Full-Time

Digital Buyer

Posted on 8/23/2024

Dentsu

Dentsu

10,001+ employees

Global marketing and advertising agency

Consulting
Social Impact
Entertainment

Junior, Mid

Toronto, ON, Canada

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Marketing
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
  • A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display and Programmatic.
  • Knowledge and hands-on experience with media planning and buying tools
  • Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
  • Must be able to work with cross functional teams and multiple stakeholders.
  • Aptitude for priority management where it concerns managing multiple deliverables/work streams.
  • Ability to organize ideas and present back information logically and sequentially.
  • Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types.
  • Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising is beneficial.
Responsibilities
  • Execute Search campaign strategies, analyze campaigns performance and perform optimizations
  • Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment
  • Provide accountability for pacing and managing account budgets
  • Providing regular input of ideas for best practices and adoption of new features or processes
  • Helping to create and deliver campaign overview reports in a timely fashion
  • Proactively find new ways to build the client’s business and grow the account
  • Master and maintain knowledge of client’s business, competition, and latest industry news and trends
  • Continually learn and enhance skills related to performance media methodologies and platforms
  • Supports media team in management of client digital media – delivering key data / budgets / details as needed
  • Builds relationships with clients where relevant; sets and manages expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
  • Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner, understanding and communicating under/over delivery to Digital Media Manager and Account Team
  • Knowledge of key platforms and how to utilize effectively to put together insights which can aid wider team and client planning
  • Building relationships with key platform partners and attending industry events as needed to stay up to date with new media / trends / technology / test features
  • Keen interest and passion for all things digital marketing and makes a concerted effort to stay on top of emerging trends

Dentsu International is a global marketing and advertising agency that helps brands grow by navigating the digital economy. They provide services such as consumer intelligence, digital marketing, advertising, and customer experience management, using data to understand customer behavior and preferences. Dentsu stands out from competitors with its diverse revenue model and focus on innovation and collaboration, ensuring tailored solutions for clients. The company is also committed to social impact, promoting initiatives that foster inclusivity and positive change.

Company Stage

IPO

Total Funding

$19.3M

Headquarters

Tokyo, Japan

Founded

1901

Simplify Jobs

Simplify's Take

What believers are saying

  • Dentsu's focus on AI-driven marketing solutions enhances personalized customer experiences.
  • The expansion of the metaverse offers new platforms for innovative advertising.
  • Dentsu's partnership with Santander supports global SME growth, expanding their market reach.

What critics are saying

  • Rapid AI evolution could outpace Dentsu's current capabilities, risking competitive disadvantage.
  • Data privacy regulations may increase operational costs for compliance measures.
  • Economic uncertainties could lead to reduced marketing budgets, affecting Dentsu's revenue.

What makes Dentsu unique

  • Dentsu offers comprehensive marketing solutions, including consumer intelligence and digital marketing.
  • The company is recognized as a leader in the Gartner Magic Quadrant for Digital Experience.
  • Dentsu's commitment to social impact initiatives, like Social Inclusion Week, sets it apart.

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