Full-Time

Sr. Associate

Paid Search

Posted on 12/21/2024

Mediabrands

Mediabrands

10,001+ employees

Global media and marketing solutions provider

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$70k - $75kAnnually

Mid

New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Excel/Numbers/Sheets
Requirements
  • Extensive knowledge of Microsoft Excel
  • Process oriented, with the ability to juggle many tasks at one time. Time management skills are critical
  • Excellent writing and communication skills
  • Excellent quantitative and qualitative analysis skills
  • Strong working understanding of the SEM industry, including major players and supporting technology (bid management tools (SA360, Marin/Kenshoo), AdWords, and Microsoft Ads)
  • Ability to effectively communicate processes and tactics to clients, peers, and junior members of search team
  • Proven ability to understand high-level client goals and how they translate into media strategy when applied via online technologies
  • Firm grasp of how to test marketing tactics and achieve performance metrics
  • Expert ability in keyword research, ad copywriting, landing page optimization, and bid management
  • KINESSO does not require candidates to have a college degree
Responsibilities
  • Mentor/coach junior team members on pacing, optimization, and campaign development as needed
  • Developing, optimizing, and maintaining paid search campaigns for clients
  • Analyzing & reporting data on a weekly/bi-weekly/monthly & ad-hoc basis. Developing or QAing performance insights
  • Familiarity with 3rd-party tracking vendors
  • Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
  • Supporting the team leadership and contribute to higher-level strategic initiatives.
  • Responsible for leading status meetings with vendors, including proactive optimization efforts, and leading all troubleshooting comms (e.g., makegoods, QA/tracking, etc.) under coaching of manager
  • Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis

Mediabrands focuses on providing media and marketing solutions that help clients grow their businesses. The company uses data analysis and technology to create effective advertising strategies tailored to the needs of various clients, from large corporations to local businesses. Their services include planning and buying media space, optimizing campaigns, and creating engaging content for distribution. What sets Mediabrands apart from its competitors is its emphasis on data-driven decision-making and its commitment to inclusivity within its workforce. The goal of Mediabrands is to maximize the return on investment for its clients while adapting to the changing media landscape.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased focus on personalized marketing strategies enhances client engagement and satisfaction.
  • AI-driven content creation tools offer new efficiencies and creative possibilities.
  • The expansion of connected TV advertising provides new opportunities for targeted advertising.

What critics are saying

  • Ad-blocking technology reduces the effectiveness of digital advertising campaigns.
  • In-house marketing teams at large corporations challenge traditional media agencies.
  • Data privacy concerns and phasing out of third-party cookies complicate targeted advertising efforts.

What makes Mediabrands unique

  • Mediabrands leverages data-driven strategies to maximize client return on investment.
  • The company offers comprehensive media planning, buying, and optimization services.
  • Mediabrands fosters an inclusive work environment, valuing diverse perspectives.

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