Full-Time

Retail Sales Director

Hybrid

Posted on 10/16/2024

Axon

Axon

1,001-5,000 employees

Public safety technology for law enforcement

Government & Public Sector
Enterprise Software

Compensation Overview

$115.7k - $185.1kAnnually

+ Bonus + Stock Awards

Senior

Seattle, WA, USA

Hybrid role requiring 2-3 days per week onsite presence in Seattle.

Category
Field Sales
Sales & Account Management
Requirements
  • 10+ years of experience in retail sales or related retail operations & marketing, with a demonstrated history of success in selling consumer products to national and regional retailers.
  • Existing relationships with key buyers at Walmart, Academy Sports + Outdoors, Bass Pro Shops, Sportsman’s Warehouse, Rural King, etc. are highly desirable.
  • Familiarity with retail buying cycles, planogram management, EDI processes, and retail marketing best practices.
  • Proficient in analyzing sales data to identify trends and opportunities.
  • A self-starter with the ability to thrive in a fast-paced, dynamic environment with limited existing infrastructure.
  • Capable of developing and executing comprehensive sales plans to achieve ambitious growth goals.
  • Able to build rapport, influence decision-makers, and secure favorable trading terms.
  • Willing to take ownership of all aspects of the sales process, from initial outreach to ongoing account management.
  • A genuine interest in TASER consumer products and a belief in their value proposition.
Responsibilities
  • Create and implement comprehensive sales plans to achieve revenue targets and expand market share within key retail channels.
  • Establish and nurture strong relationships with key decision-makers at national and regional retailers, particularly Walmart, Academy Sports + Outdoors and Bass Pro Shops.
  • Identify and acquire new retail partners to expand distribution channels and reach new customer segments.
  • Optimize performance within existing accounts by collaborating with buyers on assortment planning, planogram development, and promotional activities.
  • Utilize a deep understanding of retail sales drivers to develop and execute effective promotional programs, including co-op advertising, in-store displays, and online marketing initiatives.
  • Secure favorable trading agreements with retailers, including pricing, allowances, and payment terms.
  • Track and analyze sales performance, identify trends, and provide insights to inform sales strategies and optimize product placement.
  • Work closely with internal teams (marketing, product, operations, finance) to ensure seamless execution of sales initiatives and product launches.
  • Maintain a strong understanding of industry trends, competitor activities, and emerging retail technologies.
  • Travel: Up to 25% of the time.

Axon provides technology solutions aimed at improving public safety and law enforcement effectiveness. Their product range includes smart weapons like TASER devices, body-worn cameras, in-car video systems, and software for managing evidence and enhancing situational awareness. These products work by integrating hardware and software to help law enforcement agencies capture, store, and analyze data effectively. Axon stands out from competitors by offering a combination of hardware and software-as-a-service (SaaS) solutions, which provide ongoing revenue through subscriptions. The company's goal is to enhance safety and accountability in public safety operations, ensuring that law enforcement agencies have the tools they need to protect lives and operate efficiently.

Company Stage

IPO

Total Funding

$246M

Headquarters

Scottsdale, Arizona

Founded

1993

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Axon's leadership in public safety technology is reinforced by its continuous innovation and expansion, such as the integration of Dedrone's drone security solutions.
  • The company's strong financial performance, evidenced by a 34% revenue increase, indicates robust growth and stability.
  • Axon's new AI-powered software for automating police reports demonstrates its commitment to leveraging cutting-edge technology to improve operational efficiency for law enforcement agencies.

What critics are saying

  • The integration of Dedrone's technology may present challenges in terms of operational and cultural alignment, potentially impacting innovation.
  • Axon faces competition from companies like Brinc, which are expanding their offerings in public safety technology, potentially eroding Axon's market share.

What makes Axon unique

  • Axon's comprehensive suite of public safety products, including TASER devices, body-worn cameras, and advanced software solutions, sets it apart from competitors who may focus on a narrower range of offerings.
  • The company's SaaS model for evidence management and data analytics provides a recurring revenue stream, ensuring financial stability and continuous innovation.
  • Axon's recent acquisition of Dedrone enhances its capabilities in drone security, positioning it as a leader in integrated public safety technology.

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Benefits

Medical, Dental, Vision

Fitness Programs

Mental Health

Pre-Tax Savings (401k, HSA, FSA)

Annual Bonuses

Stocks

Remote Work

Paid Time Off

Parental Leave

Room to Grow

Leadership Development Program

Learning and Development

INACTIVE