through the full partnership lifecycle, from contract negotiation to project execution
  • Detail-oriented, with the ability to read and interpret complex data sets
  • Ability to work independently and problem solve as well as effectively collaborate with internal and external teams

Vevo is a global platform that specializes in music videos and entertainment, offering high-quality content to a large audience. It features a vast collection of music videos and live performances, allowing fans to connect with their favorite artists. Vevo stands out by providing a brand-safe environment for advertisers and integrating with artists' YouTube channels to enhance visibility. The company also supports social responsibility initiatives, matching donations to various charitable organizations.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • Vevo's partnership with LightBoxTV enhances TV planning and reporting capabilities.
  • Expansion in APAC with new leadership strengthens Vevo's regional market presence.
  • New data-driven products improve Vevo's ad targeting, optimization, and measurement.

What critics are saying

  • Emerging platforms offering similar services at lower costs threaten Vevo's market share.
  • Artists releasing videos directly on social media may reduce Vevo's exclusivity.
  • Reliance on YouTube exposes Vevo to risks from algorithm or policy changes.

What makes Vevo unique

  • Vevo offers a vast library of 100,000 HD music videos and live performances.
  • Vevo's syndication across hundreds of sites enhances its global reach and accessibility.
  • Vevo's integration with YouTube channels boosts artist visibility and audience engagement.

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Benefits

Hybrid Work Options

Company News

Lightbox TV
May 13th, 2025
LightBoxTV and Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube, Powered by Google Ad Manager (GAM) Integration

LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world's leading music video network, to break new ground in harmonising their content distributed via YouTube with traditional TV planning and reporting.

ExchangeWire
May 13th, 2025
LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube

LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world's leading music video network, to break new ground in harmonising their content distributed via YouTube with traditional TV planning and reporting.

Branding in Asia
May 5th, 2025
Vevo Expands APAC Presence With Tim O'Connor, Blair Kelly, and Alex Trumble Appointments

Vevo, the global music video network, is expanding its APAC operations with key leadership changes: Tim O'Connor has been promoted to Head of Sales APAC, Blair Kelly to Group Sales Manager, and Alex Trumble joins as Senior Sales Manager.

MRWeb
Apr 25th, 2025
Daily Research News Online

Music video network Vevo has announced a new suite of data-driven products which it says will enhance its offers in targeting, optimization and measurement of ads.

B&T
Feb 3rd, 2025
Late Entries Close Friday For B&T's 30 Under 30 Awards, Presented By Vevo!

Late entries for B&T's 30 Under 30 Awards, presented by Vevo, are closing THIS FRIDAY!