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Director of Demand Generation
Updated on 1/25/2023
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Lead Generation
Marketing
Sales
Salesforce
SEO
Requirements
  • 5-10 years of demand gen experience in B2B SaaS organizations
  • Expert at developing, executing, and measuring innovative and results-focused demand programs and campaigns to drive revenue
  • Knowledge and hands-on experience with marketing automation and CRM, particularly Marketo and Salesforce.com
  • Demonstrated analytical ability, specifically around program measurement, forecasting and ROI, and program execution skills
  • Experience working across multiple product lines and buyer profiles
  • Strong project management and organizational skills, including creating project plans, setting priorities, and trafficking projects to meet strict deadlines
Responsibilities
  • Scale the revenue engine: you will optimize the existing paid marketing strategy (across social, remarketing, display) and provide strategic guidance for content marketing and SEO
  • Expand qualified lead generation: you will lead the development and execution of a high-intent inbound and outbound strategy through paid and non-paid programs, partner marketing, database marketing, etc., to generate qualified opportunities
  • Own, refine, and report on acquisition metrics such as qualified versus unqualified pipeline, demo requests, and digital performance indicators
  • Maintain a feedback loop between sales & marketing to optimize demand generation campaigns and identify opportunities for pipeline acceleration and sales conversions
  • Build and optimize our lead generation strategy based on buyer journey and personas
  • Maintain and build a strong relationship with the key internal teams, especially Product and Sales
  • Refine and scale a sophisticated account-based marketing strategy
  • Influence the MarTech stack evaluation and purchase decisions
  • Nurture and support our paid media agency & third parties to promote high performance
Desired Qualifications
  • Experience with direct gifting and intent software a
Regal

51-200 employees

Outbound phone & SMS sales software
Company Overview
Regal's mission is to help brands grow like never before. The company has an outbound phone and SMS sales solution built to drive more conversations with customers, so companies can hit their growth goals way faster.
Benefits
  • Early stage equity
  • Flexible PTO
  • 401k Plan
  • Medical, dental, & vision insurance
  • Paid parental leave
  • Happy hours, team outings, & quarterly off/onsites
  • Pre-tax commuter benefits
  • Complete laptop workstation
Company Core Values
  • Customers are royalty
  • Fast execution wins
  • Growth mindset
  • Data beats opinion
  • Enjoy the journey