Director of Communications/PR
Posted on 2/4/2023

201-500 employees

Out of home advertising
Company Overview
Intersection believes that by bridging the digital and physical worlds they can help people get the most out of their city. With award-winning products like Link, the largest and fastest free public Wi-Fi network in the world, Intersection elevates the urban experience with real-time information, wayfinding, and connectivity.
New York, NY, USA
Experience Level
  • Strategy: Develop LinkNYC's Communications strategy to support business, deployment, and political objectives
  • News/Announcements: Direct, manage and develop all company news and announcements, including the development of press strategy and press materials (releases/holding statements/Q&As, etc.) for both proactive and reactive communications (this includes development of proposals to generate outbound story proposals and coordinating responses to inbound story leads and inquiries). This also includes the development of reporter/media interviews
  • Cross-Functional Management: Serve as liaison & point of contact coordination of PR & marketing materials across multiple government agencies & outside partners, including: OTI (fka DoITT), City Hall, community groups, BIDs ZenFi, etc
  • PR Agency and Press Management: Oversee external PR agency. Manage business as usual day-to-day activities and overall performance of the PR agency. Serve as a press spokesperson as needed. Support CEO and other speakers with presentations, talking points, and background info
  • Work Product Collateral Generation: Write, edit, and coordinate all PR materials, press statements and responses. Regularly update and maintain all media materials including talking points, FAQs, advisories, and statements. Fact check all current and historic statements across multiple channels (including prior press claims, contractual requirements, operational data, etc.) Provide design direction and write all copy for all user/ public-facing materials such as flyers, event marketing materials, sponsorship events, brochures, website updates, etc
  • Story Generation :Regularly meet with internal stakeholders (e.g., engineering, community, operations) and external partners (ZenFi, community boards), & PR agency to story-mine (for positive press), generate potential PR opportunities or storyline pitches
  • Risk Mitigation and Crisis Management: Flag risks and concerns in real time that may become PR issues. Respond to negative press coverage and coordinate strategies for PR crisis response. Work with internal stakeholders to develop and maintain a Crisis Scenario and Response Plan
  • Internal Management: Coordinate with Intersection and CityBridge management teams to write and develop talking points to Sales team and senior leadership during periods significant program milestones (e.g., new product launch(Link5G) and crises
  • Social Media Management: Create messages and content for social media channels, including responses to negative, viral, and political posts
  • Community Management: Work with the Director of External Affairs to produce local/community events and lead supporting communications activities. Create and implement strategy to publicize LinkNYC's cause and philanthropic efforts (e.g., in sustainability)
  • Campaign Management: Drive execution of multi-layered, multi-channel campaigns (i.e., coordination of simultaneous release in different outlets) Develop KPIs and report results
  • Bachelor's degree
  • 6-10 years of experience working in a public relations, communications or public affairs agency or in-house for political, government, tech, or telecommunications organization
  • Ability to convey business and technical concepts
  • Demonstrated experience in crisis communications
  • Ability to work effectively with C-suite executives
  • Self-directed, results-driven, and able to multitask in a fast-paced, dynamic environment
  • Exceptional written and verbal communications skills
  • Energetic leader who has a passion for LinkNYC's mission and a commitment to build and position the organization for success
  • Intellectual curiosity, including the ability to listen to and learn from multiple voices
  • Relationships with local media contacts a plus