What’s the Job Look Like? 

We’re looking for someone to drive demand side growth in our marketplace. 

Your mandate is to win markets. That market might be assisted living facilities in the state of Oklahoma, or it could be winning the hospitality market in New York City. You’ll need to be able to dig for who to contact, connect with customers to understand what makes them tick, and then deliver solutions that we’ve already built into the problem space that you’ve defined. You’ll deal with rejection frequently and can’t be deterred by 100 no’s - the 101st person you speak with might say yes. You can’t be afraid to sell or pick up the phone. We expect you to do it all, but you’ll start by picking up the phone, and you’ll pick up the phone a lot.

You shouldn’t be a person that says “here’s what I think we should do” - instead you’ll just do it and report back what happened. We need an owner. 

What Might Onboarding Look Like?

There’s some variance here, but we’ve included a sample onboarding plan for someone who starts within by trying to win markets within our core marketplace. Industry experience isn’t necessary and you should be able to adapt to different customer types quickly. It’s not necessary that you’ve been in a closing sales role or even a sales role before, but you will be expected to close contracts.

For the first 6 weeks you might pick up the phone for most of the day. In our core marketplace / flagship line of business, you’d be expected to produce 50 customer conversations from existing customers (40 of which will come on the demand side or workplaces, 10 from workers) in the first two weeks. In the following three weeks we expect an additional 1000 calls to prospects, yielding at least 100 meaningful conversations. You might take some of these conversations in person to help understand workflows and build more rapport if you want. Once you have a very clear understanding of customers (segments, personas, etc) you’d have the opportunity to put forward ideas that fall outside the scope of cold calling. You’d then be expected to execute on those (i.e. want to put up billboards? Find a vendor, design the billboard or hire a contract designer, get someone to take pictures in the area to make sure it looks how you want and then record the effectiveness).  

You might want to throw events, experiment with marketing, or try other experiments. These are all things we’d love to do, but opportunities to explore are gated by getting a very deep understanding of the customer via a high volume of customer conversations. 

To better define a deep understanding of the customer, we’d expect someone to be able to say “here’s what a day in the life of a in a looks like. Here’s how it differs from the . If the customer segment is , then the role usually doesn’t exist. The responsibilities of that role instead fall into which also does .”